In this episode of the AI-Driven Marketer, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a "B-minus" designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly with tools like mid-journey, can drastically enhance a marketer's ability to quickly conceive high-quality design concepts, as he walks us through the creation of a logo project for Keys Chiropractic. Discover Dan's insights on the synergy of AI with existing design savvy and how this combination can elevate the creative process for marketers everywhere. Tune in to unlock the potential of AI in your branding and design efforts.

Timestamps:

00:00 AI helps improve design skills, aiding speed.

03:35 Logo influenced by pine tree and badges.

06:44 Turning raster images into vector graphics in Illustrator.

10:16 Master design skills for faster, better results.

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Andre Yee, the founder of Tiga AI and former CEO of Triblio, to talk about the transformative power of AI in sales and marketing. Andre offers his seasoned perspective on the potential of AI to redefine prospecting through signal discovery, its influence on job automation, and the future of work culture in the rapidly evolving digital landscape. They also tackle the specifics of how Yee's company utilizes AI to parse data from various channels and set the stage for generative AI's significant impact on entrepreneurial success. For insights on upscaling your sales and marketing skills in an AI-centric world and predictions on how AI could usher in the era of the solopreneur unicorn, make sure to tune into this thought-provoking conversation.

Timestamps:

05:41 Marketers must differentiate demand creation, demand capture.

08:16 Spot on: demand capture is key for companies.

11:56 Generative AI extracts signals from unstructured data.

15:18 AI sales assistant autonomously performs signal-based prospecting.

18:04 Commercial beta testing for generative AI in sales.

20:35 LinkedIn post distinguishes prompting and prompt engineering.

24:52 New jobs will require engineering and AI.

29:02 Anticipating disruption from SAS in podcast industry.

33:47 Cheap capital can lead to market inefficiency.

35:07 Marketing evolving to focus on demand creation.

40:15 Evangelize the problem: addressing overpromised intent data.

43:06 Authenticity and self-awareness key in marketing.

47:22 Direct advice for marketers in changing climate.

50:02 Efficiency in engineering process for marketing operations.

52:20 AI and marketing focus on content creation.

54:33 Moving work up the value stack with AI.

57:37 Thanks for joining the podcast conversation, Andre.

In this episode of the AI-Driven Marketer, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing and hints at writing a guiding book in public to aid fellow marketers. Tune in to this episode for an authentic glimpse into embracing the AI transformation and joining Dan on this cutting-edge journey.

Timestamps:

00:00 Frustration led to creating AI marketer guide.

04:00 Hidden Figures movie sets the tone.

08:47 Helping craft custom GPTs, AI, podcast marketing.

10:29 Excited to hone skills and publish book.

In this episode of the AI-Driven Marketer, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company founders, and the evolution of marketers' roles in the age of automation. From the impact of DALL E on image editing to the nuances of voice-modelling AI, Dan and Marc provide a roadmap for integrating AI into business processes seamlessly. With insights on the "Eliminate, Automate, Delegate" principles, and discussion of custom GPTs for content creation, this episode offers a wealth of knowledge for entrepreneurs and marketers ready to harness AI's potential. Tune in to demystify AI's transformative power and discover how to stay ahead in the ever-changing skies of digital marketing.

Timestamps:

00:00 AI news show may change its name.

05:50 Content marketing agency owner discusses writing vs. video.

07:35 Learning about AI through fast trial and error.

10:11 Use AI to automate repetitive tasks for efficiency.

12:42 Using LinkedIn data for my own content.

17:13 AI can streamline creating a lot of content.

22:04 Blog posts for SEO are essential tasks.

25:42 Founders often act intuitively without realizing it.

28:59 Creative scenarios for future, automated by AI.

31:34 "Seeked marketing automation process, found guru executive."

33:36 Analyze, optimize, standardize, mechanize for work improvement.

38:08 Automatically enhance voices and match lip movements.

39:31 AI voice lacks human-like pauses and inflections.

45:19 Marketing work often involves discussing AI applications.

48:04 Workers need to adapt to AI technology.

49:49 Book identifies 3 distinct personas within individuals.

In this episode of the AI-Driven Marketer, Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates. 

Timestamps:

00:00 AI perceptions as technology project with concerns. Analogies: Internet, remote work, technology dependence.

05:26 Leaders consider ownership and impact across departments.

08:44 Organizations exploring AI for managing knowledge.

11:52 Executives use KPIs to leverage AI experimentation.

15:59 Marketing leader's need to collaborate for success.

17:13 Discussion on hiring AI technologist and implications.

21:10 AI replacing roles without hands-on experience.

26:44 Differentiating intelligent automation from human-like AI.

29:04 Maximizing potential and responsibility in leadership moments.

30:55 Leveraging data is key for strategic choices.

34:05 Lead marketing efforts, involve others for success.

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Josh Nielsen, the entrepreneurial mind behind Zencastr, to dive deep into the revolution of content marketing strategies and the transformative role of AI in podcast production. They dissect the challenges and successes of repurposing long-form content across various platforms, explore groundbreaking tools that simplify podcasting from a daunting two-week setup to a brisk 90-minute creation process, and discuss Zencastr’s inception and its response to the podcasting industry’s resurgence. This episode is a treasure trove of insights for marketers eager to employ AI in enhancing audio quality, transcription accuracy, and overall content efficiency. Tune in to unravel how podcasting can evolve from a desire into a streamlined, accessible reality.

Timestamps:

00:00 Zencastr born from failed music collaboration platform.

04:32 Coding project started in 2014, faced challenges.

06:50 Zencast began in niche market, then boomed.

10:46 Experienced team member emphasizes importance of data.

15:22 Podcasting evolving, aims for simplicity and accessibility.

17:25 Focusing on tech to stay competitive and grow.

20:43 Create and share content efficiently with AI.

22:45 Producers set up, writers listen and edit.

28:28 Create multiple podcast episodes to engage customers.

32:15 Expanding podcast content, seeking to overcome barriers.

36:08 Valuable tool for interviewing with thoughtful questions.

37:07 AI potential in content creation and follow-ups.

42:03 Building relationships through meaningful conversations leads to success.

44:50 Friend made 10-hour sound machine, went viral.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Marc Angelos about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting personal with AI-powered marketing. This episode is just stuffed with goodness for anyone ready to geek out on AI and make their marketing smarter. Grab your headphones and let's jump in!

Timestamps:

00:00 AI's impact on marketing discussed with expert.

08:44 Maximize marketing success by rethinking daily efforts.

14:40 Setting goals and documenting the journey's importance.

18:07 Sam Altman discusses the future of AI.

22:16 Prepare for future AI by collecting relevant data.

27:26 Rumors of Apple and Google discussing Gemini.

31:29 AI needs visionary leaders to succeed.

38:02 5G and AI will drive future marketing.

46:22 Sales discipline and networking crucial for success.

48:20 Effective selling and marketing is relationship building.

55:48 Teach AI to take baby steps for success.

59:29 Providing AI with context and templates for guidance.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking on their AI journey. Listen to this episode if you want to learn more about how to put AI to work for yourself.

Resources Mentioned:

• Zapier: https://zapier.com
• Trello: https://trello.com
• Perplexity AI: https://www.perplexity.ai/
• Jessica Malnik's newsletter: https://newsletter.theremoteworktribe.com/

Timestamps:

00:00 AI as a 24/7 intern in marketing.

06:05 AI vs. human expertise in content creation.

08:32 AI can generate content for niche markets.

11:03 For core niches, use subject matter experts.

16:43 ChatGPT simplifies research process, summarizes top articles.

17:24 AI reads and interprets intent based on keywords.

20:59 AI supports admin tasks, aids research and notifications.

25:53 AI, multistep processes, collaboration, industry, overestimation

27:11 Custom GPT drastically cuts down processing time.

33:08 Consider adopting AI, start experimenting, automate tasks.

36:44 Advancement and growth are essential for success.

38:17 Best to find me on LinkedIn. Also Twitter and newsletter.

In this episode of the AI-Driven Marketer, where AI meets marketing mastery. I'm your host Dan Sanchez, and today, we're joined by Marc Angelos, a seasoned expert in finance, marketing, and technology.

In this episode, we look to the past to bring clarity to the future of AI. We talk about the early financial markets, crypto, the Dotcom bust, and the social media revolution to get insights into the next few years.

We'll explore the convergence of sales and marketing, the evolving role of marketers, and the importance of upskilling in AI. Tune in for actionable insights on how to navigate the AI-driven disruptions in marketing, maintain authenticity, and leverage AI for better relationships and efficiency.

Timestamps:

00:00 Studying past markets reveals insights into crypto.

05:46 AI extends burn rate, making startups sustainable.

07:16 Market crash will lead to company acquisitions.

10:53 Continued innovation in marketing, with focus on AI.

15:38 Pat Flynn was a self-proclaimed crash test dummy.

16:34 30 30 30 plan for thought leadership

19:49 AI automations agency facilitates small business consultancy.

23:42 Decline in authenticity raises value of trust.

27:15 Smell detector, CEO Dick Fuld, Lehman Brothers.

30:33 Tech companies shifting roles to integrate AI.

32:32 Future marketers need technology skills and strategy.

38:05 How can AI build better customer relationships?

41:48 Uncertain future, acceleration, small players leading innovation.

43:18 In AI world, live content is crucial.

47:14 Future podcast episode on AI sources and marketing.

In this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer.

Resources Mentioned:

• Life Focus: https://fullfocusstore.com/pages/lifefocus/
• Close Strong: https://closestrong.com 

Timestamps:

00:00 AI marketer journey with first custom GPT.

03:28 Life coach became a useful copilot tool.

07:13 Get a GPT copilot for professional input.