This New Way

AI Lets Every Team Create Marketing-Ready Videos Instantly with Emily Kensley


Listen Later

Content marketer and video lead Emily Kensley (Fellow) walks through a near-zero-friction workflow for creating polished product videos fast. She records clean, auto-animated screen demos with Screen Studio, fixes (or replaces) audio with Podcastle (Magic Dust + AI voices), and drafts scripts by riffing into a Fellow meeting then refining the transcript in ChatGPT. The result: 11-minute, brand-consistent tutorials produced in hours instead of days—repeatable by any team (marketing, CS, product, sales).Timestamps01:19 — Daily use of AI; from occasional to constant over last 6 months01:53 — What you’ll learn: a minimal-human, video-centric content workflow03:41 — Tool #1 intro: Screen Studio for screen recordings05:27 — Live capture of an AI meeting recap demo (click-through highlights, actions, decisions)06:23 — Raw → instant output: auto-smoothing cursor paths & smart zooms (no manual keyframes)07:23 — Host example: using Screen Studio for a Zapier + Fellow automation video07:44 — “Done is better than perfect”: quick crop fixes, branded backgrounds, cursor presets08:24 — Team presets = consistent brand across departments09:44 — Tool #2 intro & story: Podcastle rescues a day of bad mic audio10:59 — Podcastle audio editor: noise reduction, levelling, silence removal12:10 — Magic Dust AI demo: echoey room → studio-quality voice13:38 — AI Voices in Podcastle: when to clone vs. pick a preset (e.g., “Abigail”)16:12 — Long-form scripts → generated narration in minutes; edit/regenerate on typos17:54 — Brand consistency: shared voice so any team can ship VO18:29 — Putting it together: Screen Studio video + Podcastle narration19:24 — Finished example: Fellow YouTube settings walkthrough (11-minute tutorial)21:06 — Syncing visuals to VO: record screen while listening to the generated narration22:59 — Script creation workflow: Fellow call → transcript → ChatGPT → clean script23:34 — Full recap of the end-to-end pipeline25:01 — Repurposing: scripts → blogs, help center, CS clips; scale breadth of tutorials26:28 — Looking ahead: excitement about fast-evolving AI agentsTools & Technologies Mentioned (with quick notes)Screen Studio — Smart screen recorder that auto-smooths mouse movement, adds tasteful zoom/pan animations, and supports brand presets for consistent output.Podcastle — Audio suite used here to edit audio clipsMagic Dust AI: one-click studio-quality enhancement (denoise, de-reverb, leveling).AI Voices & Voice Cloning: generate narration from text; keep brand-consistent VO.Fellow — AI Meeting assistant used to host a solo “idea dump,” generate transcripts, AI recaps, chapters, and action items; doubles as the seed for scripts.ChatGPT — Refines raw Fellow transcript into a clean, concise voiceover script.YouTube — Publishing destination for finished tutorials.Zapier — Example in host’s Screen Studio demo (automation with Fellow).Google Meet / Zoom — Where the solo Fellow “recording” session can happen.Adobe (Premiere/After Effects) — Old manual workflow stand-ins (contrast to auto animations).Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

...more
View all episodesView all episodes
Download on the App Store

This New WayBy Fellow.ai

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

38 ratings


More shows like This New Way

View all
The James Altucher Show by James Altucher

The James Altucher Show

2,505 Listeners

The Knowledge Project by Shane Parrish

The Knowledge Project

2,669 Listeners

Coaching for Leaders by Dave Stachowiak

Coaching for Leaders

1,456 Listeners

The Learning Leader Show With Ryan Hawk by Ryan Hawk

The Learning Leader Show With Ryan Hawk

1,295 Listeners

Beyond the To-Do List - Productivity for Work and Life by Erik Fisher

Beyond the To-Do List - Productivity for Work and Life

840 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

169 Listeners

How to Be Awesome at Your Job by How to be Awesome at Your Job

How to Be Awesome at Your Job

1,036 Listeners

Radical Candor: Communication at Work by Kim Scott, Jason Rosoff & Amy Sandler

Radical Candor: Communication at Work

697 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,985 Listeners

Creative Confidence Podcast by IDEO U

Creative Confidence Podcast

128 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,204 Listeners

Wisdom From The Top with Guy Raz by Guy Raz | Luminary

Wisdom From The Top with Guy Raz

467 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,126 Listeners

Deep Questions with Cal Newport by Cal Newport

Deep Questions with Cal Newport

1,306 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

666 Listeners