Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts visitors and converts them into customers. It's a creative process with time and budget constraints.

"It's a balancing act," he stated. "On the one hand, you need efficiency. On the other, creativity requires time and space to flourish."

A former ballet dancer, Matthew first appeared on the podcast in 2021. In this episode, he shares his firm's content-creation strategy, client needs, and, yes, the impact of AI.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/ai-wont-replace-creativity-says-studio-founder

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts


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