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Is your attraction pillar becoming a distraction? The attraction pillar is the fun stuff...social media, Facebook ads, YouTube Videos, LinkedIn Content, among other things. I say all the time that we are media companies that happen to sell real estate. But, for many of you, your attraction pillar is actually distracting you, and your sphere of influence and your chase pillar are suffering. If this is you, I want to help you course correct, and learn how to balance your attraction, your chase, and your sphere of influence.
Is your attraction pillar becoming a distraction?Shoutout to Zach and Ally from The Reality A to Z, who said “don’t let your attraction pillar become a distraction,” which inspired me to record this episode! Great advice, guys!
I would love to work on my attraction pillar all the time, who wouldn’t? It’s fun to create and content and Vlog and host events. I think many of you feel the same way. The problem is, your attraction pillar can actually distract you from the work that needs to be done in your chase pillar and your sphere of influence. I know several of you that have amazing attraction pillars, and those will eventually bring you more business...but for now, you have to chase it.
Do not put attraction above sphere or chase. You will starveIf you take a close look at who is liking and sharing your content online, you will find that less than 50% of your sphere of influence are the ones on Facebook or Youtube. Across all of my media platforms, most of the likes and comments come from photographers, videographers, and foodies. I love those guys, but they are not the ones who will be referring me or sending me leads. After nearly a year of hosting the I Love Madison Show, I JUST got two POSSIBLE leads that may turn into business. If I was relying on ILM for all my business, I would be starving. The vast majority of the clients I have worked with come from my chase pillar and my sphere of influence. If you don’t have a database, that’s where you need to start. An excel spreadsheet and a mailing list. Simple.
How can you be the only agent with a mic?Imagine that you put one hundred people in a room, and give ten of them mics and a message to communicate. Who do you listen to? Probably the person with the loudest mic, or best message, right? How do you sort through all the noise? That’s social media right...Now imagine you have the same number of people, but only one mic. That’s kind of what creating content on LinkedIn is like right now. Only 1% of people are creating content...the rest are consuming. LinkedIn has this unique position of being both an attraction pillar, as well as a chase pillar...at least for now....
The attraction pillar is your recessAfter your newsletters are sent out, your open houses are done, and your sphere of influence knows they are loved, you can take a recess. The attraction pillar is your recess. What content can you create to highlight your personality and passion? It’s time to publish that post, write another article, make a guest appearance on a podcast...the list goes on. This is your reward for making sure your chase pillar and sphere of influence are solid!
Outline of this great episodeOur sponsors:
You can find my personal real estate coaching websitehere
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)
In the real estate industry, networking is the lifeblood for your business. If you are not a natural networker, this just might be the episode that you need to hear! If networking comes easy to you, this episode will also set you up for success! I have learned that networking is not just about the people you meet, but also about how much value you can bring to a conversation.
I previously hated networkingFor a long time, I hated networking. I always thought real estate networking was just about how many people you can meet. I didn’t always want to talk to people, the ones I did talk to did not always turn into business, one and on...I read a quote on LinkedIn from Oleg Vishnepolsky that said “networking is not just how many people we meet, its how many people we help, recommend, and introduce to others.” I love this perspective, andI think this is a much better approach to networking for business.
Use a scheduler linkNetworking does not have to be a game of back and forth, coordinating schedules and indecisiveness about what coffee shop to meet in. If you are trying to network more, I highly recommend using a scheduler app like youcanbook.me or calendly (there are others, just google scheduler apps). These apps make it easy to set your appointment schedule, gather name and contact information, and choose a meeting place. I use youcanbook.me to get those ever-important face to face conversations. Once a person selects an available time, it automatically gets added to my calendar, and sets a notification!
Become a walking rolodexI know a rolodex is a little outdated, but It still denotes having all of your contacts in one spot, so i’ll reference it! I think Oleg Vishnepolsky is right when he said “networking is not just how many people we meet, its how many people we help, recommend, and introduce to others.” With that in mind, how can you leverage your list of brokers, roofers, plumbers, contractors, cleaners, and painters to help you network better? Share them. In my newsletter and on my LinkedIn, I advertise that I have an amazing list of referral partners. Anytime someone on my list refers me, I ask them if I can publically thank them on LinkedIn. I take a selfie, write a thank you note, and mention them in the description or comments. This actually drives more referrals, because the people on my list know that they are appreciated!
Create your top 25 listHere’s what I would recommend...go through your list and create a “top 25” list. Once you have that established, reach out to them once a month (I am starting to do this on LinkedIn) to share knowledge and pass referrals. If you are an influencer in your community, your referrals are powerful!
Outline of this great episodeOur sponsors:
You can find my personal real estate coaching websitehere
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)
So many of you real estate agents are grinding and hustling all the time, but you are not taking care of your own minds. You are plagued with worry and stress, and your families, peace of mind and quality of life are suffering as a result. The truth is, it doesn’t have to stay this way. There has already been provisions made for your peace of mind, but it requires one simple action on your part.
Fear is the root on anxietySo many agents I know are caught up in the fear of what they do NOT have, the money they are NOT making, on and on. They are riddled with thoughts that distract them, they drink way to much alcohol, and worry all the time. This worry then leads to a lack of action, which only compounds the problem. Fear is like paddling upriver in a canoe, but dragging an anchor behind you the whole way. It makes it tough to move. Can you relate? What can you do?
You have to authority to command the fear to leaveJust because you are very familiar with fear does not mean that fear has authority over you. In fact, it’s the opposite. You have the authority to command fear to leave. It doesn’t matter if you are a person of faith or not, you still have that authority. You have nothing to lose and everything to gain.
Are relationships really the key to success in real estate?Many realtors and coaches believe we want results right now, so they teach techniques that will generate as much business as possible in a short amount of time. The one area they tend to overlook is building relationships with people. It takes time to build trust, so that does not fit into the “right now” scenario. The truth is, the most successful agents will tell you that 80% of their business comes from their sphere of influence. THAT is why relationships are the most important thing you can do to build a successful business.
We are halfway through the first boot camp, and seeing amazing results!Three weeks ago, I launched the first Neil Mathweg boot camp, and I and seeing amazing results from those in attendance. We are talking about how to develop a clear plan, working within your strengths, and the three-pillar approach to growing a business. I am not stopping there though, there is plenty more inside! If you are interested in joining a boot camp, check out neilmathwegcoaching.com!
Outline of this great episodeOur sponsors:
You can find my personal real estate coaching websitehere
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)
Giving your real estate clients what they really want is a much better way to do business than just cold calling them to “stay in the loop.” This week on the OJ, we are going to take a closer look at what it means to provide value (even when you don’t have a house to sell yet), and why you NEED to be operating in a plan that is congruent with your strengths. If you are a new listener, or you have been a member of the OJ nation for a while, this episode delivers some powerful action steps you can start implementing today!
Giving consumers what they wantI know you have all used the lame follow-up call to stay connected to your clients. You know, the one where you call and say “ Hey, I just wanna stay in the loop.” You know it sounds lame, your clients know it’s lame, and there is little chance they will call you back. I wouldn’t call you back...YOU wouldn’t call you back. No value has been given, so they don’t have a reason to engage. Instead, I use this approach. “Hey it’s Neil, I just found out about a brand new listing that goes on the market Monday, and I think it’s a perfect match for what you are looking for,” I say it with excitement in my voice, and wait for them to call me back. Usually, the wait is not very long...
What to do instead of cold calling?My friends Mark asked me this week, “is cold calling really the best way to generate leads?” Mark is hearing from several people that successful real estate agents just have to cold call clients. I disagree. Mark, what you need is a plan that is congruent to you and your strengths. Instead of cold calling as your chase pillar, I think that Open houses, Facebook Ads and Internet leads are a better way to get warm leads. Our goal is to use these platforms to generate search criteria, then you can go find what they are looking for.
How can I provide value to consumers if I don’t have a house to offer?A few of you have asked, “what else can we do to provide value if we don’t have a house yet?” The short answer is to figure out what they need and provide that. Are your buyers pre-approved yet? If not, connect them to your mortgage guy. Since most realtors will do this, it’s nothing special. A better question to ask is if they are a first time home buyer? If they are, connect them to someone who offers first-time buyers home grants! That’s a rockstar move. Maybe they need to sublet an apartment before they buy a house...you can post on your Facebook followers that a client has an apartment available. This leverages your connections and offers value to the client. As you gain experience, you will start to collect a network of contractors, trash removal guys, estate sale companies, cleaners, even pet adoption agencies. At some point, a client of yours will need one of these services. This is how you can provide value before you hand them the keys to a new house.
The cool kidsThe cool kids have learned that I provide a ton of free content for you to leverage, and it’s all found on my facebook page. Go to neilmathwegcoaching.com, this will take you right to my shiny new facebook page where you can get access to videos, templates and other resources!
Outline of this great episodeOur sponsors:
You can find my personal real estate coaching websitehere
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)
As an agent, you have probably been trained to “check in” with your clients every couple of weeks. Even if you don’t have a house or a buyer, you don’t want to lose them, right? So you cold call, leave a mumbled message about checking in, and ask them to call you back…[cue crickets]. After listening to this episode, that practice should be a thing of the past. Instead, give your clients exactly what they want!
Buyers want properties, sellers want buyersYour buyers don’t owe you anything, regardless of how much you call them. You can spend a lot of time spinning your wheels, or you can provide value by giving your clients exactly what they want. Here is the secret formula: Buyers want houses, sellers want buyers. It’s not about calling them just for the sake of calling, it’s about finding them a house. If you lose focus on this, the best plan, strategy, and systems will just be a hindrance to you.
Consumers don’t want you, they want a houseIf you are attending to cold leads, it’s important to remember that those consumers don’t want you (even though you are awesome), they want a house, plain and simple. You may have friends and family that declare they will only work with you, as a result of your sphere of influence. If you are working cold leads though, the best way to “warm them up” is to get their criteria, then go find a house that fits. If you know someone who is selling their house, you should abandon the dried out, weak approach of “Let me know if you want me to come over and tell you what’s it’s worth…” Instead, say “Tell me more about your house, I am working with 67 buyers in the area right now, and I think several of them would be interested.” That gets attention and moves the relationship forward. If you are distracted by the “67” number I just mentioned, message me, I will explain how that’s even possible!
“I am already working with an agent”Clients have learned that saying “I am already working with an agent” is a great defense mechanism, and usually gets agents to leave them alone. Sometimes it’s true, they are working with an agent, but sometimes that “agent” is their wife’s brother’s cousin’s friend, and chances are, that guy is not providing value. If you match houses to their criteria, they will eventually want you, because no one else is giving them what they want.
Now it’s time to go cultivate those old leads!Do you have leads that have been sitting around for a while? Do you feel the need to call them, just to make sure they are still planning to use you? It’s time to provide value! Remember, buyers want houses, sellers want buyers. Go crush it!
Outline of this great episodeOur sponsors:
You can find my personal real estate coaching website here
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)
When you wake up in the AM, besides getting through your urgent, HAVE TO to do list, are you super clear on what non-urgent, but essential activities you need to be doing to grow your business?
I'm going to be helping you with what may be keeping you from doing those key activities day in and day out that are essential to creating that massively successful business you had in your sights when you went into real estate.
Whether its being distracted by shiny objects - what sounds like the next best thing that will blow your business up, or just being afraid of what it will be like when you ARE successful (sounds silly, I know, but its a thing for so many. It was for me, and I can talk you through that), we'll be exploring it all, and coming up with solutions that will put all that behind you.
Or maybe you just don't have the basic systems in place that allows you to handle your everyday transaction tasks with less stress and fanfare. You know what I mean. The smallest things can get blown up when not anticipated, or handled in a timely manner.
My systems I created the year I did 93 transactions WITHOUT a team or assistant made that year, and that success possible.
Click here to register for Bootcamp - https://m.me/neilmathwegcoaching?ref=w3104540
Today, the Onion Juice Podcast turns three years old! Episode 156...wow! Thanks to all of you who have made the OJ a regular part of your week, that means the world to me! Over the past three years, I have talked about a lot of different subjects, featured a lot of guests, and recorded so many fun moments. Today, I open up the juice bar for a few questions, and we go behind-the-scenes to talk about how I started the OJ, what the production looks like, and how I manage work, life, family, social media and the I Love Madison Show, all while still selling real estate!
Juice Bar: How do I manage the thought that I can't start a youtube channel because a competitor is doing the same thing in my areaNell, thanks for this question! You are looking at another real estate agent in your area who is (successfully) using YouTube to market his business, and that has convinced you that there is no more room in that space. First, I would encourage you to come up with a clear vision, then work inside that vision! After that, launch your channel! Pretend like that other agent does not even exist. Don’t watch his videos, they may just discourage you. The reality is, that agent does not have complete domination in your market. Focus on your voice and your brand, produce searchable content, and you will attract clients that want to work with you! There are a few OJ episodes you can listen to where I talk about YouTube best practices, check out the resources section for the links!
Juice Bar: What digital media provides the most ROI?Some of you have asked, what social media platform provides the best RIO? I would say, it depends on where your sphere of influence is. For 75% of you, Facebook advertising is a great place to start. This is also the most trackable, as you will be able to tell exactly how much you spent for each lead you generated. In my coaching program, I walk you through exactly what campaigns I use on Facebook, so if that is an area you want to grow in, reach out! As many of you know, I am also a huge fan of LinkedIn. The other 25% of my clients come as a result of the relationships I have built on LinkedIn. I didn’t leave any room for Instagram, and there is a reason for that...
Behind-the-Scenes of the Onion Juice PodcastThree years ago, some friends and I sat down to brainstorm ideas for a real estate podcast...The Onion Juice is the result of that conversation! When I first started, I was recording in my basement, with one mic and GarageBand. I would do all of the editing and production myself and hoped that the content I was producing was useful. After about 30 episodes, I purchased a better set of gear and set up a recording studio at the office. What used to take me all weekend to produce an episode now takes about 90 minutes...I plan my content the day before (sometimes), then hit record at 2:00 pm every Thursday like clockwork! After that, I send the audio to Podcast Fast Track, and those guys edit and post the finished product to my website!
The first trinket takes the longestSeveral of you have asked “Neil, how do you manage everything, and still have time to sell real estate?” By everything, they mean The Onion Juice Podcast, the I Love Madison Show, selling houses, being a dad of three and a husband, and leading my team. The short answer is delegation. I have the most amazing team of people, from my two buyers agents, a part-time admin, my co-host Caleb Jahr (I Love Madison), and the Podcast Fast Track Team. I also work within a system. Everything I do has a system. The reality is, when I was first building these systems, they took a lot of time. The first trinket always does, but after you have used the system several times, you will find it gets easier and faster!
Outline of this great episodeOur sponsors:
You can find my personal real estate coaching website here
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)
Every real estate agent wants to see the snowball effect in their business, but are you snowballing in a positive direction? Often, negativity and doubt can build up, causing your momentum to shift in a negative direction. Sometimes, that negativity can come from a spouse...Today on the Onion Juice, I share how a clear vision is key, but inviting your spouse into that vision is crucial.
I just launched the Neil Mathweg Coaching Facebook page!I am stoked to announce that the Neil Mathweg Coaching Facebook page is live! You can go to neilmathwegcoaching.com to find the link to the group. Once you are in, there is a free email template I created for writing offers. The year I created this, I had no assistant or support team, yet I was able to do over 90 real estate transactions! This is STILL the system I use, and now it’s available to all of you!
You have to have a clear plan, then invite your spouse into the visionMomentum can be a fun thing unless you are moving in the wrong direction! One of the biggest causes of negative momentum that I have seen in the business is doubt and negative things you hear, then start to believe. Sometimes, this negativity starts with your spouse. Let me be clear before you run out and yell “I told you so...” If your spouse does believe in and support your work as a real estate agent, it’s probably because you have not invited them into the vision.
Breaking you down to break you throughI understand the pressure that can come from a spouse who does not understand what it takes to be a successful real estate agent. I understand because I lived it. I had not invited my wife into the vision I had created for my company, so it often looked like I was not doing anything meaningful. Your sphere of influence, the chase, and the attraction pillar are all necessary tactics, but it can be hard to explain to your spouse if they have no idea the value of each. Have you ever experienced this? Hosting an open house sounds like forward momentum (as long as it works), but what about creating a Vlog or producing videos? The truth is, real estate can be all consuming, and dangerous for a marriage. The best way to thrive in both is to develop a clear vision, then invite your spouse into that vision.
The boot camp training program launches at the end of September!At the end of September, I am officially launching the Neil Mathweg Coaching Boot Camps! Part of the training will include what I mentioned above...working according to a clear vision, and inviting your spouse into that vision. Each boot camp will live online training that will last six weeks long, with two hours of training each week!
Outline of this great episodeOur sponsors:
You can find my personal real estate coaching websitehere
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)
You might be doing all of the right things to generate new real estate leads...you have a clear plan, you are staying consistent, you are pounding the streets, making calls and sending emails. You have worked hard to sow the seeds. Now, the harvest is ready; the leads are waiting, people are lined up to buy or sell a house, but you are sleeping through the harvest...
Harvesting the fruitSo many of you agents have worked hard to sow the seeds that will bring you new business, but what are you doing while you wait for those seeds to mature and turn into profitable fruit? More importantly, when that fruit is ready to be harvested, are you giving it your full attention, or are you sleeping through the harvest? As agents, it’s easy to fall prey to the idea that we post a few ads or send an email, then just sit back and wait for something to happen. We get lazy, complacent, we make excuses, then wonder why we are not seeing more growth, more profit, etc...
Are you working in excellence?I know there are areas in your life and business where you are not doing all that you can do, you are not working in excellence. How do I know this? Because there are areas in MY life where I am taking the same approach. It’s not just a real estate thing, it’s a human thing. Often, we rest when we could be sowing seeds. Just because you sent an email or posted a new ad on facebook does not mean you are done. Ask yourself, what do you want your “harvest” to look like? What do you need it to look like to see your life vision realized? Whatever picture you have in your head, you have to sow seeds accordingly and harvest accordingly.
Stop Speaking negativity over yourself and your businessMany of you are limiting your success by the words you speak. “Things slow down in the fall,” “we sell fewer houses this time of year…” Sound familiar? These statements give you an excuse to “sleep through the harvest,” so to speak. They normalize a negative mindset in which you have no control of the outcome. In reality, you have the knowledge, experience, and authority to operate in success and excellence. The harvest season operates on YOUR schedule! If you are struggling with this, the best way I have found to combat the fear and the doubt is to cultivate a lifestyle of gratefulness!
The Neil Mathweg Coaching ProgramI just launched the Neil Mathweg Coaching Program Facebook page, and would love to see you guys on there! Once you are in the group, look for the “Offer to Purchase” template I pinned to the top of the page. This is the exact template I use when I send an offer. My whole team uses it, and now, for the first time, it’s available to all of you OJ listeners! I will also be sharing more information about the boot camp launch shortly!
Outline of this great episodeOur sponsors:
You can find my personal real estate coaching website here
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)
Juicers, today we are going to take a hard look at the areas of your life and business that have been affected by fear, and how you can find the courage to move forward. I have listened to the thought “this might not work” over and over, I’ve struggled with days were no deals closed, the effort far outweighed the results, and the expenses were more than the income. Some of you are living this life right now, and it’s crushing your spirit and killing your joy. When the last of your courage is spent and you want to toss in the towel, what can you do? Join me for this hard-hitting, honest conversation...I think you will find it helpful.
How do we find the courage to keep going when we want to give up?This last week, I have been resting on courage. The word has come up in several conversations and emails. The question that has been on my mind is this: How do we find the courage to keep going when we want to give up? Seth Godin wrote “At some level, "this might not work" is at the heart of all important projects, of everything new and worth doing. And it can paralyze us into inaction, into watering down our art and into failing to ship.” So, how do we find the courage to overcome this? We borrow it.
Borrowing CourageIf fear is paralyzing you from moving forward, I want to offer a couple of solutions. The first is the idea of borrowing courage. There have been so many moments when I did not think being an agent was going to work out. I was stressed, angry, desperate, you name it...and yet, in a moment of grace, there has always been someone to pull me aside to encourage me and tell me I had what it takes, to let me borrow some of their courage until I could find my own. I eventually did, and now it is available if you need it. If you are listening to this episode, and you need to borrow courage, please reach out to me!
Focus on the vision, not your needsI have talked about the concept this on previous episodes, but I feel this is a great time to mention it again. If you are living according to your needs, you will always be stressed and always scrambling to meet those needs. That is no way to live. I encourage you to live according to a vision. For me, I have to remember, especially on “bad realtor days,” that my clients or deals are not my sources of provision. My faith reminds me to look to God, the true source of my provision. I never want to forget how I am blessed and taken care of, and that is, in part, the vision I live my life by.
Do you have the courage to ask for help?Simon Sinek says “To overcome our challenges, all that is required is the courage to ask for help.” I know that for many agents, this is the hardest thing to do. We are expected to know everything, especially if you have been an agent for more than a few years. This last year, I have made a habit of asking questions, and it has been an empowering experience! I have been a real estate agent for seventeen years, and there are still situations that arise that I am not sure how to handle. The idea of “fake it till you make it” is terrible advice...all it really takes is the courage to ask for help.
Outline of this great episodeOur sponsors:
You can find my personal real estate coaching website here
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)
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