If you needed to take time off from your business, could you do it easily and without your income being impacted? Running a business is a bit like investing...the more foundations you create early on, the more you get paid and with less effort. Warren Buffet is an excellent example of this. He’s considered the most successful investor of all time. At 94, his fortune has amassed to over $120 billion. What’s interesting is that a large portion of his wealth was accumulated after his 50th birthday. And $70 billion came after he qualified for Social Security benefits, in his mid-60s! His wealth has accumulated over time because of the foundations he built in his early years (he started investing at 10!). If you’re unable to have regular time away from your business without your income being impacted, it's not an expression problem, it's a FOUNDATION issue.

In today’s episode, we're discussing:

• The content and lead generation strategies I use to ensure consistent new leads flow into my business even when I'm offline
• What needs to be in place to ensure those new leads are being nurtured and you’re still building Authority even when offline
• Two critical mindset shifts I needed to make to stay committed to building solid foundations so my business could “love me back”

LINKS:

• Join the Constantly Converting by Design Waitlist here

BLOG POST OF THIS EPISODE:

• Read "How to take time off in your online business without sacrificing sales"

You pour your heart and soul into creating offers you wish you’d had when you first started out. You’ve missed coffee-dates with friends, had loved ones call you “crazy” for starting an online business and maybe even had a few blow ups with your partner over inconsistent income. You know your capacity for impact is next level but every time you go to ‘sell’ your offer, that old train starts to leave the station... “What if no one buys?” “What if they buy and hate it?” “What if people think I’m just another coach pushing them to buy something they don’t need?” It’s the train of thought that can quickly derail any launch. If that all sounds too familiar, this episode is for you. I want to make sure you're emotionally AND energetically on track to smash your next launch!

Here's what we'll cover:

• The unconventional practice I teach my clients that completely recalibrated my launch energetics
• A practice to calibrate to the right frequency regardless of whether you're using an evergreen or a launch model
• One brilliant piece of advice from my energy mentor that will change the way you see yourself forever

LINKS:

• Join the Constantly Converting by Design Waitlist here

BLOG POST OF THIS EPISODE:

• Read "3 energetic and emotional practices for successful launches in your online service business"

I know you know this…but a few years back, when the world shut down, we saw the service industry kinda blow up. All anyone needed to do was launch and people would pay just for the proximity. Fast forward a few years, a few more (read a LOT of) sellers in the market and a bit of a messy economy and buyers have become a heck of lot more discerning about what to invest in. This is a good thing. But it means it's more important now than ever to know how to cut through the noise and stand out from the crowd.

In this episode I cover:

• Why doing this in your copy, (and you probably are) will hurt conversions
• The 2-step process to create binge-worthy inclusions
• This “test” will change the way you approach inclusions forever

LINKS:

• Join the Constantly Converting by Design Waitlist here
• If you’re a coach or service provider scaling to multiple 6 figures and you’re ready to liberate yourself from the “shoulds” and norms of the online world to build a more sustainable, spacious, entirely YOU-shaped business, you’re in the right place. Find out more about NEON here
• Read the blog: How to use Human Design to find your ideal business model in the online service industry

BLOG POST OF THIS EPISODE:

• Read the episode blog 'How to refine your coaching offer inclusions to increase profitability and scalability here

CONNECT/WORK WITH JAZZE

• Connect with Jazze on Instagram
• Email Jazze

My client who is a NEON VIP just wrapped up a launch with over $120k in sales and a 300% increase from when she first launched this offer! To say we're thrilled for her is an understatement! It's tempting to assume that results like this come from ONE big strategy or from trying a whole different way of launching but that’s usually not the case. In my experience, it’s often the 1% shifts that create the most momentum. In fact, we’ve recently seen a ton of incredible results inside NEON and not all of them have been related to business strategy!

In this episode, I cover:

• The results we've seen inside NEON since bringing in an emotional wellbeing spaceholder 
• How gaining a deeper understanding of your human design profile makes creating, positioning and delivering your offers so much easier
• The 3 simple shifts we made with my client’s offer that created a 300% increase in her launch results (and over $120k in sales revenue)

BLOG POST OF THIS EPISODE

• 3 steps to a 300% increase in sales during the launch of a core offer

CONNECT/WORK WITH JAZZE

• Join here to watch my 7 Fig Freedom event replays
• Join the Constantly Converting By Design Waitlist here
• Connect with Jazze on Instagram
• Email Jazze

These days we're spoilt for choice with tons of free and paid online marketing platforms available. But it's not just a matter of jumping on the platform and hoping for the best! It's important to choose the right ones for your business and your unique personality from the outset so you don't waste time and effort using marketing and content strategies that aren't suited to you or your business.  And while any content and marketing strategy can work, not every content and marketing strategy can work for each platform. For example, YouTube prioritises depth and high-quality content, while Instagram focuses on stopping the scroll and capturing your attention. Pinterest is great for visual and aesthetic-focused content, but LinkedIn focuses on networking and showcasing your expertise. In this episode, we'll dive in and figure out which one/s are best for you and why.

Here's what I cover:

• Choosing the platforms and content strategies that work for your human design energy type and astrological birth chart.
• Why the one-size-fits-all approach or “this platform is hot right now” advice doesn't work and what to do instead to explode your growth
• Pros and cons of the most popular marketing platforms and how to discern what makes the MOST sense for you

TIME STAMPS:

• 00:00: Introduction and Recap of 7 Figure Freedom Event
• 03:10 The Importance of Choosing the Right Marketing Platforms
• 08:34 Instagram: Stopping the Scroll and Being Noticed
• 12:46 YouTube: Prioritizing Depth and High-Quality Content
• 16:54 Pinterest: Visual and Aesthetic-Focused Content
• 20:13 Aligning Personality and Tone of Voice with Marketing Platforms
• 23:00 Considering Human Design Profile When Choosing Platforms
• 25:21 Choosing the Right Platforms and Content Strategies
• 30:35 Using Instagram and Longevity Platforms
• 34:42 Expressing Yourself Authentically
• 45:01 Reflecting on Current Platforms and Content Strategies
• 48:18 Introducing NEON Consulting Experience

BLOG POST OF THIS EPISODE

• Instagram, Youtube, Podcast... Oh My! Discover which marketing platform is right for your online service business.

CONNECT/WORK WITH JAZZE:

• Join here to watch the 7 Figure Freedom Replays
• Join Constantly Converting By Design Waitlist here
• Follow Jazze on Instagram
• Email Jazze

There's a study out of Harvard that suggests a 5% increase in customer retention can lead to a 25% to 95% boost in a company’s profits over time. That's huge! And you'll find endless articles backing up the idea that an existing customer is much more likely to buy from you than someone they don't know. Other studies even suggest that acquiring a new customer can cost 5-25 times more than retaining an existing one! And yet… many online service providers have fairly average client retention at best. So what can we do about it? How exactly do we increase retention rates?

In this episode, I cover:

• 5 ways you can start improving your client retention rates today
• The ripple effect your messaging and offers are having on retention
• My exact script for a powerful client renewal conversation

LINKS:

• Want your Business to convert consistently & predictably? Join Constantly Converting By Design Waitlist here 
• Join here to watch the 7 Figure Freedom Replays
• Read 'How to use Human Design to find your ideal business model in the online service industry.' here
• Listen to Episode 190 -'Is niche-ing killing your sales'

CONNECT/WORK WITH JAZZE

• Connect with Jazze on Instagram
• Email Jazze

Choosing the right business model is so important, yet it can also feel a bit “sticky”. Does this offer make sense for my current business model? Is it scalable? What needs to shift in my business to make it even more scalable? There’s so many questions, it can be confusing and it's easy to second guess yourself. So let’s talk about it!

In this episode I cover:

• 3 common challenges for business models and how you can avoid them
• The difference between an aligned business model for “sacrals” and “non-sacrals” and why getting this right is critical for long-term wealth-building success
• What no one else will tell you about the practical application of a business model

LINKS:

• The 6 to multiple 6 Podcast Series, episode 2: The #1 question to ask yourself to discern whether your business can hold multiple 6 and 7 figure success hold
• How to use human design to find your ideal business model in the online service industry
• 2 proven ways to scale your online service business profitably

CONNECT/WORK WITH JAZZE

• Connect with Jazze on Instagram
• Email Jazze

Chatting with a dear friend this week, I realised that no matter how much success we achieve, we're all susceptible to feelings of self-doubt. She was questioning (read overthinking) a few things in her business, specifically what her point of difference is. I shared with her how much my own self-doubt had capped my potential and if I’m honest, almost ruined my business. This convo led to a powerful sacral response for me to open up more publicly about my experience in the hopes it may help others struggling with similar feelings of self doubt. I'm also sharing the tangible action I took to grow beyond my stories.

In this episode I cover:

• The “Not Self” conditioning that led to consistent self-doubt, filtering my words and people-pleasing.
• The traits that can limit our potential and affect the authenticity of our expression.
• The impact self-doubt, people-pleasing and fear-based inaction had on my business and the 3 action steps I took to turn it all around.

LINKS:

• Join here to watch the 7 Figure Freedom Replays
• Insight Timer Breathing Exercise

CONNECT/WORK WITH JAZZE

• Join Constantly Converting By Design here
• Follow Jazze on Instagram
• Email Jazze

Walking home the other day from my awesome new co-working space, a message dropped in that kinda took my breath away: “If you’re not consciously building a business you love, you’re unconsciously building a business you hate”. I know, right? Holy crap! But it feels OH SO true from my personal experience as an online business owner as well as from what I’ve observed in my clients and for the wildly successful entrepreneurs I’m connected with on a daily basis.

In this episode I cover:

• 5 ways you might be *unconsciously* creating a business you hate
• When self-awareness actually creates an unsustainable and unprofitable model 
• How being an overachiever is both an asset *and* a curse and where your results are actually coming from

LINKS:

• Join here to watch the 7 Figure Freedom Replays

Should I build a personal brand or a business brand? It’s a question that comes up often in my circles yet I haven’t spoken of it on the pod so I’m excited to share my (pretty bold) perspective with you in this episode! I rebranded from a business name to a personal brand after I hit 7 figures. I’d make that same decision again in a heartbeat and I share why in this episode - it may surprise you.

Here’s what else I cover:

• Benefits of both personal brands and business brands and how to choose the right one
• Billionaire branding: I go under the hood of some world class brands with real examples
• 7 things a personal brand MUST have to be successful 

LINKS:

• Want your Business to convert consistently & predictably? Join Constantly Converting By Design here 
• Purchase Visibly You for $37 here
• Find out more about NEON here