Join host Mishka Katkoff on the Deconstructor of Fun podcast as he talks with Solsten founders Joe Schaeppi and Bastian Bergmann. They discuss the latest gaming industry trends, the importance of change management, and the critical role of audience resonance. Learn how AI enhances studio efficiency, the value of a measured approach, and how Solsten uses psychological data to improve user experiences, along with insights from unique data sets.

00:00 Introduction

01:08 Market Overview and Challenges

06:44 Attention and Engagement in Gaming

12:29 Marketing and Brand Positioning

32:05 The Role of IP in Gaming

39:39 Fail Fast Mythology

44:36 Web3 Gaming Revolution

46:19 Marketing and Game Development Synergy

49:41 The Lean Startup Method in Gaming

57:52 AI and Efficiency in Game Development

01:20:30 New Revenue Models in Gaming

01:23:53 Conclusion and Final Thoughts