✨ Ever feel like you're constantly selling in your online business—but nothing’s actually converting?

✨ Wondering how to scale your signature program without burning out or pushing people away?

✨ Is selling feeling misaligned, but you know you need to master it to grow?

If you’re a coach or service provider with a signature group program and you’re stuck enrolling the same 4–8 people every launch, you might not have a marketing problem—you might have a sales problem.

And in 2025, learning how to sell as well as market - is essential if you want to scale.In this episode, I break down 8 ways to increase your sales without feeling like you’re selling all the time.

Here’s what we cover:

• The mindset reframe that will radically change how you feel about selling
• How hidden selling and “silent funnels” can create effortless conversions
• Why your content might be working against you—and how to fix it
• The simple sales process you need to scale without stress
• Why live launching might be the exact thing you’re missing
• How to take the pressure off DMs, conversations, and connections
• The difference between an invitation and a pitch (and why it matters)
• The real reason ads help create peace AND profit in your business

Ready to go deeper?

The Peace + Profit Mastermind waitlist is now open!

Folks on the waitlist will have the first opportunity to join us when waitlist only applications open on 1 May.

Peace and Profit is a high strategy, high touch mastermind for established course creators, group program leaders and coaches ready to scale their businesses with a hero signature offer.

Click here to join the Peace and Profit Mastermind

Wondering why your signature offer isn’t converting like it should?

Do you secretly feel like your sales page might be the weak link?

Or maybe you’ve written it, re-written it, and still feel like you’re missing something?

In this episode, I’m breaking down the 4 non-negotiable elements every irresistible sales page must have if you want your audience to say, “YES – this is exactly what I need!”

Inside the episode, I’m walking you through:

• The #1 reason vague sales pages lose sales – and what to do instead
• How to create a clear, bold and tangible promise (with real numbers)
• Why your sales page needs to follow a logical storytelling flow (this mistake is surprisingly common)
• How to shift your FAQs from “just-in-case questions” to powerful objection busters
• Plus, how to avoid counting your clients out before they even get a chance to count themselves in

If you’ve ever felt unsure about your sales page or wondered if it’s truly pulling its weight in your launch – this episode is your roadmap to a sales page that does the selling for you.

Hey! In case you haven't heard - the waitlist is NOW open to work with me in Peace  and Profit. I have a small number of places available that our waitlist members have first access to (as well as an exceptional offer).

If you'd like to learn how I can personally support you to scale up your revenue, without scaling up your time or team - do make sure you've put your name down on the waitlist here.

Put your name down on the Peace + Profit Mastermind Waitlist 

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠⁠Join the waitlist here⁠⁠Want the PDF cheat sheet from today’s episode?

DM me “105” on Instagram ⁠⁠@robynbirkin⁠⁠ and I’ll send it straight to your inbox. No opt-in required.

Put your name down on the Peace + Profit Mastermind Waitlist 

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠⁠Join the waitlist here⁠⁠Want the PDF cheat sheet from today’s episode?

DM me “104” on Instagram ⁠⁠@robynbirkin⁠⁠ and I’ll send it straight to your inbox. No opt-in required.

Put your name down on the Peace + Profit Mastermind Waitlist 

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠⁠Join the waitlist here⁠⁠Want the PDF cheat sheet from today’s episode?

DM me “103” on Instagram ⁠⁠@robynbirkin⁠⁠ and I’ll send it straight to your inbox. No opt-in required.

Put your name down on the Peace + Profit Mastermind Waitlist 

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠Join the waitlist here⁠Want the PDF cheat sheet from today’s episode?

DM me “102” on Instagram ⁠@robynbirkin⁠ and I’ll send it straight to your inbox. No opt-in required.

Put your name down on the Peace + Profit Mastermind Waitlist 

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist here
Want the PDF cheat sheet from today’s episode?

DM me “101” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required.

Do you keep pivoting, launching new offers, changing your niche or tinkering with your business model… but deep down know it’s just keeping you busy, not actually profitable.

Stop.

It's trashing your profit and your growth.

When I work with clients, sometimes they'll come into the space feeling 'itchy' or like there is something radical to add or change in their business - and oftentimes when that occurs - rather than creating big (burnout-inducing) shifts, we create alignment and revenue through simplification.

So, this episode is your invitation to pause for the sake of your profitability.

• Here's what to expect in this episode:
• The 3 levels of scaling a peaceful + profitable business
• How I intentionally grew to multi-six figures on just 16 hours/week
• Why simplifying your offer suite often leads to MORE revenue, not less
• What “Peace + Profit Decisions” look like in real time—and how to make them
• The sneaky dopamine hits that are keeping you stuck

Whether you’re at 6 figures and feeling stretched, or on the edge of overcomplicating your funnel for the sake of “doing more”—this episode will help you come back to calm, focus and profit. You don’t need 17 new offers. You need to refine what’s already working.

Links & Resources Mentioned:

• The new shop has launched! Visit us here launcheasylife.com/shop
• Join the waitlist for the Peace + Profit Mastermind (opens 1 May): launcheasylife.com/mastermind

The online course and group program landscape is shifting—fast.

If your sales page still highlights "self-study," "go at your own pace," or the number of modules and hours of content… you might be unknowingly turning buyers away.

Because here’s the truth: in 2025, buyers don’t want more information—they want transformation, support, and accountability.

Inside this episode, you’ll learn:

• The biggest sales page mistake that could be tanking your conversions
• What the market actually wants from online courses, masterminds, and group programs right now
• How subtle shifts in your language (like swapping "self-study" for "guided support") can double your sales
• Why the “DIY course era” is over—and what to offer instead
• The easiest way to test your messaging before you launch

If your last launch didn’t hit the numbers you wanted, this episode will give you actionable insights to help you tweak, refine, and sell with confidence in 2025.

Join the Waitlist for the Peace + Profit Mastermind
If you want to take your Hero Signature Offer to six and multi-six figures as a course creator, group leader or expertise-based business owner - the waitlist to work with me in the Peace and Profit Mastermind opens on 1 May. Click here for details.

It’s so easy (and common) to think that when you grow your business to a particular revenue level, everything becomes easier—or that business should always feel easier.

The longer I run my own business, and the longer I support other business owners at the deepest level, I see that your level of success in business is a direct reflection of the level of discomfort you can navigate and hold, while remaining regulated and steady.

And I can directly tie my success in business to many of the hard decisions I’ve made over the years.

Such as... hiring a business coach for $4,000 on just an 8-week package as I started my business and right off the back of a failed launch—which then led to a program that made $150,000 across the following 18 months while I worked super part-time hours.

Or... taking a pay cut early last year in order to reinvest in growth via email list building and joining a high-level mastermind... which then later led to a six-figure month and my best-ever sales year to date.

Want to know more of the hard decisions I’ve made in business that I believe have directly been tied to my success? THIS is what I’m sharing in today’s episode with the hope that it inspires you to believe in yourself and your success and take a chance on yourself.

🔗 Want support in making bold business decisions?
DM me on Instagram @robynbirkin to chat about how the Peace and Profit Mastermind can help you scale with confidence.