Trust is the currency of success today and a significant way to build trust is through intentionally developing a personal brand. Why? Because people follow people and the more they know, like and trust you, the more likely they are to do business with you. This isn't just about being an instagram influencer, it extends beyond and is applicable for all types of business, companies, executives, entrepreneurs and even more.

Welcome to Jon Gordon's Positive University Podcast. Today Jon is joined by AJ Vaden, CEO of Brand Builders Group, a personal brand strategy firm. AJ is going to unpack the power of a personal brand, why it matters, and several things you can do right away to increase your influence. AJ also shares key findings from research that will blow you away on just how significant a personal brand is for the future. And she even gives a link where you can download that research but you have to listen all the way through to get it. It's phenomenal.

If you enjoy this, be sure to share it with others and encourage them to listen as well.

Post your greatest takeaways on social and tag Jon and AJ so they can engage.

Our featured resource today is… books! Not just books in general but Jon Gordon's bestselling books. Jump over to jongordon.com/books to see a complete list. From The Energy Bus, The Power of Positive Leadership, The Power of a Positive Team, Stay Positive and more… Jon's books make great resources for you or gifts for others to help overcome challenges and create positive results.