Keep Optimising

Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox


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Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!

Our favourite Google Ads experts from advertising agency Digital Gearbox. 

In this episode, we discuss: 

  • What’s new in Google Ads 
  • What’s currently working 
  • And what’s still working well 

Dive in: 

[04:56] Google can use AI to track user data. 

[09:36] Google AI chat box creates ad content. 

[10:49] Search ads now have single shorter headlines. 

[14:29] AI, smart bidding crucial for best results. 

[17:42] Tip for using Performance Max. 

[22:30] Insider Tips from Becky and Jonny! 

 

Find the notes here: https://keepopt.com/208  

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor



****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
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Keep OptimisingBy Chloe Thomas

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