Adspeak

Outlook 2022 officially begins tomorrow and on this week's episode, we have an all-star lineup of Adweek editors to discuss what they expect to happen this year across marketing, agencies, the metaverse, and more. 

Hear from Shannon Miller, Jameson Fleming, David Kaplan, Lucinda Southern, Patrick Kulp, and Terry Stanley as they share their outlook on what 2022 will look like in their respective beats. 

Join us at Outlook by registering for free here!

Hosted on Acast. See acast.com/privacy for more information.

Since its introduction in 2003, the McDonald’s “I’m Lovin’ It” jingle has become one of the most recognizable melodies in the world. Twenty Thousand Hertz presents this story of how a catchy five-note jingle conquered the planet, from its humble beginnings at a German ad agency, to being sung by globally famous pop stars. Featuring interviews with "I'm Lovin' It" composers Tom Batoy and Franco Tortora of Mona Davis Beat.

This episode was written and produced by Fran Board.

Subscribe to Twenty Thousand Hertz on Apple or Spotify. 

Hosted on Acast. See acast.com/privacy for more information.

Earlier this week, we unveiled Adweek’s list of the 25 Best Ads of 2021 and on this week's episode of Yeah, That's Probably an Ad, David and Shannon talk about their personal picks and why they feel they represented the best of the year’s brand marketing.

Hosted on Acast. See acast.com/privacy for more information.

As the year begins to wrap up, we’re joined by Adweek’s agencies editor, Jameson Fleming, and European creativity editor, Brittaney Kiefer to discuss Adweek’s 2021 Agency of the Year honorees. Listen to hear who won in each category and check out the full stories below!

Check out all of Adweek’s 2021 Agency of the Year honorees:

• 2021 US Agency of the Year
• 2021 Global Agency of the Year
• 2021 Breakthrough Agency of the Year
• 2021 International Agency of the Year

Hosted on Acast. See acast.com/privacy for more information.

This week on Yeah, That's Probably an Ad, we’re chatting about Adweek's Young Influentials list. Co-hosts David Griner and Shannon Miller are joined by Digital Editors Chloé Gold & Colin Daniels to discuss this year’s class of 24 standout honorees from media, marketing, tech, entertainment who are using their influence to change the way we think about branding.

Check out the full list here.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to “the Icelandverse.” In just five days, tourism board Visit Iceland’s lampooning of Meta’s launch video featuring Facebook founder Mark Zuckerberg has been viewed over six million times. 

Featuring the country’s “chief visionary officer” Zack Mossbergsson (actor Jorunder Ragnarsson) and shot in one day just after a snowstorm at the Blue Lagoon in Iceland, the film has been covered by media outlets all around the world.

On this special bonus episode, Adweek's Europe Bureau Chief Stephen Lepitak sits down with Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, and Stevie Archer, Executive Creative Director, SS+K to discuss how it only took a matter of days to pitch, produce, distribute, and find success. 

Read Stephen's full story here. 

Hosted on Acast. See acast.com/privacy for more information.

In celebration of our 250th episode, we decided to put our advertising knowledge to the test and try to answer each other's impossible ad trivia.

In what year was the contemporary definition of 'marketing' written in dictionaries? What year was the first full-service U.S. ad agency founded? Who was the first celebrity to play Col. Sanders in a KFC spot? Find out the answers to these questions and much more!

Hosted on Acast. See acast.com/privacy for more information.

Well, it's official: Facebook has officially changed its corporate name to Meta to reflect its growing focus on the metaverse. On this episode of Yeah, That’s Probably an Ad, we discuss the name change, our thoughts on Meta's newfound mission, and the future of virtual communities. 

Immediately following the conversation is the first episode of Adweek's Metaverse Marketing podcast hosted by Cathy Hackl, which takes listeners on a journey into the future and prepares marketers to master the metaverse.

Subscribe to the Metaverse marketing on Apple Podcasts, Spotify, or wherever you get your podcasts.

Hosted on Acast. See acast.com/privacy for more information.

In celebration of our 2021 Hot List issue, we are joined this week by Adweek's TV Editor, Jason Lynch and Media Editor, Lucinda Southern to discuss all of this year’s honorees in TV, publishing and digital brands. Did your favorite show/network/creator make the list? Check out the full list here.

Hosted on Acast. See acast.com/privacy for more information.

Coming off the heels of Adweek's 2021 Convergent TV Summit we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss the TV and streaming landscape as we enter the final months of 2021 and look forward towards 2022.

Hosted on Acast. See acast.com/privacy for more information.