These days we're spoilt for choice with tons of free and paid online marketing platforms available. But it's not just a matter of jumping on the platform and hoping for the best! It's important to choose the right ones for your business and your unique personality from the outset so you don't waste time and effort using marketing and content strategies that aren't suited to you or your business.  And while any content and marketing strategy can work, not every content and marketing strategy can work for each platform. For example, YouTube prioritises depth and high-quality content, while Instagram focuses on stopping the scroll and capturing your attention. Pinterest is great for visual and aesthetic-focused content, but LinkedIn focuses on networking and showcasing your expertise. In this episode, we'll dive in and figure out which one/s are best for you and why.

Here's what I cover:

• Choosing the platforms and content strategies that work for your human design energy type and astrological birth chart.
• Why the one-size-fits-all approach or “this platform is hot right now” advice doesn't work and what to do instead to explode your growth
• Pros and cons of the most popular marketing platforms and how to discern what makes the MOST sense for you

TIME STAMPS:

• 00:00: Introduction and Recap of 7 Figure Freedom Event
• 03:10 The Importance of Choosing the Right Marketing Platforms
• 08:34 Instagram: Stopping the Scroll and Being Noticed
• 12:46 YouTube: Prioritizing Depth and High-Quality Content
• 16:54 Pinterest: Visual and Aesthetic-Focused Content
• 20:13 Aligning Personality and Tone of Voice with Marketing Platforms
• 23:00 Considering Human Design Profile When Choosing Platforms
• 25:21 Choosing the Right Platforms and Content Strategies
• 30:35 Using Instagram and Longevity Platforms
• 34:42 Expressing Yourself Authentically
• 45:01 Reflecting on Current Platforms and Content Strategies
• 48:18 Introducing NEON Consulting Experience

BLOG POST OF THIS EPISODE

• Instagram, Youtube, Podcast... Oh My! Discover which marketing platform is right for your online service business.

CONNECT/WORK WITH JAZZE:

• Join here to watch the 7 Figure Freedom Replays
• Join Constantly Converting By Design Waitlist here
• Follow Jazze on Instagram
• Email Jazze

There's a study out of Harvard that suggests a 5% increase in customer retention can lead to a 25% to 95% boost in a company’s profits over time. That's huge! And you'll find endless articles backing up the idea that an existing customer is much more likely to buy from you than someone they don't know. Other studies even suggest that acquiring a new customer can cost 5-25 times more than retaining an existing one! And yet… many online service providers have fairly average client retention at best. So what can we do about it? How exactly do we increase retention rates?

In this episode, I cover:

• 5 ways you can start improving your client retention rates today
• The ripple effect your messaging and offers are having on retention
• My exact script for a powerful client renewal conversation

LINKS:

• Want your Business to convert consistently & predictably? Join Constantly Converting By Design Waitlist here 
• Join here to watch the 7 Figure Freedom Replays
• Read 'How to use Human Design to find your ideal business model in the online service industry.' here
• Listen to Episode 190 -'Is niche-ing killing your sales'

CONNECT/WORK WITH JAZZE

• Connect with Jazze on Instagram
• Email Jazze

Choosing the right business model is so important, yet it can also feel a bit “sticky”. Does this offer make sense for my current business model? Is it scalable? What needs to shift in my business to make it even more scalable? There’s so many questions, it can be confusing and it's easy to second guess yourself. So let’s talk about it!

In this episode I cover:

• 3 common challenges for business models and how you can avoid them
• The difference between an aligned business model for “sacrals” and “non-sacrals” and why getting this right is critical for long-term wealth-building success
• What no one else will tell you about the practical application of a business model

LINKS:

• The 6 to multiple 6 Podcast Series, episode 2: The #1 question to ask yourself to discern whether your business can hold multiple 6 and 7 figure success hold
• How to use human design to find your ideal business model in the online service industry
• 2 proven ways to scale your online service business profitably

CONNECT/WORK WITH JAZZE

• Connect with Jazze on Instagram
• Email Jazze

Chatting with a dear friend this week, I realised that no matter how much success we achieve, we're all susceptible to feelings of self-doubt. She was questioning (read overthinking) a few things in her business, specifically what her point of difference is. I shared with her how much my own self-doubt had capped my potential and if I’m honest, almost ruined my business. This convo led to a powerful sacral response for me to open up more publicly about my experience in the hopes it may help others struggling with similar feelings of self doubt. I'm also sharing the tangible action I took to grow beyond my stories.

In this episode I cover:

• The “Not Self” conditioning that led to consistent self-doubt, filtering my words and people-pleasing.
• The traits that can limit our potential and affect the authenticity of our expression.
• The impact self-doubt, people-pleasing and fear-based inaction had on my business and the 3 action steps I took to turn it all around.

LINKS:

• Join here to watch the 7 Figure Freedom Replays
• Insight Timer Breathing Exercise

CONNECT/WORK WITH JAZZE

• Join Constantly Converting By Design here
• Follow Jazze on Instagram
• Email Jazze

Walking home the other day from my awesome new co-working space, a message dropped in that kinda took my breath away: “If you’re not consciously building a business you love, you’re unconsciously building a business you hate”. I know, right? Holy crap! But it feels OH SO true from my personal experience as an online business owner as well as from what I’ve observed in my clients and for the wildly successful entrepreneurs I’m connected with on a daily basis.

In this episode I cover:

• 5 ways you might be *unconsciously* creating a business you hate
• When self-awareness actually creates an unsustainable and unprofitable model 
• How being an overachiever is both an asset *and* a curse and where your results are actually coming from

LINKS:

• Join here to watch the 7 Figure Freedom Replays

Should I build a personal brand or a business brand? It’s a question that comes up often in my circles yet I haven’t spoken of it on the pod so I’m excited to share my (pretty bold) perspective with you in this episode! I rebranded from a business name to a personal brand after I hit 7 figures. I’d make that same decision again in a heartbeat and I share why in this episode - it may surprise you.

Here’s what else I cover:

• Benefits of both personal brands and business brands and how to choose the right one
• Billionaire branding: I go under the hood of some world class brands with real examples
• 7 things a personal brand MUST have to be successful 

LINKS:

• Want your Business to convert consistently & predictably? Join Constantly Converting By Design here 
• Purchase Visibly You for $37 here
• Find out more about NEON here

Show Notes: If you’re even *thinking* about scaling your business for more clients, a bigger team and an overflow of cash - this episode was made especially for YOU. As someone who scaled to 7 figures relatively quickly, only to end up feeling frustrated AF because I’d poured all my energy into something that wasn’t “loving me back”, I’ve got a LOT to share about creating something that is TRULY sustainable. Listen in as I explain how to ensure your scaling strategy is both deeply supportive and hugely profitable.

In this episode, I cover:

• 2 questions that’ll help you choose the best-fit scaling strategy for you
• How to pinpoint (and fix) what isn’t working in your existing scaling strategy
• Rebelling against the “shoulds”? Brilliant! Just try to avoid doing this…

What I love about these client conversations is not only celebrating their incredible wins (like Jess creating her first high-ticket offer and smashing a $50k launch!) but that we get to have open and real conversations about what goes on behind the scenes. It can be tempting to believe that others have something you don’t. That there’s some ‘secret strategy’ that you’re not privy to. But that’s a load of BS. We are ALL moving through something and it’s knowing how to move through it, as unsexy as this might seem, that is the most important.

In this episode, we cover:

• How Jess navigated the shame that came up when she first started understanding more about her human design and her nonlinear - but life changing - deconditioning process 
• The changes we made to the launch plan that helped Jess create $50k in extra revenue
• Why understanding your energy centres in human design can totally transform and align your daily experiences (and the success of your business)

JESSICA'S LINKS:

• Visit Jessica's website
• Follow her podcast (Alive and Thriving with Jessica Read) 
• Download her FREE video training series ('Discover 3 essential practices to win back your time and grow your business faster' )

Sadly, I see women walking away from “successful” businesses every single day because they’re feeling burnt out, frustrated and unfulfilled. But it doesn’t have to be this way. Really! As a Manifesting Generator, I’m here to support efficiency and in this episode I’m talking about the most efficient way to grow and scale your coaching business in 2024.

In this episode, we cover:

• Why really getting to know yourself (and your Not Self) is the best way to ensure your strategies will work for you now and overtime
• Critical things to keep in mind when scaling your coaching business and examples from my own clients and coaching lense
• How to design a more body-led business that supports you to scale your coaching or service based business in 2024 and beyond!

LINKS:

• Watch the Vanessa Lau video I mentioned in the episode (I built a 7-figure creator business and quit. Here's why.) 

 In 2020/21, the online industry saw a huge influx of coaches and service providers entering the market. We had more disposable income and a lot more time on our hands so we invested in ourselves. During that period, it was easier to get people’s attention and not that hard to make a lot of sales. Thing is, people got excited and launched new products and programs without having any real clarity on what they were actually going to coach on or deliver. So when the market shifted, it caught people off guard. In this episode, I talk about the impact of these shifts and the strategies I’ve used and helped my clients to create even more stable, sustainable and profitable businesses.

In this episode, I cover:

• One super important thing you need if you want a successful coaching business in 2024 (and insights directly from Sir Richard Branson himself around this)
• The two areas I ALWAYS consider when building an offer
• 3 easy ways to differentiate your work in your industry