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What matters most in your business? How do you regain focus? As we are nearing the end of the year and entrenched in “shiny object season” it’s easy to lose sight of where you’re supposed to be. In this episode of Agent Rise, I lay out 3 strategies to help you focus on what matters most.
#1 - Eliminate the ‘disease to please’Are you so worried about what everyone else thinks that it leaves you paralyzed? Are you operating every day out of fear? If you can’t function because you’re afraid of what other people are thinking, stop now.
The enemy is trying to rob you of joy. Fight it!
Eliminate the disease to please. What matters most is the ability to push through and let go of the fear. Change your mindset from one of fear to one of freedom. I used to worry about every little thing, but I’ve learned how beautiful freedom is.
Claim it: I will no longer be held captive by the disease to please.
#2 - Work according to a vision—not according to your needsYour vision is your clear plan. Where are you going? How are you going to get there? When you start working towards your vision, your needs will be met. It’s a little scary, right?
On the flip side, if you’re working according to your needs, you begin to spiral. You start doing things you shouldn’t be doing and experience switch cost.
Ditch your needs. They will be met as you stay focused on your vision.
#3 - Stick to the basics with a clear and simple planA clear and simple plan always begins by focusing on the basics of your business. Make three calls a day to new leads, your sphere of influence, and more. Focus on your attraction, chase, and sphere of influence pillars and what you’re doing for each. If you don’t have a plan, you won’t know what to say ‘no’ to. Remove shiny object syndrome—make it a thing of the past!
What matters most?We have let so many things matter more than what matters most. Gaining clarity on that can be difficult. Are you ready to narrow down what truly matters? If you don’t have a clear plan or vision for your business, head on over to AgentOnTheRise.com and check out my masterclass. My goal is to help you simplify your business to amplify your results!
Outline of this great episodeRecommended Resources
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And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
Selling homes in the winter is a difficult beast to overcome. It’s typically cold, and no one wants to move when there is snow on the ground. So how should you utilize the slow season? How do you combat shiny object syndrome? This episode of Agent Rise is all about answering YOUR questions about the slow season in Real Estate.
Outline of this great episodeWhat do you do when everyone wants to start looking for a home in the Spring? Here’s my three-step plan to reel in the hesitant home-buyer:
You need to respect their schedule and timeline while providing value. But if you can show them the house of their dreams, odds are they will move up their timeline.
Dealing with Holiday distractionsPreparing for the holidays can leave you completely distracted. I get it. So what can you do to combat the seasons? Get back to the basics (which I talk about in detail in this episode). Keep it simple and make three calls a day. If it’s three calls more than you’re already making, then it’s a win.
Make Match-making calls. Call someone in your sphere of influence and wish them happy holidays! Call someone and let them know you’re thankful for them in this season. These conversations may drum up some referrals. But more than that, it keeps you moving forward.
Don’t let winter drag you down!
What to do when open houses come to a haltI cannot emphasize this enough: stay the course. If your chase pillar is open-houses, don’t change your strategy because you’re in a slow season. You may not get a lot of visitors to your open houses, but you may get some unrepresented buyers. Perhaps the neighbors will come by and you can get to know them.
It also allows you to have better conversations with the people that do come by. Take advantage of the time you wouldn’t normally get and connect with buyers. Even if the house you’re selling isn’t their perfect match, maybe you can help them find the right one!
Don’t be discouraged. Seasons come and go. Take the slow season to get back to the basics, and prepare for the busy spring season to come.
Recommended Resources
Connect with Neil!
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
We’ve been talking about trimming distractions from your business and getting back to the basics. But what does that mean? How can you move from spinning your wheels to moving forward? If you find yourself doing things that aren’t moving your business in the right direction, it’s time to take a step back, re-evaluate, and get back to the basics.
Getting back to the basics is an agent’s spring trainingDuring the off-season, most sports implement a sort of spring training (or training camp). It’s all about getting back to the core of the game and practicing the basics.
In baseball, they have batting practice as well as working on stopping ground balls, fly balls, etc. In football, they run plays, focus on weight-lifting and conditioning, and prepare for the next season.
So why shouldn’t it be the same for agents? It’s important to take a step back, look at the big picture, and focus on perfecting the basics of the game. So what does that look like? Keep listening!
Step #1: Make three calls a dayMaking three calls a day is a simple way to begin building promise momentum. You make a simple promise to yourself, then keep that promise to yourself. If you’re spinning your wheels and you feel like your dignity has taken a nose-dive this is a great way to get back on track.
Make 3 phone calls 5 days a week.
It can be as simple as calling a friend to catch up. Call a potential client with a lead. Work on match-making and call someone with a home that fits the criteria they were looking for. You can even call an influencer in your community and make a connection.
Step #2: Take advantage of the opportunities already in front of youDo you have a back-log of leads that have piled up that you haven’t had the time to follow-up on? So often, agents lose sight of what’s already in front of them. Reach out to the leads that you haven’t touched, or didn’t devote enough time to.
If you have 100 leads, send them an email simply asking if they’re interested in buying a house in the new year. Even if you get a 5% response rate, and only 3 of those people are interested—those are 3 cold leads that are now promising!
Keep listening as I talk about a few other ways you can connect with old leads and create new ones!
Step #3: Focus on your Sphere and Chase Pillars80% of your business will come from your sphere of influence, so it is imperative you stay connected with them. Send a mailer to them once a month. Call them at least twice a year. Invite them to happy hours or appreciation events. Continue to cultivate the relationships you have.
If you’re stuck, focus on choosing a chase pillar: open houses, running Facebook ads, hunting down FSBO’s, and more. Doing all of the above will work, but I advocate choosing one as your main focus. Then you can begin to perfect your craft and move towards excellence in that pillar. You don’t want to be a jack of all trades, but master of none.
To hear my thoughts on the attraction pillar and why it doesn’t need to be your focus, listen to the whole episode now!
Outline of this great episodeRecommended Resources
Connect with Neil!
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
Strategic decision making means taking an objective look at your business and making cuts where necessary. Are you spread too thin? Did you branch out and try too many new ideas in 2019? I want to challenge you to take a deep look at your business and make the decision to cut something that keeping you from reaching your goals!
When it’s not about the hustleIt feels really strange to take a step back and stop making things about the hustle. We are always looking to add more, do more, achieve more. But at what point is the hustle distracting you from your goals? Are you spending time focusing on things that you really hate in the name of “hustling”?
If you’re building four different bridges and none of them are reaching the other side, you are scattered and losing focus. It’s more powerful to simplify, build and complete one bridge. You’ll meet your goals faster and more efficiently.
Strategic decision making isn’t easyHow do you eliminate a process/procedure/task from your business? A friend of mine used the illustration that when you’re in the business, it’s like you’re stuck in a bottle trying to read the label that’s on the outside. You need to remove yourself from that bottle and read the label from the outside to understand what’s going on. Take a step back and look at your business objectively. It allows you to see things in a whole new light and gives you a high-level view of what’s working—and what’s not.
Is the attraction pillar becoming your distraction pillar?Are you doing things because you believe you have to? But instead of pushing you towards success those things are just distracting you?
Are you trying to use Instagram, Twitter, or YouTube because everyone else is doing it?
There are so many ways to find success, but you need to focus on what is working for you—and eliminate what’s not. It’s fine to test the waters here and there, but you need to be sure your attraction pillar isn’t detracting from your chase. Put your energy towards what is working, cut what isn’t, and move forward.
It’s time to go back to the basicsWe are smack in the middle of what I like to call shiny object season. It’s a slower season and you find yourself with more down-time. Usually, that’s invested into conferences, training, business meetings, and day-dreaming about what else you can do. AKA, getting distracted.
But I believe you should also spend this time getting back to the basics.
What does that mean? Call people just to say thank you for buying a house through you. Send thank you cards. Cultivate leads, focus on matchmaking, work on conversions. Get back to the basics of what does work and make the strategic decision to simplify and eliminate distractions.
Now, go to the Facebook group and let me know what you’ve decided to cut in 2020!
Outline of this great episodeRecommended Resources
Connect with Neil!
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
It is so easy to overcomplicate this business and lose focus on what is really important. It’s quite simple: you need to understand what consumers want and give it to them. You can simplify and structure your business in a way that does just that. If you want to learn my key tips, listen to this episode of the Agent Rise Podcast!
Buyers wanna buy, sellers wanna sellIt is as simple as buyers wanna buy, sellers wanna sell. One of my biggest pet peeves is when agents call buyers with nothing of value to offer. They just want to “stay in the loop”. What a waste of the buyers’ time! They don’t want to see your phone call and be let down because you just wanted to check-in.
They want to pick up the phone and hear you say “I’ve found what you’ve been looking for”.
Do you know what you need to do that? Their search criteria. If you take the time to connect with them about what they’re looking for and listen, you can deliver what they actually want. You do not want to fall into the category of wasted time.
You’re the guide—not the heroThe basics of StoryBrand marketing is this: Your client is the hero of the epic. They are the most important part of their story. Many agents are too focused on touting their abilities. “I’m the best at _______” OR “No other agency can offer you ______”.
Stop making this about you!
You're not the hero—you are the guide. You are the person they’re hiring to guide them through the process and help them find their dream home. Learn to position yourself correctly, or you’ll continue to find potential clients choosing someone else over you.
Learn to be empatheticGuess what? The buying process can be scary. As an agent, you need to learn to be empathetic to a buyer’s feelings. Some of the questions that could be going through a buyers mind include:
What if I don’t get this house?
What if I don’t get approved for a loan or mortgage?
What if something is found in the inspection that’s a deal-breaker?
You need to ask more questions, understand where their concerns lie and empathize with them. Recommend a great lender who will make the process easy. Let them know what the inspection process looks like. Find ways to ease their fear.
If something goes terribly wrong, remind them that you’ll work through it with them.
Don’t Overcomplicate: Keep It Simple Stupid (KISS)I’m sure you’ve heard this principle before. It’s all about simplifying the process, not overcomplicating it. Remember that it’s not all about you. Unfortunately,I see this a lot in agent presentations. Instead of finding out what a seller is looking for, they brag about their services.
“WE have the best high-end photography. WE will provide impeccable drone video. WE throw the best open houses”
Guess what? Your seller may not want anything you have to offer. Stop assuming what they want—and ask! My favorite question is “Have you seen marketing on another listing that you really appreciated?” Simple, easy, and client-focused.
Want to learn more? Listen to this episode of the Agent Rise Podcast now!
Outline of this great episodeRecommended Resources
Connect with Neil!
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
Creating a vivid vision statement is a practice I believe is necessary both personally and professionally. What do you want your future to look like? What will it take to get you there? Dreaming about your future is powerful. I walk through the steps to take in this episode of Agent Rise. Don’t miss it!
Outline of this great episodeI define a vision statement as what it’s going to look like when you arrive where you want to go. This is where you get to dream big. Sit down in a quiet place and write down what you want your future to look like. Do you want to travel? Pay off debt? What do you want your business to look like?
I have a dream of publishing a book and buying an RV to travel the country with my family doing book signings. Note that I said these are dreams—but dreams that I believe will become reality. If you find yourself doubting that your dreams will come true, note it, and move on. You’re going to overcome those limiting beliefs.
Set goals to achieve your visionOnce you have a dream in place, write out step-by-step goals you can work towards and a timeline to complete them by. As you reach these goals, you are moving one step closer to the vision you’ve set for your future. I have a clear vision with a clear date in sight: By July 15th, 2020 my family and I will be traveling the country in an RV.
Simplify to AmplifyOnce you have clear goals in place to reach your vision, you must focus on simplifying. What does that mean? Learn how to say no to the things that don’t help you achieve those goals. It will allow you to march towards milestones.
Once you’ve simplified, it allows you to amplify the things that will propel you forward. What do you excel at? Put your time into your sphere of influence, and chase and attraction pillars. You need to clarify the “do’s and don’ts” to find direction.
Get systems in place, delegate where you can, and find accountability with a coach. Build one bridge—don’t split your focus into multiple areas. You don’t want a bunch of half-built bridges and never reach where you’re trying to get.
What is your vivid vision statement for 2020?
Recommended Resources
Connect with Neil!
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
I just wrapped up the Agent Rise Summit and my goal was to help agents find clarity—simplify your business to amplify your results. I wanted to give you a short overview of how the summit went, what we unpacked, and give you some key takeaways.
Outline of this great episodeLisa Robb, of Raining Glitter Coaching, was the first guest speaker we had the opportunity to hear from. She spoke on the topic of confidence. So many agents leave the business because they lack confidence in themselves and their ability to do their job. So many of us strive to be the best at everything we do, and when we fall short, it can break us.
Lisa poignantly stated, “You don’t have to be the strongest and the fastest, you just have to be strong and fast”.
Confidence is a muscle, and just like weight training, it takes consistency and training to grow that muscle. You aren’t born with it. You are capable of building up your confidence. By focusing on the abilities that you can grow you can become strong and fast. You don’t have to be the best at everything to succeed.
#NoWrongAnswersThis conference was meant to bring clarity to agents. To help you clarify what goals you want to reach, learn to simplify the process to amplify your success as well as to just have fun and grow with each other. My buddy Dustin Brohm—after delivering a great talk retargeting ads—brought us some comedic relief.
For his Q & A slide, he meant to imply that there are no dumb questions. But he wrote, “there are no wrong answers”. Let’s just say no one is letting that go soon, and it sparked a hashtag movement—#NoWrongAnswers. But wait, there’s more! There may even be some apparel coming out soon. Stay tuned.
