Love her or hate her (and you know which camp I’m in), there’s a LOT we can take away from the launch of The Tortured Poets Department.

In this episode, I cover:

• What the pre-launch of TTPD has shown us about what must get prioritised if you want to have a sold out launch (or consistently convert on evergreen)
• Why the belief that “my audience is sick of me” is not actually grounded in reality and what the “Swifties” are teaching us about that
• How the way in which we “qualify” our success can keep us from ever truly celebrating our achievements

LINKS:

• PODCAST EPISODE

Episode 179: A week in the life of a strengths-led, evergreen business

I’m so thrilled for you to receive this interview with my long-term client and now dear friend, Chloe Cocks. Not only are the results she’s created over the past two years incredible - scaling to $1M in annual revenue, increasing her profit by almost $300k, hiring 3 new team members and reducing her work days from 3 to 1 - but her approach to leadership and her compassion, empathy and heart-centred approach is honestly just so inspiring. It is so fulfilling to work with such wonderful humans and I know that this episode is the medicine that heart-centred leaders are desiring to hear.

In this episode we cover:

• The shift in leadership that was necessary for her to move further toward her zone of genius and how her leadership style now reflects being a Manifestor (and a Taurus Sun, Cancer Rising and Gemini Moon). 
• Why a profit first approach in her business led to increasing her profit by almost $300k but the ripple impact that having regard to profit has in other areas, too.
• The evolution of female leadership and creating more space for compassion, empathy and connection within our teams.

LINKS:

• Find Chloe here: @roarspeech @the.selfishpodcast @chloecocks.co
• Apply to work with Jazze in a 1:1 capacity here
• Purchase 'Profit First' here
• Listen to Episode 151. How to find hidden profits in your business

One thing that can create more resonance with your audience is to speak to the *right* problem. You do this by learning how to hone in on the REAL problem your ideal client actually wants solved and if you can start speaking to the different layers of that problem, even better! There’s one layer in particular that will be THE thing that encourages potential clients to take action and that’s what we’re diving into today.

In this episode I cover:

• How I know the *right* problem to speak to in my marketing content so my message and offers hit hard with the right kind of client.
• The different *layers* to a problem and which layer is the one that creates the MOST conversions 😏

LINKS:

• The Conversion Framework: Set solid foundations for consistent sales (without having to sell every single day!)

In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term.
This is perfect for you if you're a service provider and if you’re desiring to create consistent $5k months

DOWNLOAD HERE

I know how much effort you put into your marketing. Out of all the activities you do, this is probably where you spend the most time. And I know you know your stuff and how to create a massive impact for your audience. Only problem is, you’re not getting anywhere near the return on investment on your marketing efforts. And it’s not your fault. You’ve been led to believe that visibility is about being on the right platforms and getting more eyeballs on your content. And while this is definitely important, being able to CONVERT those eyes once they arrive is what will create the results you’re after. In Part 1 of this 2-parter, I break down the second three ways you might be inadvertently blocking your visibility and therefore, your sales.

In this ep, I cover:

• Why working “more” is not just keeping you tired AF, but likely also impacting the quality of your sales pathway for potential clients and therefore, your conversions
• The non-negotiable “landing assets” across all of our platforms that ensures clients are nurtured and convert without me being there every step of the way
• Why having a funnel as part of your sales and marketing strategy is a good idea in 2024 and how NOT having one could be impacting your visibility and therefore, your sales.

LINKS:

• The Conversion Framework: Set solid foundations for consistent sales (without having to sell every single day!)

In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term.
This is perfect for you if you're a service provider and if you’re desiring to create consistent $5k months

DOWNLOAD HERE

• Want 3 simple messaging shifts to move your offer from ‘that sounds good’ to 'wholly fkn cow! where do I sign?' (in under 3 minutes)...

Download my free 40+ page Messaging Magic Workbook where I’ll show you:

• A simple copywriting rule that’ll help you clarify the real value of your offer
• The quick cross check that turns browsers into buyers every time
• One powerful question that’ll make your offer ridiculously relevant

DOWNLOAD HERE

I know how much effort you put into your marketing. Out of all the activities you do, this is where you spend most of your time. You know your stuff. You know how to create an impact for your audience. The problem? You’re not getting anywhere near the return on investment on your marketing efforts. This could be why… You’ve been led to believe that visibility is being on the right platforms and basically, getting more eyes on your content. This is definitely important. What’s more important? Being able to convert those eyes once they arrive. In part 1 of this two part episode, I break down the first 4 ways that might be blocking your visibility and therefore, your sales.

In this episode, I cover:

• What visibility REALLY means and why shifting your perspective on this can help you make better decisions on what to prioritise in your business. 
• Why making an assumption that you are your client and that your potential clients are having the exact same experience you did could be blocking your visibility and hurting your sales
• Why your product suite impacts visibility and what activity our clients go through that can have an instant ROI in their business

LINKS:

• The Conversion Framework: Set solid foundations for consistent sales (without having to sell every single day!)

In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term.
This is perfect for you if you're a service provider and if you’re desiring to create consistent $5k months

DOWNLOAD HERE

• Want 3 simple messaging shifts to move your offer from ‘that sounds good’ to 'wholly fkn cow! where do I sign?' (in under 3 minutes)...

Download my free 40+ page Messaging Magic Workbook where I’ll show you:

• A simple copywriting rule that’ll help you clarify the real value of your offer
• The quick cross check that turns browsers into buyers every time
• One powerful question that’ll make your offer ridiculously relevant

DOWNLOAD HERE

In this special episode, I’m joined by my incredible co-coach, Sherise Adkins who is a guiding light when it comes to all things marketing, sales and strategy. Listen in as we walk you through the steps we’d take to coach you through a launch, how we would personalise strategies to suit you and your business and she gives real world examples of the kind of hands on support we provide people inside our one-of-a-kind program NEON. Our clients love her, I love her, you’ll love this episode. Can’t wait to hear the breakthroughs you have!

In this episode we cover:

1. What you need before you launch - and what to do if you don’t have this
2. The exact steps we take to create sold-out offers and craft compelling brand scripts tailored to our client’s individual strengths
3. How to navigate launch slumps and mindset hurdles with data-driven strategies 

LINKS:

• If you were nodding your head, particularly at the beginning of the episode when Sherise and I were discussing how important it is to have your “ducks in a row” pre-launch and ensuring your offer is clear and fleshed out so you can have a strong launch, then I’d love to invite you to join Constantly Converting: A 12 week program for coaches + service providers to design and refine their core offer, messaging + sales strategies to convert and create consistent $5k+ months

JOIN HERE

If the idea of personalised support inside your business (whether for a launch or an evergreen business model), I’d love to invite you to join NEON: Our signature (and first-of-its-kind) personalised group program for service providers who want to refine their business model, product suite and sales + marketing strategies to create a multi 6 figure result. 

Within 48 hours, we can:

1️⃣ Onboard you into NEON 

2️⃣ Review your product suite, provide feedback (and find any extra $$$ you’ve left on the table!) as well as which offer to prioritise in Q1 to generate more sales + profits

3️⃣ Start refining that offer’s messaging and gather data to create a sales strategy suitable for you and your biz

All that *AND* we’ll get to know your strengths so we can support you with personalised strategies for your own version of “Richness Without Sacrifice”

JOIN HERE

“Working with Jazze has completely changed my business. The total refinement and clarification across all aspects of offer creation, marketing, and messaging has given me a solid, reliable foundation to work from. I no longer cross my fingers and hope for the best; I now understand its core purpose intimately and have a clear plan for where it's going”

Jessie is a birthing doula and mama to 4 littles and as a client of mine, her results mean SO MUCH to me. I see too many women avoiding the job of creating solid strategy and foundations in their business because they think it’ll mean they can’t continue to stay connected with clients. Jessie is an incredible example of how this has helped her to create EVEN MORE connection with her audience. Not to mention reducing her workload: “I’ve refined my offer suite, which means I now work smarter, not harder, and my workload has drastically reduced”

As a pregnancy, birth and postpartum doula and business mentor to other birth workers, Jessie guides women to reconnect to their inner GPS, where everything they need already exists, ready to be fully embodied so they can expand to their fullest potential. Jessie gives permission for women to acknowledge their desires and ‘go for it’ without apology or fear of sacrificing their truth, needs or expression…. both in birth and in biz!

