AI for customer targeting is much more precise than the old way of advertising on TV commercials during a football game. Chad Burmeister’s guest today is Sean Harper, the co-founder of Kin Insurance – an easy and affordable home insurance policy personalized for you. Sean discusses with Chad how he uses AI in marketing to figure out who the good customers are. They also use AI in underwriting to figure out what the right price is for each home given its risk characteristics. Listen to this episode and discover how AI can make customer targeting and direct response so much easier for you. Dive in!

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