Social Media: one and done?Jerry Potter spoke on the topic of engagement and social media. He said something that left us all questioning if we had heard correctly: focus on one social media platform to master. He truly believes that if you focus your time and energy on mastering one platform you’ll see results.
Think about it. What would it look like if you did just focus on one platform?
I get the most traffic and engagement from LinkedIn. If I solely focused on that, how would it impact my business? He gave us all some food for thought, especially because it’s so easy to over diversify instead of simplifying.
The Power of LinkedInI formed a panel that consisted of Chantel Soumis, Jared Wiese, and Carrie Bohlig to speak about LinkedIn. When you think of social media, your mind probably doesn’t jump to LinkedIn. It hasn’t always been viewed as the powerhouse that is. But when you Google a name or person, what do you usually get at the top of the search results? LinkedIn.
LinkedIn is well optimized so that it comes up in the search results.
So it’s time to start taking advantage of that. Beef up your LinkedIn profile to make it pop. Pour into the community with videos and resources. Make it speak to people so that they will go check out your website or reach out to you. Don’t miss out on the opportunity that it gives you!
Go to AgentRiseSummit.com to purchase access to the recordings of the summit! They’ll be available for a limited amount of time—don’t miss out!
Recommended Resources
Connect with Neil!
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
Are you ready to eliminate distractions that are negatively affecting your productivity? Are you bogged down and feeling defeated? Unable to focus? In this episode of Agent Rise, I’m going to give you simple tools to help increase your efficiency and eliminate distractions.
What apps are running in your background?Kelly Shipp, one of my ‘Risers of the Month’, introduced me to this analogy. She said she felt like she was a phone, and had all of these apps running in the background that were bogging her down and distracting her, leaving her feeling defeated.
You don’t have to feel like this.
Feeling defeated and overwhelmed will keep you from performing at your best. You need to begin to eliminate the things that are distracting you—so what does that look like?
Eliminate distractions by delegatingOne of the easiest things you can do to delegate distractions? Hire a transaction coordinator. I’m not advocating hiring a friend, family member, or someone inexperienced. Hire up. Hire someone who knows the field, has systems and processes in place and does the job better than you.
It’s much easier to hand off the work to someone who knows what they’re doing.
The right person for the job will help ease your stress and workload and improve efficiency. It is an investment for your clients and will make a night and day difference. Keep listening as I talk about my personal experience hiring a transaction coordinator and the other things you can begin to delegate.
Overcome the “Disease to Please”Do you deal with stress and anxiety related to performance? Are you constantly feeling like a failure if you can’t deliver what a client is looking for? If you worry that a client will never use you again or won’t refer people to you—let it go. You’ve done your best and you need to be confident in that.
You can’t let other people dictate the way you feel about yourself.
I had a client who made it his personal business to make my life a living hell. I worked my tail off for him—I even sold their house for more than they asked for. I could never figure out why he decided to attack me. But it deeply hurt me and I felt so defeated.
What did I do to overcome the anxiety and feeling of defeat that the client dredged up? Listen to find out!
What is preventing you from feeling alive?Sometimes, the issue that is running in the background goes deeper than distracting tasks. Have you been deeply wounded? Is there something in your past that you need to overcome? Past hurt that you’ve buried doesn’t stay buried, and it will affect your life.
Is something in your life preventing you from being the person God designed you to be?
I would love to chat with you. You are capable of so much more when you let go of your struggles. It’s time to overcome the lies you’re letting yourself believe. Get down to the root of your distractions and focus.
What apps are running in your background? What do you need to do to turn them off?
Outline of this great episodeRecommended Resources
Connect with Neil!
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
To become a successful real estate agent you have to put in some hard work. There’s no working around that fact. I’m going to share 5 steps in this episode of Agent Rise that will help you overcome the “I will do it eventually” mentality and move to the “I did it” category. This is for anyone who feels stuck, need to face some hard truths, or simply don’t have a starting place.
Why you need to send out monthly snail mailYou need to build a list of people (your sphere of influence) that you send mail to every month. Who makes up your sphere of influence? The type of people that you would invite to your wedding. Most agents set up a drip campaign, which is fine—but anyone can do it.
So why snail mail?
Any given individual’s email inbox is inundated with emails. Your email will likely get lost in the shuffle, ignored and unopened. For example, I am the proud owner of 58,073 unopened emails. Anyone getting a personalized envelope in their mailbox is going to open it, most likely read it, and even share it with their spouse. Email can’t get you that conversion rate.
Narrow down your chase pillarThere are a lot of options out there for your chase pillar. Open houses, Facebook ads, online leads (such as Zillow), FSBO’s and expired leads. 90% of my students choose to do open houses. Why? Because you automatically get a face-to-face with buyers.
There’s a lot of power behind that first meeting. Being face-to-face gives you opportunities that a phone call or an email doesn’t. It’s much harder to get to know someone over email. You can’t gauge body language over the phone.
But In-person, you can chat about the latest football game because you saw them wearing fan apparel. You can have a conversation about the house you’re showing, and find out what their search criteria is. It’s a much easier opening for a follow-up conversation.
Take Match-making to the next levelMost agents KNOW they need to be doing this daily. Most know how to do it. And most don’t. You can make all of the excuses in the world. It’s time-consuming, sure. But you need to do it because it is the #1 way to compel buyers to work with you.
But why don’t you take it to the next level?
I’ll be honest, those who are crushing it with matchmaking are doing more than my minimum suggestion of one hour a day. To find success, you need to start keeping promises to yourself and step up your game.
Coaching is an investment NOT an expenseObviously, I’m a real estate coach. I don’t care if you hire someone else, but you need a coach. You may have all of the information in front of you. You know what you need to do and are probably doing it to some extent—but a coach is valuable in so many ways:
A good coach will keep you accountable.
A good coach will correct you along the way.
A good coach will find your blind spots and help you find a way out.
A great coach will get you a return on your investment. Having someone to answer to and keep you accountable will help bring you to the next level. Even when you run into problems or reach a moment of complete breakdown, it means your breakthrough is around the corner.
For in-depth details on my 5 steps and some great resources, listen to the whole episode of Agent Rise!
Outline of this great episodeRecommended Resources
Connect with Neil!
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
If you’re doing everything right you should be getting plenty of leads—lead-conversion is a far more difficult process. Nobody likes following up on leads, leaving voicemails, and endlessly getting no return phone-call. This episode of Agent Rise is all about helping you reframe the way you look at lead conversion while giving you practical strategies to utilize.
Outline of this great episodeEveryone—buyers and agents alike—hate follow up calls. You end up leaving a voicemail saying “Hey, just following up on such-and-such, please call me back and keep me in the loop about where you’re at in the process”. Click. Usually, you’re left with no response. It’s frustrating and seems like a waste of time.
But what if you stopped leaving the world’s lamest message and offered them something of value?
Wouldn’t that call be so much better if you took the time to research houses and left them a message saying “Hey, after we talked at the open house last week, I’ve kept my eyes open and I think I found your perfect house! Call me back and we will schedule a time to see it!”.
All-of-the-sudden, you start getting calls back. Why? Because you gave them what they were looking for. You’re starting to speak their language. With a little effort on your part, you’re one step closer to converting a lead.
Don’t let a buyers ‘dream phase’ become a missed opportunityMany buyers go through a dreaming process. They’re looking at available homes, daydreaming about what they want, and just barely dipping their toes in the water. You could connect with them and find out they’re not ready to buy until next year. Don’t simply shrug and move on! A real estate purchase is probably the one thing in their life that they dream about the longest.
They can take months or years to make a decision. That’s just life.
Even if they’re simply dreaming, you can still get the process rolling. Offer to meet with them and talk about what they’re looking for. Connect them with a lender to make sure financing is in place. Reassure them that you know they’re not ready, but that you’re available when they are. Just being available and giving keeps you at the forefront of their mind—and sometimes can speed up their timeline, too.
Get a lead-conversion system in placeThe #1 thing you can do to make sure you’re not letting leads slip through your fingers is to get a system in place. It doesn’t have to be complicated. In fact, my system consists of two phone calls.
You are consistently offering them something of value. You aren’t working to convince them to work with you. Eventually, with the effort that you’re putting in, you will compel them to work with you.
Never forget that consistency leads to masteryIf you’ve listened to the last two episodes you know we’ve been talking about keeping the promises you make to yourself and the impact it has. Consistency in keeping those promises builds integrity and brings you dignity. Too many agents I’ve worked with have the systems they need and I have provided. They know the system works—and works well.
But for some reason, they’re not implementing the system. Those agents are lacking personal integrity.
It’s blunt, but it’s true. You need to claim that you’ll implement a system and then do it. Keep making those follow-up phone calls. You will eventually get your call back—even if it’s to tell you to stop calling. You have to try if you want to get any results. Even if the results are lessons. Remember that consistency leads to mastery and that you can do anything.
So practice being consistent. Get a lead-conversion system in place, start following-up, and start offering something of value. Then connect with me and let me know how it’s going!
Recommended Resources
Connect with Neil!
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
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