What do you think of when you hear the term “personal brand?” Maybe you think of a famous celebrity or a social media influencer. But we all have a personal brand, and it boils down to reputation. What do people think of when they think of you? AJ Vaden is the CEO and Co-Founder of Brand Builders Group and one of the world’s leading experts in personal brand strategy. Over the last 15 years she has helped create, launch and grow several multi-million dollar businesses from start up to 7 and 8 figures in annual revenue. AJ is the Co-Host of The Influential Personal Brand Podcast and was recently named as one of the top 5 personal branding speakers. On this episode, she shares why you need a personal brand, how to build it, and the common mistakes to avoid.

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