This New Way

AI Lets Every Team Create Marketing-Ready Videos Instantly with Emily Kensley


Listen Later

Content marketer and video lead Emily Kensley (Fellow) walks through a near-zero-friction workflow for creating polished product videos fast. She records clean, auto-animated screen demos with Screen Studio, fixes (or replaces) audio with Podcastle (Magic Dust + AI voices), and drafts scripts by riffing into a Fellow meeting then refining the transcript in ChatGPT. The result: 11-minute, brand-consistent tutorials produced in hours instead of days—repeatable by any team (marketing, CS, product, sales).Timestamps01:19 — Daily use of AI; from occasional to constant over last 6 months01:53 — What you’ll learn: a minimal-human, video-centric content workflow03:41 — Tool #1 intro: Screen Studio for screen recordings05:27 — Live capture of an AI meeting recap demo (click-through highlights, actions, decisions)06:23 — Raw → instant output: auto-smoothing cursor paths & smart zooms (no manual keyframes)07:23 — Host example: using Screen Studio for a Zapier + Fellow automation video07:44 — “Done is better than perfect”: quick crop fixes, branded backgrounds, cursor presets08:24 — Team presets = consistent brand across departments09:44 — Tool #2 intro & story: Podcastle rescues a day of bad mic audio10:59 — Podcastle audio editor: noise reduction, levelling, silence removal12:10 — Magic Dust AI demo: echoey room → studio-quality voice13:38 — AI Voices in Podcastle: when to clone vs. pick a preset (e.g., “Abigail”)16:12 — Long-form scripts → generated narration in minutes; edit/regenerate on typos17:54 — Brand consistency: shared voice so any team can ship VO18:29 — Putting it together: Screen Studio video + Podcastle narration19:24 — Finished example: Fellow YouTube settings walkthrough (11-minute tutorial)21:06 — Syncing visuals to VO: record screen while listening to the generated narration22:59 — Script creation workflow: Fellow call → transcript → ChatGPT → clean script23:34 — Full recap of the end-to-end pipeline25:01 — Repurposing: scripts → blogs, help center, CS clips; scale breadth of tutorials26:28 — Looking ahead: excitement about fast-evolving AI agentsTools & Technologies Mentioned (with quick notes)Screen Studio — Smart screen recorder that auto-smooths mouse movement, adds tasteful zoom/pan animations, and supports brand presets for consistent output.Podcastle — Audio suite used here to edit audio clipsMagic Dust AI: one-click studio-quality enhancement (denoise, de-reverb, leveling).AI Voices & Voice Cloning: generate narration from text; keep brand-consistent VO.Fellow — AI Meeting assistant used to host a solo “idea dump,” generate transcripts, AI recaps, chapters, and action items; doubles as the seed for scripts.ChatGPT — Refines raw Fellow transcript into a clean, concise voiceover script.YouTube — Publishing destination for finished tutorials.Zapier — Example in host’s Screen Studio demo (automation with Fellow).Google Meet / Zoom — Where the solo Fellow “recording” session can happen.Adobe (Premiere/After Effects) — Old manual workflow stand-ins (contrast to auto animations).Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

...more
View all episodesView all episodes
Download on the App Store

This New WayBy Fellow.ai

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

38 ratings


More shows like This New Way

View all
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

537 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners

The Knowledge Project by Shane Parrish

The Knowledge Project

2,690 Listeners

Coaching for Leaders by Dave Stachowiak

Coaching for Leaders

1,462 Listeners

The a16z Show by Andreessen Horowitz

The a16z Show

1,089 Listeners

Founders by David Senra

Founders

2,170 Listeners

Kwik Brain with Jim Kwik by Jim Kwik, Your Brain Coach, Founder www.KwikLearning.com

Kwik Brain with Jim Kwik

4,837 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,990 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

226 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,166 Listeners

The Peter Attia Drive by Peter Attia, MD

The Peter Attia Drive

8,557 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,927 Listeners

The Memo by Howard Marks by Oaktree Capital Management

The Memo by Howard Marks

449 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

676 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

168 Listeners