Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.

In this episode, we discuss:

• Why affiliate marketing is a balance between relationship-building and analytics
• The opportunities presented by the collaboration between PR and affiliates
• What’s working in affiliate marketing in 2024

Dive in:

[03:15] Chikay Lo’s start in performance marketing.

[07:35] Relationships is a huge part of affiliate marketing success.

[12:13] Increased competition leads to rising advertising costs.

[16:12] Diversify partnerships to spread risk and innovate.

[19:17] Editors and writers now tasked with affiliate targets.

[21:59] Chikay’s Insider Tips!

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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