Marketing costs are exploding - and most founders don’t realise why.

In this episode, I break down the uncomfortable truth behind rising ad costs, the death of faceless corporate marketing, and why personal brands are becoming the only defensible edge going into 2026.

You’ll learn:

• Why my own ad spend 3.5x’d, and why others are seeing 10x
 • How AI is flooding the internet with synthetic content
 • Why “more volume” is no longer a winning strategy
 • The shift from production to provenance in modern marketing
• Why founder-led brands, human story, and high-friction channels are about to dominate
• The single mistake that will make your marketing costs skyrocket next year
• And the playbook every business needs to build a brand people can actually trust

If you rely on ads, content, or online visibility to grow your business, this is non-negotiable listening.

The landscape is changing fast... here’s how to stay ahead of it.