In this episode of The AI for Sales Podcast, Chad is joined by Steve Marcinuk, the General Manager of Intelligent Relations, an AI-powered PR platform. With a background in entrepreneurship and a passion for PR, Steve has built a platform that leverages AI to help companies reach the right journalists and get their stories heard.

Steve discusses how AI is transforming the PR industry. Intelligent Relations uses AI to analyze data and generate personalized pitches for journalists, helping companies get their stories in front of the right audience. By leveraging AI, PR professionals can streamline their workflow, improve targeting, and achieve better results. The future of AI in PR will involve further advancements in technology and integration into existing workflows, leading to more seamless experiences and improved outcomes.

KEY TAKEAWAYS

• Intelligent Relations uses AI to analyze data and generate personalized pitches for journalists.
• AI can help PR professionals streamline their workflow and improve targeting.
• The future of AI in PR will involve advancements in technology and integration into existing workflows.

QUOTES

• "In PR, we have to figure out what journalists care about. PR is the way to spread the message, reach more people, amplify your reach." - Steve Marcinuk
• "AI will continue to improve, and it will be better integrated into workflows, creating a more seamless experience." - Steve Marcinuk

Learn more about Steve and connect with him in the links below:

LinkedIn: https://www.linkedin.com/in/stephenmarcinuk/

Website: https://intelligentrelations.com/

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LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

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