Doug speaks with Dr. Jordan Grumet about the concept of purpose, particularly for side hustlers and entrepreneurs. Dr. Grumet shares his journey from practicing medicine to discovering financial independence and his passion for hospice care. They discuss the distinction between ‘big P’ Purpose and ‘little p’ purpose, emphasizing enjoying the process over achieving lofty goals. Dr. Grumman also shares practical tips for identifying one’s purpose anchors and transforming one’s work life for greater fulfillment. They explore the importance of community and how to build supportive networks while navigating entrepreneurial ventures.

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Doug discusses his personal and business failures of 2024, including the decline in niche sites and the deprecation of his own courses. He reflects on attempts to launch a new marketing podcast, ‘Ranking Revolution,’ and a ‘Podcast Accelerator’ course, both of which didn’t succeed as planned.

Doug also touches on the changing landscape of SEO, the closure of Authority Hacker’s program, and the potential new opportunities in the digital space. Additionally, he shares updates about his fitness routines, transition between podcast co-hosts for ‘Mile High Fi,’ and the challenges and successes in landing podcast advertisers.

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00:29 The Decline of Niche and Authority Sites

02:06 Exploring New Avenues: YouTube, Podcasting, and More

02:45 Opportunities in the Current Landscape

04:39 Personal Reflections and Future Plans

Doug discusses the burgeoning field of local newsletters with Michael Kaufman, the creator behind Catskill Crew. Michael shares insights on creating and growing a local newsletter from scratch, emphasizing the importance of community engagement, creative monetization, and authentic content. He discusses strategies for scaling subscriber numbers, working with local businesses, and his vision for turning local newsletters into a cornerstone of community connection.

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Doug interviews Jason Barnard, an expert in Brand SERPs and Knowledge Panels. The discussion explores the intricacies of Google’s Knowledge Panels and the evolving landscape of SEO and digital marketing.

Jason shares insights from his 25 years of experience, detailing how understanding Google’s perception of entities like individuals and companies can aid in improving digital presence.

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Doug interviews Jas, a 23-year-old entrepreneur and founder of the Winnipeg Digest. They discuss Jas’s journey in digital marketing, his decision to pivot from niche sites to a local newsletter model, and his rapid growth to 16,000 subscribers in just eight months.

Jas shares insights on effective monetization strategies, primarily through annual sponsorship deals and leveraging social media for growth. He also emphasizes the simplicity and effectiveness of this business model and encourages aspiring entrepreneurs to consider starting their own local newsletters.

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Doug interviews software developer and entrepreneur Zach Welchel. Zach shares his journey from leaving a corporate job to founding ‘My Budget Coach,’ a company that helps people manage their finances through zero-based budgeting with the support of a coach.

They also talk about the technical aspects of budgeting apps and the importance of intentional spending. Zach explains the unique approach of ‘My Budget Coach,’ which combines digital avatars with real-life coaching to make budgeting accessible and personalized.

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Doug addresses a listener’s question about dealing with people who don’t believe in your ambitions. He discusses mindset strategies and shares personal experiences. He also talks about selecting the right mentors and the dynamics of supportive relationships in pursuing entrepreneurial goals.

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Doug dives into the concept of financial independence and the FIRE (Financial Independence, Retire Early) movement. He discusses foundational ideas, pros, and cons of the FIRE movement and shares his personal experiences. He also provides practical advice on optimizing financial habits.

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