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Sustainability is a leading topic of conversation across all industries today—and the advertising and marketing industry is no exception. On this episode of 'Yeah, That's Probably an Ad,' we're joined by Kathryn Lundstrom to discuss the trends she's seen in sustainability since taking on the role as Adweek's sustainability reporter.

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Which agencies were able to not only survive—but thrive—amidst the Covid-19 pandemic. Adweek presents our third-annual Fastest Growing Agencies list. We're joined by AgencySpy editor Kyle O'Brien and agencies reporter Emmy Liederman to discuss.

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With the passing of Cliff Freeman, father of "Where's the Beef?" and many other classic ads, we spoke to Droga5 creative director Lauren Ferreira about the experience of starting her career at his agency. 

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Often, the Latinx community in the U.S.—especially when they are first-generation—face identity issues in terms of holding on to their roots while also working towards assimilation and success in America. This issue spans across various components in one’s life–education, career success, parenting/family, etc.

On this episode of Yeah, That’s Probably an Ad we’ve invited a few members of the Adweek community to join in a candid conversation focused on how the role of identity plays out in the careers of the Latinx Community and spills into personal life as well.

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In Starburst's 2007 commercial, "Bus Station," we were introduced to a new character — the little lad who loves berries and cream. Recently, the spot has seen a surprise resurgence on TikTok, prompting new remixes of the character's repetitive song and marionette-like dance. On this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek's director of audience engagement Jess Zafarris to discuss the ad's surprise comeback.

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Every year, Adweek recognizes the best and brightest executives working in marketing with our Brand Genius Awards. As a part of the awards, we also honor one Brand Save recipient, our annual recognition of standout work in the nonprofit sector. This week on 'Yeah, That's Probably an Ad', we're discussing the winner of Adweek's 2021 Brand Save award, The Trevor Project. 

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On this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek senior editor Robert Klara to discuss the history of celebrity endorsements and whether a stigma still remains around celebrities appearing in ads.

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McDonald's kicked off it's "famous orders" campaign with a pre-Super Bowl spot in 2020. However, it wasn't until Travis Scott's meal that things really took off. Since then, we've seen famous orders from J Balvin, BTS, and most recently Saweetie.

Adweek's David Griner and Shannon Miller are joined by audience engagement editor Jess Zafarris and commerce reporter Emmy Liederman to chat about their favorite (and least favorite) of the famous orders meals, the consumer response to and success of each, and whose famous orders they'd like to see next.

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The alcohol industry has undergone a lot of change over the past few years. From established beer brands that now pull in most of their revenue from hard seltzer sales to the rise of a huge swath of flavored malt beverages and ready-to-drink cocktails (and even NFTs), it's hard to keep up with an industry moving at such a rapid pace.

Luckily, we have two industry experts to get you up to speed on everything you need to know about all of these developments. On this episode of "Yeah, That's Probably an Ad," we're joined by Samer Khudairi, Adweek freelance writer and organizer of the Barrel and Flow beer festival, and Adweek senior editor T.L. Stanley, to chat about the crowded alcohol landscape.

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HBO Max debuted on May 27, 2020 as a relatively late entrant in a crowded streaming landscape. However, over it's first 14 months, it has proven itself to be worthy of the $14.99 per month it charges users (or $9.99 for the ad supported tier).

This week, we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss all things HBO Max and how it stacks up against the other players in the streaming wars.

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