Agent Rise Podcast

Where has all the creativity gone? Are you a creative who, like me, feels like a weirdo at times when you talk about your exciting ideas and start getting funny looks from people? On this episode of the Onion Juice Podcast, I talk about the power of creativity and give a pep talk to agents who need to be encouraged in their creative endeavors. Join me and get excited about moving out of the rat race and creating a business you love!

When creativity in Real Estate sales goes the way of Legos. . .

I remember when I was a kid, how much I loved dumping out the box of Legos and building stuff. Now, when you visit the Lego aisle, what do you see? It’s all kits with instructions for building that particular thing. No more creativity. Real Estate has followed the same pattern. It’s all about what kit you use, what online lead generator, instead of using the power of creativity to build a business you love. Listen to today’s episode and get inspired to create a business that will attract the people you want to work with!

Are you a Zillow Agent or a Creative Agent?

Subscription to online lead generators like Zillow is a good business model and has excellent ROI. But what I want to do is to build a business that I love. Working with online leads often takes the creativity out of everything. On today’s episode, I encourage you to harness the power of creativity to attract the people you want to work with and build a business that excites you! Let’s join together to bring back creativity to your Real Estate business.

Bring your art back to your business

All of us are artists. We were wired that way as children but have lost it somewhere on the road to adulthood. What is your particular brand of creativity? On today’s episode, I encourage you to get it back! Be creative. Be weird. Harness the power of creativity to build a Real Estate business that is fun and exciting. Listen to today’s podcast to get motivated to keep going and build a business that you love.

The power of creativity to connect us with people

My current creative project to attract business is the iHeart Madison show. On this episode, I tell you about the show and the niche that I am targeting. What’s great is that, even though it hasn’t started yet, it has connected me with 28 people and has given me two leads! I’ll tell you all about it on today’s episode, and will encourage you to experience the power of creativity and make connections you’d never get from an online lead generator.

Outline of this great episode

• [1:54] Some thoughts about the power of creativity.
• [3:46] Creativity is not a Lego kit. Keep being creative and keep being weird.
• [6:24] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro
• [8:19] Roundbox Coaching for new or stuck agents.
• [9:46] Are you a Zillow Agent or a creative Agent?
• [10:48] All of us are artists. Get it back.
• [12:35] The power of creativity to connect us with people.
• [18:11] Re-think where you’re at if you’re not being creative.
• [19:50] If you have any questions, go on the Onion Juice Facebook group.
• [20:36] Be creative. Keep up with that. Don’t let others put you down.

Resources and Links mentioned in this episode

My new website: NeilMathweg.com

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

Sir Ken Robinson, TED talk, Do Schools Kill Creativity?

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Are you a new Real Estate Agent? Today on the Onion Juice Podcast I want to help you overcome the fear of getting your first deal. Do you know which activities are the best for you to focus on right now? Are you starting to feel discouraged or like you’re failing? You can do this! Listen to this episode to get some clarity, some exact things you should do to get that first deal, and a personal pep talk!

Focus on your tasks and not the results

New agents can easily become discouraged when they don’t see the results they are hoping for. On this episode, I encourage you to start out by focusing on your tasks and not the results. I also get specific about which tasks are worth your time and energy, and which are not revenue producing and should be left for later. In the beginning, your efforts will outweigh your results. But then there will be a tipping point where your results outweigh your efforts. Listen in and start focusing on the tasks that will be the most effective in helping your business get started.

Open houses are the best way for new agents to get deals

The best way to get a deal today is open houses. You want to get into the stream of buyers, and an open house is the way you can do it without spending a lot of money. On this episode, I tell you why I love open houses so much and give you some ideas for the things you can do to get business from them. Listen to today’s podcast to find out how to get started on open houses and other activities that will set you up for a great start to your business.

A buyer wants a house, a seller wants an agent

Even though this podcast episode is mostly about getting buyers, I have to say something about getting listings as well. The challenge is overcoming the fear of listings and setting yourself up to be a listing agent. But you can be a listing agent. Believe it and don’t be afraid to be new. On this episode, I share a story about a time when I got a listing even though I had less expertise than the other on the client’s list. Listen in to discover how you can be a listing agent, even when you are new.

