Agency

Lana Taylor is the co-founder of Three Birds Renovations, a multi-million-dollar business transforming the home renovation space through education, community, and content. In this episode of The Agency Podcast, Lana shares how she built one of Australia’s most beloved renovation brands, the psychology behind creating happier homes, and why authentic storytelling and community connection are the future of brand-building.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio

(00:00) Introduction
(07:08) From Corporate Life to Renovation Queen
(13:42) Building a Community-Driven Brand
(20:46) The Power of Education and Online Programs
(28:55) Organic Growth Through Authenticity
(36:11) Scaling While Staying Relatable
(42:39) The Renovation Process Unpacked
(50:55) Leading with Vision and Planning
(57:55) Teaching Empowerment Through Styling
(01:04:37) Entrepreneurship and Team Dynamics
(01:12:06) Overcoming Challenges and Market Evolution
(01:19:40) Vision for the Future of Renovation

Jeremy Tang is the founder of CMAX and a pioneer in programmatic SEO, helping scale brands through AI-driven, high-intent content. In this episode of The Agency Podcast, he reveals why most SEO advice is outdated, how freshness beats backlinks, and how small brands can outrank giants by targeting the long tail.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction
(06:45) The Truth About SEO: Head Terms vs Long Tail
(15:20) Performance SEO: Why Blogs Are a Waste of Time
(24:10) Freshness Wins: Why Old Content Hurts Your Rankings
(31:35) Programmatic SEO Explained: Scaling Content with Automation
(39:55) AI Content Risks: Hallucinations, Compliance & Quality Control
(48:12) What Google Actually Wants: Relevance, Quality & Freshness
(55:58) Dominating SEO with Long Tail Strategy
(01:04:11) Avoiding SEO Superstition: Data-Driven Testing Wins
(01:11:32) The Influence of AI and SEO on Consumer Behavior
(01:20:10) How Startups Can Win Against Giants Like Nike
(01:30:40) Building SEO Systems that Scale and Sustain

Paul Waddy is a globally recognised e-commerce expert, author, and strategist. He shares his e-commerce and branding lessons behind scaling brands like Showpo, Budgy Smuggler, Geedup, and Who Is Elijah to over $500M in collective revenue. In this episode, discover why most online stores fail, how to find product-market fit, and what it takes to build a sustainable e-commerce business.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction
(06:01) Discovering Purpose in E-Commerce
(12:01) Making the Leap into Entrepreneurship
(24:01) Lessons from Early Failures
(36:01) Building Consistency in Business
(48:01) Breaking and Rebuilding Brand Strategy
(56:01) Reinventing Through Operations
(01:04:01) Creating a Brand That Lasts
(01:12:01) The Business Mindset Shift
(01:18:01) Thriving Through Uncertainty
(01:22:01) The Future of E-Commerce

Lachlan Cameron is a property expert and Managing Director of Canopy Green, a fund focused on large-scale residential land development across Australia. With decades of experience across pharmaceuticals, tech, and property, he unpacks what it really takes to succeed in today’s housing market. This episode dives into the mindset shifts, systemic challenges, and practical strategies within the property industry and is a must-listen for millennials and Gen Z.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction

(03:06) Why Property Still Builds Wealth in Australia

(07:11) Renters vs. Owners: Australia’s Cultural Divide

(12:02) Generational Shifts in Property Affordability

(17:07) The Land Use Paradox & Infrastructure Challenges

(21:07) Is the System Broken or Just Hard to Enter?

(26:16) Status, Security & Success Through Property

(30:11) Debunking the Myth of Lost Opportunity

(34:05) How to Get Started in Property—Mindset & Tactics

(36:36) Buying to Live vs. Buying to Invest

(41:06) What Makes a Good Investment Location

(50:56) Tactical Property Investing: Real-World Strategies

Mark Bilton is a transformative business leader and former CEO of Gloria Jean’s, with a career spanning six companies across 40 countries. In this episode, he unpacks the true essence of leadership—balancing military-inspired discipline with modern emotional intelligence. Mark reveals how transparency, humility, and empowering teams can reignite broken cultures and unlock rapid growth. Discover his journey through high-pressure leadership, the power of collaboration over command, and the practical strategies behind leading with vision in fast-moving environments.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction

(06:59) From Military Command to Emotional Intelligence

(13:58) Diagnosing Broken Culture in Big Business

(20:57) Fixing the Problem Child with Radical Listening

(27:56) Unlocking Group Wisdom Through Collaboration

(34:55) Leading by Walking the Warehouse

(41:54) Company Turnaround Through Transparency and Hope

(48:53) Strategic Planning That People Actually Believe In

(55:52) Letting Go of Control Without Losing Direction

(01:02:51) Surviving the Next 5 Years of Disruption

(01:09:50) Founder Burnout and the Leadership Ceiling

(01:16:49) Mastering Time, Inbox, and Mental Bandwidth

Jay Wright, founder of eCommerce Equation, is a leading voice in eCommerce performance marketing. Known for his direct approach, he empowers brands to thrive in the evolving digital landscape. This episode offers actionable insights for eCommerce businesses, covering performance-driven creative, Meta's AI ad tools, and the importance of understanding customer avatars. Jay provides practical advice for building brands that resonate in a creator-led environment.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction
(07:50) Market Timing & Strategy
(15:40) From Aesthetic to Authentic
(23:30) Winning with Native Content
(31:20) Rise of Performance Creative
(39:10) Meta’s AI Ad Shift
(47:00) Mastering Customer Avatars
(54:50) Preparing for AI Creative
(01:02:40) Predictive Ad Targeting
(01:10:30) Human vs. AI Content
(01:18:20) Smarter AI Adoption
(01:26:10) Best Time to Build a Brand

Marissa Kos is a visionary futurist and a leading voice in the field of Artificial Intelligence (AI). As the founder of M-Squared, she is dedicated to empowering and educating brands to harness the power of AI, enabling them to dominate their respective industries. Described as a relentless innovator, Marissa is actively redefining AI's potential, both for herself and for her clients. In this episode, Marissa delves into the transformative power of AI, exploring its role in sparking creativity, reshaping workplace culture, and democratizing access to powerful tools.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction: AI vs. Creativity — Setting the Stage
(00:08:40) AI and Workplace Culture Reset
(00:17:21) AI as a Catalyst for Creative Renaissance
(00:26:02) AI Leveling the Business Playing Field
(00:34:43) AI, Web3, and Augmented Reality Explained
(00:43:23) AI Support for Human Overload
(00:52:04) Ethics, Empathy, and AI's Dual Potential
(01:00:45) Creative Duality: Soul vs. Speed
(01:09:26) Reclaiming Creative Process with AI
(01:18:06) Teaching AI Thinking, Not Tools
(01:26:47) AI's Impact on Business and Creativity
(01:35:28) The Future of Co-Creation with AI

Alex Rusty is a leading figure in Australian tattooing, renowned for combining traditional Japanese techniques with modern artistry. As co-founder of Sydney's Lighthouse Tattoo and president of the Australian Tattooist Guild, he shapes industry standards and innovation. This episode explores Alex’s journey from tattooing’s underground roots to being an industry-leading artist, the personal sacrifices, relentless ambition, and pursuit of mastery required to succeed, and the realities of professional pressure.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction
(07:02) The Evolution of Tattooing Standards
(14:05) The Relentless Pursuit of Improvement
(21:07) The Role of Constructive Criticism
(28:29) Balancing Efficiency and Quality
(35:31) The Importance of Continuous Learning
(42:34) Building a Strong Foundation
(49:36) The Artist-Client Relationship
(56:39) The Influence of Inspiration
(01:03:41) Overcoming Challenges
(01:10:44) The Evolution of Tattoo Styles
(01:17:46) The Lasting Impact of Tattoos

Frank Greeff, co-founder of Realbase who achieved an impressive $180 million exit, and founder of The Founders Table, provides valuable insights into the emotional and mental landscape of entrepreneurship. He delves into the necessity of emotional regulation, the realities of scaling a business, and the critical importance of aligning one’s mindset with the specific stage of growth.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction
(07:00) The Early Stages of Entrepreneurship: Ideas vs Execution
(14:00) Scaling Your Business: The 1-10 Million Growth Stage
(21:00) Beyond 10 Million: Leadership & High-Level Strategy
(28:00) Emotional Regulation & The Mental Game of Business
(35:00) Energy Management: The Key to Long-Term Success
(42:00) The Hustle Culture Debate: Myth vs Reality
(49:00) Knowing When to Pivot or Persevere in Business
(56:00) Signals of a Successful Business: Market Feedback & Demand
(01:03:00) Social Media & Entrepreneurship: Perception vs Reality
(01:10:00) The Power of Personal Branding & Industry Influence
(01:17:00) Final Takeaways: Long-Term Thinking & The Journey Ahead

Jason Soultan is a visionary transforming the event and design industry. He reveals the secrets behind his successful NO/BS Events. Discover how he creates authentic, impactful gatherings that foster genuine connections and prioritise attendee well-being. Learn about his journey from industry frustration to crafting meaningful experiences that truly deliver value. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj