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HoldCo Bros are back. In this episode, Nik and I break down how Alex Hormozi pulled off the biggest nonfiction book launch of all time and made $105 million in one day. We walk through his full story from sleeping on the floor of his gym to selling Gym Launch and launching Acquisition.com with Layla. We explain how the Customer Financed Acquisition model actually works, why his launch strategy is a blueprint anyone can use, and what every founder can learn from his failures, focus, and wild ability to compound over time.

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Enjoy!

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00:00 The Phenomenon of Alex Hormozi

10:01 The Early Life and Education of Alex Hormozi

20:05 The Turning Point: From Corporate to Entrepreneur

29:44 Building a Business: The Gym Launch Journey

39:46 Overcoming Adversity: Lessons from Setbacks

49:57 The Marketing Genius Behind Hormozi's Success

34:29 Building a Business Empire: Acquisition.com and Beyond

39:46 The Launch Strategy: $105 Million in One Day

47:04 Finding Your Passion: The Key to Success

54:14 Contemplation and Action: The Balance of Decision Making