New Real Estate agents should focus on their chase pillar

If you’ve been around the Onion Juice Podcast for long, you know we are all about being a media company that happens to sell Real Estate, and that we want to attract business instead of just chasing it. But for new agents, the chase is essential. The sphere of influence and the attract pillars take time to bring results. Listen to today’s episode to find out why it is necessary to focus on the chase and then add the other pillars after your business gets going.

Outline of this great episode

• [1:15] Today’s topic: helping that brand new agent with getting their first deal.
• [1:51] Focus on your tasks and not the results.
• [3:22] Thank you to our sponsors, KnightBarry.com and Easy Agent Pro.
• [4:38] Roundbox Coaching: Build a clear, consistent, and congruent plan.
• [6:56] Focus on the tasks that will produce income. Leave other “fun” tasks for later.
• [10:08] Reasons why open houses are better than internet leads for a new agent.
• [11:41] Think about getting listings, not just buyers.
• [14:06] Overcoming the fear of getting listings.
• [16:39] There is power behind networking. Be patient with the time it takes to build trust.
• [18:07] Just being out there will help you.
• [19:19] Ask around the office for leftover leads. Work out a 50/50 deal with them. Working for less is better than nothing.
• [19:47] Post evidence of success on social media.
• [20:17] You need to believe you can do this, and you need to be 100% responsible. [22:53] Brand new agents have to do chasing.
• [24:18] The reason I love open houses is because it’s the cheapest way in.

Resources and Links mentioned in this episode

Neil’s new website NeilMathweg.com

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

Last Week’s Episode #101 about open houses

Episode #42: 100% responsibility

Episode #82: Shifting from a fixed mindset to a growth mindset

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Open houses don’t sell homes. So why would you want to do them? Truth is, they are a great way to get into the flow of buyers. And it is a very inexpensive way for new Real Estate agents to get into the business. In this episode, I explain the ways that open houses benefit your business if you go all-in on them. And I give you proven ideas to help you host the ultimate open house. Listen in to learn how doing open houses as your chase pillar can help you build your business.

To host the ultimate open house, you have to get the word out

The first thing you need to do for an open house is to create great fliers. Then use your blog, social media, and even door-knocking to get the word out as well. Even when these things don’t bring people to your open house, they help create top of mind awareness, which is always a good thing for your business. On this episode of The Onion Juice Podcast, you will learn how to use all of these resources not only to promote your open house but also to create an open door for future business.

When you do an open house, it’s really important to have a lead-gen magnet

Open houses do occasionally sell homes. But more often they generate leads for future business. It is important to have something to offer the potential buyers who attend. If I help them, give them value, they are going to respect me and want to work with me. On this episode, I share several lead-gen ideas that have worked for me and tell you about an app that is a great benefit to both buyers and agents. Listen in to find out how effective an open house can be for generating leads for future business!

There is power in not knowing the answers.

Are you hesitant to host open houses because you might not know the answers to potential buyers’ questions? You probably don’t want to put the time and effort into researching and learning every detail about the house before your event. But, good news - not knowing answers may actually be to your benefit! Listen to this episode of The Onion Juice Podcast to find out why.

How to get people to sign in at your open house

Do you want to be sure that you collect contact information for the people who attend your open houses? On this episode, I tell you how I use a survey that can be filled out as potential buyers go through the house. This survey then provides you with helpful information that you can use to follow up with the guests who came to your open house. Listen to today’s podcast to hear about the survey and a dozen other great ideas for hosting the ultimate open house!

Outline of this great episode

• [0:24] Welcome to the Onion Juice Podcast!
• [1:57] Intro to today’s show on how to conduct the ultimate open house!
• [5:07] With open houses, you have to go all in.
• [5:52] Thank you to our sponsors, Knight Barry Title, and Easy Agent Pro.
• [7:37] Thank you for the outpouring of laughs and encouragement on the 100th episode!
• [8:40] Roundbox coaching. Develop a clear, consistent, and congruent plan.
• [10:53] Make sure you have great fliers for your open house.
• [12:41] Door-knocking before and after an open house can help generate future business.
• [14:21] When you do an open house, it is really important to have a lead-gen magnet.
• [20:46] There is actually power in not knowing all the answers.
• [21:36] Be sure to use enough signage.
• [22:24] I’m a brand new agent. How do I start doing open houses?
• [22:46] How to get people to sign in at your open houses.
• [24:52] Call to offer a same-day private showing to a guest who showed strong interest.
• [26:49] How to create urgency for your open house (when you’re in a buyers’ market).
• [27:29] Post your questions and concerns about open houses in the Facebook group.

Resources and Links mentioned in this episode

Home Scouting app

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Today we celebrate the 100th episode of The Onion Juice Podcast! Three of my favorite people, Dustin Brohm, Tyler Zey, and Jerry Potter, join me to reminisce about how the Onion Juice Podcast got started. In addition to giving me a hard time about the Onion Juice name, they also chime in on why it is crucial for Real Estate Agents to use social media and create a personal brand. Join us for this entertaining and informative conversation and the opportunity to hear the roasts and kudos sent in by listeners and former podcast guests!

Why you need to create your own brand and become a media company instead of buying leads

Many of the big Real Estate teams buy their leads from Zillow or Realtor.com. But this is not a good long-game plan for lead generation. Find out why on today’s episode of The Onion Juice Podcast as Dustin Brohm, Tyler Zey, Jerry Potter and I talk about the future of Real Estate and why you need to focus on providing value at the local level. Listen in for lots of great content in the middle of an entertaining celebration of our 100th episode!

Why you need a Real Estate website and what it can do for you

Do you have a Real Estate website and Facebook page? If not, according to Tyler Zey, you are missing the boat. On this centennial episode of The Onion Juice Podcast, Tyler fills us in on the future of where websites are going and why you need to have one to be successful. And, by the way, episode #72 with Tyler Zey is the second most downloaded episode of the podcast! He and Easy Agent Pro have so much to offer and have been a great part of this podcast. Listen in to hear specific ways that Real Estate websites are getting better and better at helping you build relationships!

How The Onion Juice Podcast has opened doors in my Real Estate career

On this centennial episode of the Onion Juice Podcast, I get to chat with three long-time friends about the history of the podcast. One fun thing that we talk about is how The Onion Juice Podcast has affected my career in ways both planned and unexpected. It has been a true adventure in being a media company that happens to sell Real Estate! Listen in to get the juicy details and think about ways that you can use media in your Real Estate business.

Roasts and kudos from The Onion Juice Podcast listeners on the 100th episode

To celebrate our centennial episode, I invited listeners and past guests to roast me with audio clips. Some sent roasts and spoofs, others graciously shared what they have learned from and appreciated about the podcast, and I get to appreciate and affirm them as well. Join the fun and listen in to this celebration. And then get ready for the next hundred episodes! Happy ear-guzzling!

 

Outline of this great episode

• [0:30] Welcome to the centennial episode of the Onion Juice Podcast, with Dustin Brohm, Tyler Zey, and Jerry Potter!
• [7:47] What do you think about when you hear “Onion Juice?”
• [13:18] Looking back to the SnapPack group.
• [16:42] Which episodes have had the most downloads?
• [19:30] Being a media company -- from a fringe idea to necessary personalization.
• [21:49] Lead-generation strategy - Providing value on a local level will allow you to survive.
• [23:28] Social media is the long-game for lead-generation.
• [26:32] Why you need a Real Estate website and what it can do for you.
• [29:48] How The Onion Juice Podcast has opened doors in my Real Estate career.
• [32:20] Check the Onion Juice Facebook group to hear my infamous radio jingle.

Roasts and kudos sent in by listeners and past guests:

• [35:09] Sonja Figueroa
• [37:59] Rory Pitts
• [40:42] Eric Larken.
• [41:44] Mark Carlson
• [42:19] Shannon Milligan
• [43:05] Amy Wudel
• [43:47] Sue Pinky Benson
• [44:45] Joe Marks
• [46:29] My wife and daughter
• [47:36] Keith Gilmore
• [50:17] Alex Wang
• [51:04] TJ Kelly from Mxt Media.
• [52:56] Bob Wahl
• [54:11] C Ray Brower
• [54:49] Kyndra Sweat

Resources and Links mentioned in this episode

SnapPack Live Facebook group

The most downloaded episode: Episode #51 with Jason Frazier, Why You Need to Be Yourself to Sell More Houses

The second-most downloaded episode: Episode #72 with Tyler Zey, Real Estate Facebook Ads That Work

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Are there too many good ideas out there? Things that distract you and keep you from having clarity and being consistent with the way you are doing business? Are the things you are doing congruent with who you are as a person? On this episode, we’re going to talk about how to have a Real Estate marketing plan that makes sense for you so that you can be clear and consistent in the way that you do business. Listen in and stop being distracted by all the good ideas out there!

Choose Real Estate marketing activities you can be consistent with

There are lots of great ideas out there for Real Estate marketing. But it is important to choose something that you can be consistent with. On this episode, I’ll talk with you about being consistent and give you a few examples that can help you determine whether or not an activity is something that can be consistent for you. Listen in to learn how to design a plan that is clear, consistent, and congruent with who you are.

Just because it works doesn’t mean you should do it

Congruency. It’s the secret recipe for being consistent with your Real Estate marketing plan. Just because an idea works for someone else does not mean that it is the best choice for you. On this episode, we’ll talk about choosing activities that fit who you are, instead of activities that fit into someone else’s box. It can be a challenge to discover what is congruent for you. Listen to this episode to find out how to get started!

Don’t succumb to Shiny Object Syndrome

Too many good ideas can kill your business. When you hear what someone else is doing with good results and you shift gears to add it, it can end up being a big distraction that becomes detrimental to your business. On this episode, we’ll talk about these “shiny objects” and how to avoid becoming distracted by them. Listen in to learn how to stay focused on your clear, consistent, and congruent Real Estate marketing plan.

The Roundbox coaching community can help you stay consistent

Having a mentor can be just the support you need as you develop a Real Estate marketing plan that is clear, consistent, and congruent with who you are. And being in community can help you stay focused and avoid “shiny object syndrome.” If you are thinking about finding a coach, listen to this episode to learn about Roundbox coaching and the supportive community that is available to you.

Outline of this great episode

• [0:29] Welcome to the Onion Juice Podcast!
• [1:35] Roundbox Coaching: clarity, consistency, congruence.
• [6:01] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro
• [7:43] Send your comments and roasts (audio) to Neil ASAP for the 100th episode next week!
• [8:35] Choose activities you can be consistent with.
• [11:35] Congruence: Just because it works doesn’t mean you should do it.
• [13:55] Say “no” to Shiny Object Syndrome
• [17:47] Mentoring and community help you stay consistent and congruent.
• [20:01] Join the FB group, and remember to send in your comments and/or roasts.

 

Resources and Links mentioned in this episode

Service for Life Real Estate newsletter service

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Welcome, Juicers! It has been a month since I stepped down as CEO and went back into Real Estate sales, and on this episode I’m going to fill you in on how it’s going! I’m excited about getting back into the sales side of the Real Estate business, and I think that being back in the trenches with you will make be a better coach as well. Listen to today’s episode to hear what I’ve been learning over the last month as I’m starting over. Everything I’m learning can help your Real Estate business, too!

Use the three pillars of my Real Estate business plan for clarity and consistency

My business plan has three main pillars: Sphere of Influence, Chase, and Attract. On today’s episode, I’ll share what I am currently doing with each of these pillars as I restart my Real Estate business. I’ll talk about leading edge ideas as well as why there are some things I still do old-school! Listen in for tips you can use for your business as you hear about how I’m paying for my newsletters, some ideas I have for using Facebook Ads, and the exciting plans for my new iHeart Madison show!

The “must-do’s” of the Real Estate business

One of the things that I love about my three-pillar business plan is that it allows a lot of flexibility and room for personal style instead of trying to make everyone conform to one way of doing things. But in addition to that flexible plan, there are some “must-do’s” that every Real Estate agent needs to include for maximum success in their business. On this episode I’ll mention a couple of these essential activities, explain why building your Top 25 is a significant “must-do” and share what’s happening in my own business as I’m starting to make my Top 25 connections.

How to use talent stacking to grow your business presence

I love photography. But until recently I didn’t really share my photos. I was talking about this with Jason Kotecki of Escape Adulthood, and he suggested that I use talent stacking to link my photography, my Real Estate business, and my iHeart Madison show so that each one draws business to the others. What talents do you have that could be stacked? Listen to this episode of The Onion Juice Podcast to find out how it’s done!

Things I have learned this month that you need to know for your Real Estate business

This has been a big month. As I am launching myself back into the sales side of Real Estate I have talked with a lot of people and have learned a lot from them. This episode is a virtual smorgasbord of what I have been hearing and have started putting into practice. Does the ROI of social media matter? What does it mean to be net positive? How do I ditch the fear of online reviews? Listen in for the answers to these questions and more. And don’t forget to send in your audio “roast” of the Onion Juice Podcast or yours truly for our upcoming 100th episode!

Outline of this great episode

• [0:35] Welcome to the Onion Juice Podcast!
• [3:15] 100th episode coming - Please send in audio file roasting Neil or the show.
• [4:20] Shout out to sponsors, Knight Barry Title and Easy Agent Pro.
• [5:25] Roundbox coaching. Clarity and consistency for your business.
• [9:01] Going old-school with newsletters for my sphere of influence.
• [10:42] A Facebook ad idea for my “chase.”
• [12:34] The joy and benefits of building my Top 25.
• [18:40] The must-do’s for your Real Estate business.
• [19:26] Use talent stacking to grow your business presence.
• [23:29] What does it mean to be “net positive?”
• [25:27] Does the ROI of social media matter?
• [27:38] Ditching the fear of online reviews.
• [29:39] Reach out to me - I love to hear how you’re doing.
• [30:03] Don’t forget to send in your roasts of the Onion Juice Podcast and yours truly.

Resources and Links mentioned in this episode

Neil’s e-mail

Escape Adulthood (Kim & Jason Kotecki)

Last week’s Onion Juice Podcast episode with Alex Wang

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Can you use online reviews to build a Real Estate business? My friend, Alex Wang, heard that I was getting back into sales and gave me a call to offer this helpful idea. I knew immediately that I needed to get him on the show to share this with you. Alex is a Realtor in Palo Alto, California, doing extreme volume in a luxury market. But, like Onion Juicers, he is attracting business by being authentic and vulnerable and being a media company that happens to sell Real Estate. Listen to my interview with Alex to learn how he uses online reviews to build his business.

You can build your Real Estate business off of online reviews

Online reviews are a form of social proof. On this episode, Alex Wang and I talk about what social proof is and why it works. But what if you get a bad review? Alex gives a great response to this concern as he talks about developing your online presence. Do you know the best site for your reviews? Listen to this episode to find out and to learn how online reviews can help build your Real Estate business.

If you can’t solicit for reviews, how do you get them?

Most online review sites do not allow you to solicit for reviews. So how do you get them? On this episode, Alex Wang describes how he gets reviews and how it helps him build his Real Estate business. We also discuss how to use client testimonials and when not to use them. Alex has been very creative in the way he uses his reviews and gives us a link to see what he did with them. Listen to this episode to learn how to get reviews and use them to build your business.

How to get started on your online presence

If you are not currently using the web for your business, this podcast episode is for you! My guest, Alex Wang, says that “if you don’t embrace online presence, you will become extinct!” Alex shares some great ideas for how to establish your online presence and use your reviews to build your Real Estate business. He gives practical tips for those who are new to doing business via the web and explains the value of making your content mobile friendly as well. Listen to this great conversation to learn what you need to get started online!

Go incognito to see what others see when they search for you or your business

What do people see when they search for you or your business online? Alex Wang’s advice on today’s episode is to open an incognito window and search on yourself to find out. This can give you great insights on the improvements that you can make to your web presence. Alex also tells us how to set up a free Google My Business listing. Listen to this great interview to learn about effectively creating your online presence.

Outline of this great episode

• [0:27] Intro to the Onion Juice Podcast and this episode with Alex Wang.
• [2:08] Thanks to our sponsors, Knight Barry Title and Easy Agent Pro.
• [3:32] Roundbox Coaching information for new agents.
• [5:00] Who is Alex Wang?
• [6:57] Social proof: building your business off of online reviews
• [8:15] What if someone gives you a bad review?
• [11:45] Creative ways to use your online reviews.
• [15:25] If you can’t solicit for reviews, how do you get them?
• [17:38] How online reviews affect Alex Wang’s business.
• [18:16] How to get started on your online presence.
• [20:15] Go incognito to see what others see when they search for you or your business.
• [23:13] Why is Alex Wang sharing his secrets?

Resources and Links mentioned in this episode

Alex Wang Reviews Video

Alex Wang’s website

Square Space

Google MyBusiness page

Wordpress

Website grader powered by HubSpot

Google Page Speed Tools

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com (example of Easy Agent Pro website)

Search Salt Lake (example of Easy Agent Pro website)

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Welcome to the Onion Juice Podcast! I’m Neil Mathweg, and if you’re new to this show, I’ll explain at the beginning just what “Onion Juice” is all about and why our Real Estate podcast has such a goofy name. I’ll clue you in on Roundbox Coaching for new and “stuck” Real Estate agents, and we’ll have a great conversation with the “Bill Murray” of the podcast, Dustin Brohm. He’ll fill us in on the lead conversion system that is working for him, and then we’ll brainstorm about what to do for the Onion Juice 100th episode! Listen in for great lead conversion ideas and some good laughs.

If you get any kind of online leads, an immediate response is crucial

80-90% of buyers will end up working with the first agent they get a response from. So responding quickly to any online leads you receive is crucial for converting those leads. On this episode, Dustin Brohm will share the process that he uses to get replies out in 5 minutes or less, and will identify resources that you can use to do the same. Listen in and learn how you can automate to speed up your response time and get more lead conversions!

What do you include in a response to an online lead?

Dustin Brohm likes to respond to online leads with a video text or e-mail, in five minutes or less after receiving a lead. On this episode, he talks about what he includes in his videos and the apps that he uses to get them out quickly and automatically so that his replies go out even if he is in a meeting or taking a nap! Listen in to learn how to use videos that engage your leads and result in greater lead conversion.

Which is better, Facebook Lead Ads or Facebook Ads linked to a landing page?

It’s a debate. Do you get more lead conversions through Facebook Lead Ads or regular Facebook ads that link to your landing page? Are Facebook Ads worth the money? On this episode, Dustin Brohm and I will discuss Facebook ads and what we find works best for us. Listen to learn from our experience and to get many more tips and ideas for increasing your lead conversion.

You’re Invited - Participate in the Onion Juice Podcast 100th episode!

We are just a few episodes away from our 100th podcast! I asked Justin Brohm for ideas of what to do for that episode, and he came up with a great idea. Listen to our conversation and then send in your audio or e-mail contribution to the official Neil Mathweg roast! I may cry myself to sleep that night. But it will be fun! I hope you’ll join in.

Outline of this great episode

• [0:27] Welcome to the Onion Juice Podcast!
• [1:55] Intro to today’s guest, Dustin Brohm.
• [3:38] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro.
• [5:23] Join Roundbox Coaching to get rid of Shiny Object Syndrome and stick with your plan!
• [7:37] Intro to this episode with Dustin Brohm about his lead-conversion system.
• [10:26] If you get any kind of online leads, an immediate response is crucial.
• [15:21] Using a video to respond to an online lead.
• [17:14] Which is better, Facebook Lead Ads or Facebook Ads linked to a landing page?
• [21:14] Figure out how to respond to leads automatically and quickly.
• [24:43] How Neil currently responds to his online leads.
• [27:44] What Neil did for his chase when he first started in Real Estate.
• [35:02] 100th episode brainstorm: A Neil Mathweg Roast.

Resources and Links mentioned in this episode

Lion Desk

Agentology

Riley

Facebook Ads

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ ($100 off set-up with this link)

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

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Welcome to the Onion Juice Podcast! I am so pleased to have one of my greatest mentors as our guest today. Dale Schaechterle is the owner of Realty Executives Integrity in Wisconsin and is in his fourth decade of Real Estate. He built his business from the ground up in an area where he knew very few people. On this episode, he tells his story and explains how to promote yourself and build brand recognition. Listen in to hear Dale’s time-tested strategies for building your business through a unique approach to geo farming and your sphere of influence.

Start building brand recognition by letting everyone know every success that you have

When Dale Schaechterle started his Real Estate business in Wisconsin, he didn’t have the resources to begin geo farming on a large scale. Instead, he began to build name recognition by communicating every success he had by targeted promotions to people in that community and price point or category. Listen to this very special episode to hear Dale’s story and how this small beginning turned into his 8x8 approach to promotion and led to long-term success in his Real Estate business.

Use Dale Schaechterle’s 8x8 approach in geo farming to build your Real Estate business

The 8x8 approach that Dale Schaechterle uses to build his Real Estate business is to touch people eight times in eight weeks with something of value, followed by once a month thereafter. On this podcast, Dale talks to me about how this process works and shares specific types of content that you can use for these touches with your geo farm, beginning with a small number of homes. Most of Dale’s listings come from his geo farm. Listen to these episodes to learn how to geo farm without breaking the bank!

Use Dale Schaechterle’s 8x8 approach with your sphere of influence to build your referral base

Dale Schaechterle’s 8x8 approach can be used not only in geo farming, but also in a more intimate way with your sphere of influence. On this episode, he gives us specific examples of how to connect in a meaningful way with eight people, eight times, in eight weeks. At the end of the year, you have around 50 people who know you, love you, and want you to succeed. Most of Dale’s referrals come from this base of people. Listen in to learn how to build a great referral base!

Does your goal come with too high a price?

Dale Schaechterle became the “Top Gun” agent for Realty Executives in the 90’s. But that success came with a price that he realized he didn’t want to continue to pay. On this episode, Dale shares with us openly about how he made the switch from wanting to be #1 to wanting to provide for and have time with his family, and to build a team instead of doing it all himself. Listen in to learn how Dale changed his mindset and his priorities to continue being successful in Real Estate without compromising the relationships that matter the most.

Outline of this great episode

• [0:27] Intro to the Onion Juice podcast, our sponsor, and Roundbox coaching.
• [4:26] Intro to Dale Schaechterle, one of my greatest mentors.
• [6:56] Start building brand recognition by letting everyone know every success that you have.
• [13:45] How the 8x8 approach generated 20-25 sales per year for every 100 people on Dale’s list.
• [18:13] How to use Dale’s 8x8 approach for getting listings through geo farming.
• [24:48] How to use Dale’s 8x8 approach to build your referral base with your sphere of influence.
• [28:57] Why you do not need a huge list to begin geo farming.
• [32:12] Mail is back in.
• [35:15] Dale’s Story -- Success at too high a price?

 

Resources & Links mentioned in this episode

Dale Schaecterle’s website

Realtyexecutivescs.com

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Helping agents find success in Real Estate is what I love to do! In today’s episode, I’ll uncover the biggest mistakes that I see agents making and talk with you about how to avoid them. We’ll talk about a valuable lesson you can learn about quantity vs quality, and we’ll discuss the benefits of avoiding the comparison trap, putting relationships first, having a clear and consistent plan, believing you are a listing agent, and valuing your time. Listen in and avoid the biggest mistakes that Real Estate agents make!

Don’t be defeated by comparing yourself to other agents

This week I looked at the Facebook page of another agent in my area. And it almost got me distracted from my plan. In today’s episode, I’ll tell you the true story and talk about the importance of sticking with a clear and consistent plan and how success in Real Estate means not being distracted by what others are doing. Join me on my journey and avoid the sense of defeat that comes when we compare ourselves to others.

First things first: building relationships

Too many agents try to do the flashy things first - a slick business card, the best website, brand, and logo. It’s way too easy to get caught up in doing all these things and not doing what really matters, which is building relationships. When you are starting out or trying to get unstuck, building relationships is the first and most important thing you need to do. Listen to today’s episode to hear about connecting with potential clients and also with your “top 25” referral base. Then, pick up the phone and get started!

Have a clear plan and stay consistent

Success in Real Estate is based on having a clear plan and staying consistent with it. Everything else revolves around that. On this episode, I’ll talk about the clear plan and some resources that are available to help you with that. Listen in, then get started on establishing your plan. Roundbox coaching is available if you need assistance. And definitely join the Onion Juice Facebook group for lots of great support and encouragement along the way!

Believe that you are a listing agent

New agents have a tendency to believe that they are “just a buyers’ agent” and that being a listing agent is something that will come later. We think that we need our marketing plan and all our bells and whistles together before we can try being a listing agent. Well, that’s stinkin’ thinkin’. On this episode, I’ll explain why you need to change your mindset and believe that you are a listing agent, and how a focus on listings can lead to success in Real Estate.

Outline of this great episode

• [2:18] A lesson from pottery about quality and quantity.
• [7:23] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro.
• [8:51] Don’t be defeated by comparing yourself with other agents.
• [13:10] First things first: building relationships.
• [14:06] Attending networking events -- Get your “top 25.”
• [15:42] Have a clear plan and stay consistent.
• [18:20] Believe that you are a listing agent.
• [22:37] Time is the new rich.
• [25:48] Stay focused.

Resources & Links mentioned in this episode

Our sponsors:

www.KnightBarry.com

www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

Book: The 4-hour work week

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes