Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts visitors and converts them into customers. It's a creative process with time and budget constraints.

"It's a balancing act," he stated. "On the one hand, you need efficiency. On the other, creativity requires time and space to flourish."

A former ballet dancer, Matthew first appeared on the podcast in 2021. In this episode, he shares his firm's content-creation strategy, client needs, and, yes, the impact of AI.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/ai-wont-replace-creativity-says-studio-founder

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts


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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

This is take 1 from Derek at Voice Jungle.