In today’s episode, Kristy talks about the value of building brands.

The secret recipe every powerhouse brand uses to avoid confusion and stand out in a crowded marketplace. Kristy and Dain deep dive into the importance of crafting a brand persona and tying it together with complementary visuals and voice to evoke strong emotions in the audience.Especially at a time when every person can become an influencer, the value of branding is paramount. Learn the tricks of the trade from two masters of branding on this episode of The Agency Podcast.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(03:34) Understanding Branding

(07:25) Art Direction & Creative Deployment

(16:38) Building Systems in Business

(24:01) Foundation of Support

(32:11) Emotional Detachment & Client Management

(41:00) The ACE Method & Client Trust

(47:57) Gracious Intent in Feedback

(55:12) Personal Branding & Authenticity

(01:01:46) Navigating Business Challenges

(01:08:18) Project Management & Team Building

(01:12:06) Scaling & Delegation

(01:16:01) The Power of Happiness

(01:22:36) Crafting Impactful Dreams

Alexandra Murray is the CEO and founder of Be Seen Social (an influencer marketing agency with a strong focus on TikTok.) Selected for the Forbes 30 under 30, Alexandra shares the strategies that helped her launch and scale her own agency.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Intro

Adam Hudson is an entrepreneur and the host of the Unemployable podcast. As an expert in business success, he talks about how he has failed way more than he has succeeded.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Intro

(02:36) Early Life and Ambitions

(05:16) The Turning Point

(08:06) The Role of Motivation

(11:43) Overcoming Early Challenges

(15:31) Growth Mindset

(19:21) The Influence of Mentors

(23:06) Defining Success

(26:51) Financial Wisdom

(30:35) Importance of Resilience

(34:21) Building a Network

(38:06) Embracing Failure

(41:40) Entrepreneurship Myths

(45:16) Strategic Goal Setting

(48:59) Time Management

(52:41) Innovation and Adaptability

(56:21) Personal Well-being

(59:56) Leadership Lessons

(01:03:38) Empowering Others

(01:06:17) Navigating the Digital Age

(01:09:01) Overcoming Limiting Beliefs

(01:11:26) The Power of Habits

(01:13:09) Building Brand Value

(01:15:46) Effective Communication

Laura Higgins a business coach for creative service providers, host of the Business Playbook Podcast, and a marketing expert who advocates for creativity in business. If you’re looking to grow your influence, presence, and business, this is one you simply cannot miss.

(02:53) Starting Out

(05:47) Challenges in Sales

(08:40) Embracing Social Media

(11:33) Adapting to Change

(14:26) Confidence and Overcoming Fear

(17:19) Perceptions of Creativity

(20:12) Pricing and Sales Strategies

(23:05) Growth and Expansion

(25:58) The Artist’s Dual Life

(28:51) Work Ethic and Creativity

(31:44) Reflections on Social Media

(34:37) The Role of Mentorship

(37:30) Navigating Burnout

(40:23) Marketing Course Launch

(43:16) Handling Rejection

(46:09) Building Systems and Teams

(49:02) The Balance of Yes and No

(51:55) Creative Challenges

(54:48) Strategic Networking

(57:41) Leveraging Opportunities

(01:00:34) International Expansion

(01:03:27) Overcoming Imposter Syndrome

(01:06:20) Creating Community

(01:09:13) Event Organization

(01:12:06) Future Planning

(01:14:59) Navigating Transitions

(01:17:52) Cultivating Resilience

(01:20:45) Closing Insights

(01:23:38) Final Thoughts

Ben Lipschitz, co-founder of FoodByUs, Australia’s largest online wholesale food marketplace, shares his journey scaling businesses into a two-sided marketplace. This episode is full of golden nuggets that will teach you how to innovate, adapt, evolve, and scale for growth – whether you’re in a hospitality industry or another industry.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(03:01) Early Entrepreneurship

(06:16) Pivotal Business Concepts

(12:01) Overcoming Industry Challenges

(18:01) Building Client Trust

(23:31) Technology Adaptation

(28:46) Problem-Solving Processes

(35:01) Customer-Centric Approaches

(40:14) Field Research Importance

(45:22) Creative Business Practices

(50:01) Effective Leadership Traits

(55:01) Lessons in Scaling Business

(01:00:01) Navigating Product Evolution

(01:05:01) Role of Feedback Loops

(01:10:01) Digital Unification Strategies

(01:12:51) Addressing Client Hesitation

(01:15:11) Insights from Biographies

(01:17:46) Learning from Industry Leaders

Professional rugby player and sports commentator, Sera Naiqama shares her experience as an athlete and talks about the importance of defining your goals, and taking the initiative to chase your dreams. In this episode we get a glimpse of what it’s like to live and breathe success.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(04:01) Balancing Dual Roles

