In the Pit with Cody Schneider | Marketing | Growth | Startups

ai seo crash course: pick one keyword and build brand mentions


Listen Later

This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism) to map the real discovery journey happening inside AI search—what users actually prompt from problem‑aware to buyer‑ready—and how to influence results across models (GPT, O3, Claude, Perplexity). You’ll learn how to surface the right phrases (not just keywords), make your pages AI‑readable, and win off‑page placements on the listicles and directories LLMs love to cite.

What you’ll learn

  • The 4 levels of AI search (no‑search → deep research) and how strategy changes at each.
  • Prompt‑level intent mapping: info, comparison, executive/delegation, problem‑solving.
  • How to spot AI‑generated queries in Google Search Console and build your tracking sheet.
  • On‑page for LLMs: crawlability, structured content/markdown, alt text, and avoiding blockers (robots.txt, Next.js assets).
  • Off‑page that moves rankings: listicle outreach, affiliate offers, directories (G2, Product Hunt), and Reddit/“parasite” opportunities.
  • Why AI traffic is often more buyer‑ready—and how to target bottom‑of‑funnel prompts (e.g., “X vs Y,” “best X for Y,” pricing specifics).

Chapters
0:00 Cold Open — What You’ll Learn
1:22 Sponsor: TalentFiber
2:25 Meet Ilias & Why AI SEO Now
3:02 Who Benefits Beyond SaaS?
4:58 Research vs. E‑com Use Cases
6:20 Comparison‑Style Prompts IRL
8:59 Brands Doing It Well (Examples)
10:46 Why AI Traffic Is Buyer‑Ready
13:42 Benchmarking AI Search Visibility
16:38 Frameworks for AI Keyword Research
20:58 On‑Page for LLMs (Crawlability)
23:30 Finding AI Queries in Search Console
27:30 Regex + Long‑Query Filters
28:25 The 4 Levels of AI Search
32:17 Bottom‑of‑Funnel Prompts That Convert
34:06 Off‑Page: Listicles, Affiliates, Outreach
37:00 Reddit/Parasite SEO & Page One Sources
38:59 Mapping Sources w/ LinkDR
41:02 Pricing Pages & AI Page Inspector
44:34 Directories, Reviews & Digital PR
47:41 Should You Create AI‑Optimized Resource Pages?
48:38 Wrap‑Up & Where to Find Ilias

Guest
Ilias Ismanalijev
X: https://x.com/illyism
LinkedIn: https://www.linkedin.com/in/illyism
Site: https://il.ly/

Host
Cody Schneider
X: https://twitter.com/codyschneiderxx
LinkedIn: https://www.linkedin.com/in/codyxschneider
Instagram: https://www.instagram.com/codyschneiderx
YouTube: https://www.youtube.com/@codyschneiderx

Sponsor
This episode is brought to you by TalentFiber — hiring top offshore software engineers as an extension of your team (technical interviews, compliance, replacements, fast turnarounds). Learn more at talentfiber.com

...more
View all episodesView all episodes
Download on the App Store

In the Pit with Cody Schneider | Marketing | Growth | StartupsBy Cody Schneider

  • 5
  • 5
  • 5
  • 5
  • 5

5

17 ratings


More shows like In the Pit with Cody Schneider | Marketing | Growth | Startups

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,278 Listeners

Startups For the Rest of Us by Rob Walling

Startups For the Rest of Us

694 Listeners

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

184 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,260 Listeners

Founders by David Senra

Founders

1,947 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,371 Listeners

How to Take Over the World by Ben Wilson | QCODE

How to Take Over the World

794 Listeners

My First Million by Hubspot Media

My First Million

2,633 Listeners

Creator Science by Jay Clouse

Creator Science

457 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

199 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

172 Listeners

The Ben & Marc Show by Marc Andreessen, Ben Horowitz

The Ben & Marc Show

125 Listeners

Moneywise by Hampton

Moneywise

645 Listeners

Never Enough by Andrew Wilkinson

Never Enough

54 Listeners