YOU CAN FIND HER HERE

• Website
• Instagram

JOIN CONSTANTLY CONVERTING: A 12 week program for coaches + service providers to design and refine their core offer, messaging + sales strategies to convert and create consistent $5k+ months

• JOIN HERE  
• COME BEHIND THE SCENES HERE 

Happy launch season! Q1 is typically the time we see a ton of launches and there’s a lot happening right now - including many of our own clients!

Over the next two episodes, I’ll be sharing:

• What’s working right now plus 5 things we’ve learned from this launch season alone
• How Team JJ would coach YOU if your launch “wasn’t working” 
• My co-coach of 4 years, Sherise will join us next week to share how we coach clients in our daily NEON Slack channel and in calls (she’s a GUN, you don’t want to miss it!)

In today’s ep, I’ll be sharing:

• Why data is the MOST important thing you can have in a launch, including how to set it up, what data to look at and what actions to take from that
• Why only selling the desires (i.e. where your client *wants* to be) is not going to create the kind of conversions you’re after - and what else you should be focusing on
• The #1 thing I’m doing in my top of funnels and in my content to highlight the benefits of my offer, that’s also leading to more consistent conversions

LINKS:

MESSAGING MAGIC WORKBOOK

This 40+ page workbook contains the 3 simple messaging shifts to move your offer from ‘that sounds good’ to 'wholly fkn cow! where do I sign?' (in under 3 minutes).

In this workbook, I’ll show you:

• A simple copywriting rule that’ll help you clarify the real value of your offer
• The quick cross check that’ll turn browsers into buyers
• One powerful question that’ll make your offer ridiculously relevant

DOWNLOAD HERE

THE CONVERSION FRAMEWORK

Set solid foundations for consistent sales (without actually having to sell every single day!)

In this FREE value packed 65 minute masterclass, I’ll share the simple 3 step framework I use for our clients to create the foundations in their business for consistent conversions now and over the long term.

WATCH HERE

We love talking strategy here on the pod but I also know how important mindset and energy is in the execution of said strategy. In fact, I experienced a little mindset spiral of my own just last month. Since then, we’ve added an extra $52,737 in new sales and it’s thanks to two simple steps that I’m constantly coming back to (and reflecting to clients). Keeping these two steps in mind ensures we continue to be the best strategists we can be.

In this episode, I cover:

• The first thing we do to move any client (or ourselves!) through a mindset spiral (hint: it’s all about the undefined centre in human design baby!)
• The second thing we do and how it leads to being a curious and WAY more effective strategist
• How to “diagnose” what’s not working in your business so you can get faster at finding solutions and adapt more nimbly to shifts in the market 

EXPLORE MORE:

The free 👇🏽

>>>BUILT FOR SCALE: A roadmap to go from $50k to multi-6 figures (without burning out, breaking your brain or adding even *more* products or problems to your business)

In this super actionable 60 minute FREE and on demand masterclass, you’ll get the same 3-step framework I use to create a multi-6 figure pathway for my clients to ensure their success is scalable, sustainable and stunningly profitable.

• Watch it now

The paid 👇🏽

>>> NEON: our high touch coaching experience where we personalise your strategy to scale to multiple 6 figures. Over the course of 6 or 12 months (your choice), we will review your business model, product suite and sales and marketing strategies and support you with a strategy to scale that is personalised to your strengths and your lifestyle goals.

PLUS, our quarterly 1:1s are running until March 18 so that means the multiple 6 figure strategy we’ll start creating as soon as you join NEON can be fleshed out and refined in an even deeper way in that 1:1 call.

• Join us here
• Book an exploration call  

 You can be the highest sales converter around but if you don’t have a pipeline of potential clients to sell to, you’re basically just watering a garden that has no plants! Want the recipes for a predictable and lucrative business? You need an ongoing audience growth strategy, a solid sales process (which I covered in last week's ep), a highly-compelling message and of course - a great offer!

In this episode I cover:

• 3 ways to grow your audience and a breakdown of our audience growth strategy
• The myth that creating predictability for online business owners and service providers is hard
• Success thoughts to help you create your own incredible audience growth strategy

LINKS:

• Episode 184: $30k in new sales. While on holiday. Here’s how
• Episode 191: The worst sales advice I’ve heard
• Conversion Framework
• Built for Scale