Episode Summary:

Everyone's talking about AI like it's some kind of CX fairy godmother—"Bibbidi-bobbidi-boo! Your NPS just went up 50 points!"

Spoiler alert: it doesn't work like that.

In this episode, Colin and Ryan are joined by Frederic Durand, CEO of Diabolocom, and Collin D. Ehret, Senior Enterprise Sales Director (yes, another Collin… brace yourself), for a no-fluff, practical, and slightly irreverent discussion about what it really takes to implement AI in your customer experience.

Diabolocom

Website: https://www.diabolocom.com/

LinkedIn: https://www.linkedin.com/company/diabolocom/

Frederic Durand

LinkedIn: https://www.linkedin.com/in/fpdurand/

Collin D. Ehret

LinkedIn: https://www.linkedin.com/in/collinehret/

This is a must-listen if you're wondering:

• Why most AI deployments stall before takeoff

• How to avoid drowning in customer data

• Why your silos are killing your CX

• And how AI can actually make your human interactions better

You'll hear real-world examples, hard-earned insights, and maybe even a laugh or two (two Colins on one podcast—what could go wrong?).

🔥 Best Quote from the Episode:

"AI isn't a magic wand. If your process is a mess, AI will just make it a faster, more expensive mess." — Frederic Durand, Diabolocom

🎯 Key Takeaways:

• Start small, think big: The best AI implementations begin with narrow, clearly defined use cases—not a 3-year transformation plan with 47 KPIs.

• Data is your foundation: If your data isn't clean, your AI won't be either. Garbage in = garbage out, just faster and more confidently wrong.

• Break the silos: AI can't fix your customer experience if Marketing, IT, and Customer Service are all playing in separate sandboxes.

• Empathy still wins: When AI takes care of the boring stuff, your humans can focus on being... well, human. And that's what customers remember.

• Vendors should act like partners: Don't buy tools. Build relationships with people who've seen the battlefield—and won.

About the Hosts:

Colin Shaw is a LinkedIn 'Top Voice' with a massive 284,000 followers and 86,000 subscribers to his 'Why Customers Buy' newsletter. Shaw is named one of the world's 'Top 150 Business Influencers' by LinkedIn. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast 'The Intuitive Customer'—with over 600,000 downloads—and author of eight best-sellers on customer experience, Shaw is a sought-after keynote speaker. Follow Colin on LinkedIn.

Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book launch in June 2025 called "The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things" Harvard Business Press Follow Ryan on LinkedIn.

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