(08:01) Entry into Commentary

(12:01) Media Misconceptions

(16:01) The Art of Presentation

(20:01) The Journey in Super Season

(24:01) Networking Opportunities

(28:01) Power of Visualization

(32:01) Role of Journaling

(36:01) Transitioning Dynamics

(40:01) Engaging in Mentorship

(44:01) Leveraging Media Exposure

(48:01) Networking and Sponsorships

(52:01) Professional and Personal Balance

(56:01) Emotional Aspects of Rugby

(01:00:01) Resilience in Career Setbacks

(01:04:01) The Importance of Adaptability

(01:08:01) Building a Supportive Network

(01:12:01) The Family Influence

(01:16:01) The Symbolism of the Jersey

(01:20:01) Preparing for International Play

(01:24:01) Overcoming Challenges

(01:28:01) Life Beyond Sports

(01:32:01) The Impact of Role Models

(01:36:01) Final Reflections

Serial entrepreneur and fitness expert Bedros Keuilian joins us in the studio to talk about how he rose above adversity to achieve the American dream. In the episode, we dive deep into his mentality and thought process as he shares little-known secrets for success.

(01:36) The Struggle with Addiction and Debt

(05:33) Personal Growth and Leadership

(09:13) The "Man Up" Philosophy

(11:28) Importance of Physical Fitness

(14:47) Handling Criticism and Embracing Challenges

(20:31) The Modern DNA Project Introduction

(25:46) Structure and Rigor of the Project

(31:01) Building Brotherhood Through Adversity

(36:20) The Role of Vulnerability

(41:11) Personal Stories

(47:06) The Transformational Impact

(51:41) Long-term Benefits and Support Networks

(55:59) Balancing Toughness With Empathy

(58:50) Future Aspirations

Samantha Dybac leads a fast-growing PR and communications agency, specializing in building personal brands and elevating company profile. Her elite clients range from politicians to award-winning entrepreneurs and high-growth startups. If you want to leverage your personal brand, she’s your go-to expert.

(03:01) Career Beginnings

(10:01) Networking Importance

(17:31) Strategic PR Planning

(25:01) Authenticity in Storytelling

(33:01) Workshop Dynamics

(40:01) Client Expectations

(47:31) Business Growth Challenges

(54:21) Mentorship Value

(01:00:01) Consistency and Credibility

(01:07:01) Long-Term PR Benefits

(01:12:01) Leveraging Media

(01:17:01) Success Stories

(01:19:31) PR Industry Evolution

(01:23:01) Concluding Thoughts

A viral content creator and founder of Fayt, Brittany Saunders knows how to grab attention and grow a brand. In today’s episode, you’ll peek into the minds of one of Australia’s leading women entrepreneurs and learn how to create viral content that takes your brand to the next level.

(03:31) Initial Career Pathways

(06:01) Understanding Client Needs

(09:01) The Role of Mistakes

(12:01) Setting and Achieving Goals

(15:01) Scaling Business

(18:01) The Creative Process

(21:01) Building a Brand

(24:01) Marketing Innovations

(28:01) Networking Importance

(31:01) Content Creation

(34:31) Event Planning Essentials

(37:31) Leadership and Team Building

(41:01) Harnessing Technology

(44:01) Navigating Industry Challenges

(47:01) Personal and Professional Development

(51:01) Building Trust with Clients

(54:01) Insights from Experience

(57:01) Innovation and Trends

(01:00:31) Creative Marketing Approaches

(01:03:31) Strategic Partnerships

(01:06:46) Future Planning

(01:09:31) Overcoming Adversities

(01:12:46) Reflective Learning

(01:17:01) Key Takeaways

CEO of Stride Equity, Maria Halasz is a seasoned entrepreneur. In today’s episode, she shares the mentality needed to succeed in the cutthroat world of businessl. We unpack the lessons she learned that propelled her to prominent positions in multiple companies after immigrating to Australia and starting from scratch.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction

(03:13) Entering the Biotechnology Industry

(06:14) Defining Startups and Personal Growth

(10:51) Balancing Details and Big Picture

(13:57) Venture Capital Insights

(19:21) Importance of Written Agreements

(20:55) The Value of Adaptability

(26:45) Navigating the Learning Curve

(30:00) Building a Business Post-IPO

(35:00) Entrepreneurial Challenges

(40:16) Course Reflections and Business Growth

(45:16) Importance of Exit Plans

(50:00) Identifying Key Success Factors

(55:00) Overcoming Business Fears

(01:00:00) Execution and Achievement

(01:04:00) The Power of Ignorance in Innovation

(01:07:22) Investing in People and Ideas

(01:10:10) Influence of Mentors in Business

(01:13:00) Strategic Business Planning

(01:17:00) Future Outlook