Love her or hate her (and you know which camp I’m in), there’s a LOT we can take away from the launch of The Tortured Poets Department.

In this episode, I cover:

• What the pre-launch of TTPD has shown us about what must get prioritised if you want to have a sold out launch (or consistently convert on evergreen)
• Why the belief that “my audience is sick of me” is not actually grounded in reality and what the “Swifties” are teaching us about that
• How the way in which we “qualify” our success can keep us from ever truly celebrating our achievements

LINKS:

• PODCAST EPISODE

Episode 179: A week in the life of a strengths-led, evergreen business