Adspeak

By AdweekBusiness Marketing

Adspeak episodes

May 15, 2023 The Ever-Evolving Role of Moms in The Media
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms. From UK’s strict rules around gender stereotyping in ads to the brands doing the work to realistically portray the journey of matrescence, the scale has balanced slightly but there is still more work to do.

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32 min
May 08, 2023 If The Crown Fits: Is It Time for a Royal Rebrand?
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome PR guru Mark Borkowski along with Adweek's creativity editor (and resident American in London) Brittaney Kiefer to unpack whether King Charles' coronation will usher in a new era of PR for the brand and institution that is the British monarchy.

We discuss the palace's tumultuous relationship with the British tabloids, the impact of Prince Harry's and Meghan's breakaway and subsequent media deals and, of course, "Spare,". Will recent headlines about the royal family's historical links to colonialism, and -- more acutely -- the pomp and pageantry of a taxpayer-funded coronation amid a cost of living crisis affect the King's ability to shift public perception? Or is the next season of The Crown being written before our eyes?

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29 min
May 03, 2023 Climate Activism at SXSW
In this special episode, we dive into the campaign to end the advertising industry's fossil fuel addiction—and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek’s 2023 Sustainability Honorees.

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30 min
May 01, 2023 YTPAA Live from SXSW 2023!
On this special episode, we flashback to March where sustainability editor Kathryn Lundstrom and digital editor Colin Daniels recorded a very special episode of the podcast live from South by Southwest. During the conversation, they give on-the-ground insights and share their experiences from behind-the-scenes at major brand activations and experiential marketing stunts.
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27 min
April 24, 2023 The Art of Storytelling Through the Lens of Youth Culture
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Karam Gill and Daniel Malikyar, co-founders of the LA-based creative agency and production company, MGX Creative. Featured on Complex as “the industry’s top music doc guys,” Gill and Malikyar have gained notoriety for their award-winning work in both filmmaking and branded content that took off while still attending college. The team chats with the first-gen creatives about breaking into the industry while still in their early 20s, creating impactful content for major streaming platforms like Amazon Prime and Hulu and the lessons learned along the way.
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24 min
April 17, 2023 Happy 4/20 To All Brands Who Observe
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Terry Stanley, a senior editor at Adweek covering cannabis marketing. Approaching the increasingly widely celebrated cannabis holiday, the team discusses the current state of cannabis marketing, the wide range of consumers from boomers to luxury shoppers and why we’ll see more experiential marketing puff up.
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32 min
April 10, 2023 Marketing, Meet Ramadan
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and agencies managing editor Jameson Fleming are joined by Mojo Supermarket founder and creative director Mo Said and strategist Siham Saleh. Together they discuss Ramadan marketing (or lack thereof) and the work behind The Mojo Ramadan Report, an original research study unpacking how Gen Z and millennial Muslim Americans celebrate Ramadan and how brands can participate meaningfully.
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39 min
April 03, 2023 Unpacking the FTC's Greenwashing Crackdown
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by the show’s new co-host, Adweek Europe brand editor Rebecca Stewart. This week they welcome sustainability editor Kathryn Lundstrom to talk the latest move by the FTC to ensure consumers are not misled by brands that tout sustainability commitments.
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26 min
March 27, 2023 The ECD of Yesterday, Today and Tomorrow
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by Adweek's Europe brand editor, Rebecca Stewart, and Adweek reporter Kyle O’Brien to discuss the evolving role of today’s Executive Creative Director. From keeping up with the latest tech to increasing managerial responsibilities, today’s creatives must be the ultimate multitaskers and so much more.
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26 min
March 20, 2023 Off Madison, On the Rise
In this week’s episode of Yeah, That’s Probably an Ad, co-hosts Shannon Miller and Luz Corona are joined by senior producer Al Mannarino and special guest David Griner to bid farewell to Shannon as she embarks on her next adventure. During the conversation, they discuss Shannon's beginnings at Adweek, her work covering creativity, the creator economy and DEI, and what it felt like interviewing some of the biggest stars on the planet.
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45 min

About Adspeak

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Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories…