We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.

• AI scheduling reduces travel time and increases daily lessons
• Local marketing at scale through AI-powered research and print assets
• Measuring lift via brand queries, CTR, utilization, and 10th-grade share
• Nine test markets to validate and replicate winning tactics
• Recruiting treated as marketing, led by clear personas
• Retired educators deliver better training and higher lesson counts
• Partnerships with online course leaders instead of head-to-head SEO
• Focus on physical-service moat and first-principles metrics
• Practical AI use: small daily wins over big-bang changes

Guest Contact Information: 

Website: coastlineacademy.com
LinkedIn: linkedin.com/in/renaud-delaquis

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Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

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