HIGHLIGHTS

• AI potential to determine lookalike buyers is a powerful application
• Pattern recognition for buying triggers
• Sales tip: Focus on the deals you can actually close

QUOTES

Brent: "Data analytics or AI that can help you get to your ideal buyer quicker and recognize that pattern, and there are more and more companies, I think, as you know, that are using AI to think about lookalike buyers."

Brent: "Zoom, I've helped a couple of clients recently buy different packages from them. They're getting better and better at firmographics and buying triggers. So they can tell you different, kind of by industry, what the different purchases... different platforms that people are buying."

Learn more about Brent and connect with him in the link below:

• LinkedIn: https://www.linkedin.com/in/bkeltner/
• Website: http://winalytics.com/

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