Daniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections genuine and still communicate at scale? We also explore how to deal with both positive or negative feedback while at the same time growing your influence. Are you promoting a purely commercial message or are you also building off the back of smaller steps to deeper engagement like asking for reviews and encouraging engagement and two-way conversations. If you are a fan of the podcast and would like to exercise your advocacy of what we do, please do get in touch with any comments or feedback or questions you have. You can also leave us a review in iTunes, or big up an episode you have enjoyed on your favourite social media channels ( this is a big help in terms of our content reaching more people so please do this if you think what we do is worth sharing) Useful Links Submit Review the Digital Marketing Podcast in iTunes ( choose open in iTunes option and go to reviews section) Seggons the truck driving Vlogger Seth Godin’s 1000 true fans Our LinkedIn Group Target internet Content calendar template FollowerWonk Twitter Analytics https://analytics.twitter.com