All That Jazze

215. How to choose the right marketing platforms for your business


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These days we're spoilt for choice with tons of free and paid online marketing platforms available. But it's not just a matter of jumping on the platform and hoping for the best! It's important to choose the right ones for your business and your unique personality from the outset so you don't waste time and effort using marketing and content strategies that aren't suited to you or your business.  And while any content and marketing strategy can work, not every content and marketing strategy can work for each platform. For example, YouTube prioritises depth and high-quality content, while Instagram focuses on stopping the scroll and capturing your attention. Pinterest is great for visual and aesthetic-focused content, but LinkedIn focuses on networking and showcasing your expertise. In this episode, we'll dive in and figure out which one/s are best for you and why.

Here's what I cover:

  • Choosing the platforms and content strategies that work for your human design energy type and astrological birth chart.
  • Why the one-size-fits-all approach or “this platform is hot right now” advice doesn't work and what to do instead to explode your growth
  • Pros and cons of the most popular marketing platforms and how to discern what makes the MOST sense for you

TIME STAMPS:

  • 00:00: Introduction and Recap of 7 Figure Freedom Event
  • 03:10 The Importance of Choosing the Right Marketing Platforms
  • 08:34 Instagram: Stopping the Scroll and Being Noticed
  • 12:46 YouTube: Prioritizing Depth and High-Quality Content
  • 16:54 Pinterest: Visual and Aesthetic-Focused Content
  • 20:13 Aligning Personality and Tone of Voice with Marketing Platforms
  • 23:00 Considering Human Design Profile When Choosing Platforms
  • 25:21 Choosing the Right Platforms and Content Strategies
  • 30:35 Using Instagram and Longevity Platforms
  • 34:42 Expressing Yourself Authentically
  • 45:01 Reflecting on Current Platforms and Content Strategies
  • 48:18 Introducing NEON Consulting Experience

BLOG POST OF THIS EPISODE

  • Instagram, Youtube, Podcast... Oh My! Discover which marketing platform is right for your online service business.


CONNECT/WORK WITH JAZZE:

  • Join here to watch the 7 Figure Freedom Replays
  • Join Constantly Converting By Design Waitlist here
  • Follow Jazze on Instagram
  • Email Jazze


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All That JazzeBy Jazze Jervis

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