Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs.

In this episode, we discuss:

• The evolution of affiliate marketing
• How luxury and premium brands can utilize affiliate marketing successfully
• The collaboration between PR and affiliate marketing

Dive in:

[04:19] Affiliate marketing is still very much about relationships.

[05:35] Affiliate marketing diversifies customer acquisition, cuts costs.

[09:17] Control affiliate program, manage who participates.

[12:02] Being in a network has its advantages.

[14:41] Affiliates need dedicated manager for success.

[16:18] Complementing the work of PR.

[18:23] Clever technical solutions improve affiliate conversion rates.

[20:49] Listen to Red’s Insider Tips!

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy