MarTech Podcast ™ // Marketing + Technology = Business Growth

AI Agents for marketing automation

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AI agents are replacing marketing assistants with autonomous decision-making systems. Nicholas Holland, Head of AI at HubSpot, explains how marketers can transition from AI-assisted work to fully autonomous campaign management. He covers the four-step implementation framework: organizing company data, deploying AI assistants, training specialized agents, and adopting AI-native software platforms.

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MarTech Podcast ™ // Marketing + Technology = Business GrowthBy I Hear Everything
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