It’s so easy (and common) to think that when you grow your business to a particular revenue level, everything becomes easier—or that business should always feel easier.

The longer I run my own business, and the longer I support other business owners at the deepest level, I see that your level of success in business is a direct reflection of the level of discomfort you can navigate and hold, while remaining regulated and steady.

And I can directly tie my success in business to many of the hard decisions I’ve made over the years.

Such as... hiring a business coach for $4,000 on just an 8-week package as I started my business and right off the back of a failed launch—which then led to a program that made $150,000 across the following 18 months while I worked super part-time hours.

Or... taking a pay cut early last year in order to reinvest in growth via email list building and joining a high-level mastermind... which then later led to a six-figure month and my best-ever sales year to date.

Want to know more of the hard decisions I’ve made in business that I believe have directly been tied to my success? THIS is what I’m sharing in today’s episode with the hope that it inspires you to believe in yourself and your success and take a chance on yourself.

🔗 Want support in making bold business decisions?
DM me on Instagram @robynbirkin to chat about how the Peace and Profit Mastermind can help you scale with confidence.

What would it take to scale your business to $250K in revenue while working just 20 hours per week?

If you came to me for a strategy audit with this goal, here’s exactly what I’d tell you to do.

Inside this episode, I’m breaking down the six key steps you need to take to hit this revenue goal—without working yourself into burnout.

In this episode, you’ll learn:

✔️ The biggest decision you need to make before setting your revenue goal

✔️ Why your signature offer is everything—and why most people overcomplicate their product suite

✔️ How to reverse engineer your numbers so you know exactly how many leads and sales you need

✔️ The reason most launches fail (hint: it’s not your product, it’s your lead strategy)

✔️ The power of iterating, launching, and refining—instead of constantly chasing new offers

✔️ Why selling isn’t just posting on Instagram—and what you actually need to do to close sales

If you’re tired of throwing spaghetti at the wall, running in circles with too many offers, or not seeing the revenue growth you want, this episode is a must-listen.

📩 Ready to build a streamlined, profitable business?

DM me on Instagram @robynbirkin to chat about how the Peace and Profit Mastermind can help you hit your next revenue milestone.

I’ve officially entered my low ticket era... and honestly? I’m mildly terrified. 😅

This shift has been a long time coming, and in this episode, I’m taking you behind the scenes of my thought process, why I waited over a year before making this move, and the lessons I’ve learned from experimenting with low-ticket offers in my previous business.

Inside, I break down:

• Why I decided to cap the Peace and Profit Mastermind (for now) and shift my focus to feeder funnels.
• The strategy behind low-ticket offers and how they should fit into your business model.
• The biggest risks (and rewards) of introducing low-ticket products—and why they can either skyrocket your sales or completely trash your conversions.
• The three low-ticket products I’m launching first (and why).
• The reality of running ads for low-ticket offers, including how much testing and iteration is actually required.

If you’ve ever thought about launching a low-ticket offer—or you’re wondering whether it’s really the right move for your business—this episode is a must-listen. I’m sharing everything I wish I’d known before diving in, plus how I’m navigating the shift while keeping my business profitable (and peaceful).

Follow along to see how this plays out in real-time:

📩 Join my email list for updates and behind-the-scenes insights

📲 Follow me on Instagram @robynbirkin to watch this strategy in action

Are you looking to build a business that balances bothpeace and profit in 2025?

Curious how intentional words can shape your business strategy? In this behind-the-scenes episode, I’m sharing mywords for 2025 and how they’re already influencing my decisions to grow a fulfilling, sustainable business.

I’ll take you through:

• Why I bravely shut down amulti-six-figure business in 2024 and started from scratch (yes, terrifying!).
• How mymastermind evolved from a side program to my signature offer and why I’m leaning intosimplicity over hustle this year.
• Thethree words for 2025 that are guiding every move I make in business:Simple, Seamless, and Space—and how you can apply them to your own entrepreneurial journey.

One of the biggest shifts this year has been my decision tocap the Peace and Profit Mastermind and focus on creating a moreintimate, high-touch experience (because who wants to get lost in a 200-person group program?Ewww, David.).

This decision is driven by my commitment todelivering a high-quality, results-focused space where every single member gets the absolute best of me and my team.

We already support our Mastermind clients with:

• Black Friday Click-and-Deploy Campaigns
• Done-for-you sales pages and lead magnet pages
• Canva templates for webinars and lead magnets

Everything is designed to help youmaximise profit with ease.

This year, we’re going even further. We’re creatingcustom GPTs tailored for our Mastermind members—designed to help you get3x the work done in the same amount of time.

Whether you’re in the early stages of your business or looking to simplify and scale, this episode will give you a fresh perspective on how togrow with both ease and intention.

🔗Learn more about Peace and Profit

Struggling to scale your business? Feeling stuck at $50k despite having multiple offers and feeling like you're hustling all the time?

I've just come out of a season of auditing dozens of businesses and one of the biggest things keeping these business owners from hitting $10k months consistently (and beyond to multi-six figures) that is also one of the easiest things to fix - is their offer suite.

Not all offers will make you enough profit.

Some offers sabotage other offers

In this episode, I'm speaking to four of the big offer suite mistakes that might be sabotaging your revenue, keeping you overworked, and preventing you from reaching your Sweet Six business goals.

Here’s what you’ll learn:

LINKS + WORK WITH ROBYN

If you’re ready to stop spinning your wheels and start building a lean, profitable business, this episode is a must-listen.

Are you relying too heavily on one social media platform to grow your business?

In this episode, we're talking about the EXHAUSTING ROLLER COASTER of social media in the last week from TikTok's Ban (or really... shall we call it a little time out? 😂), Instagram dropping a bunch of changes on us without notice (including a new app), Zuck making changes to fact checking and also secretly dropping really big and significant changes for health and wellness businesses running ads - specifically - we're speaking about how to diversify your audience growth channels and exactly what we're doing in my business to not only grow but diversify (after I had an 'all eggs in one basket' moment last year)

Here’s what you’ll learn:

Mentioned in this episode:

If you’re ready to take control of your audience growth and diversify your strategy for a more resilient business, this episode is for you.

FOLLOW

2024 was a year of experimentation, learning, and some major fails for me—and I’m sharing it all in this episode. From passive income experiments that flopped to humbling moments in podcasting and Instagram strategy, I’m peeling back the curtain on what didn’t work and the lessons I’m taking into 2025.

If you’ve ever felt like things should be working in your business but they’re not, this episode will remind you that failure is part of the journey—and often leads to the best insights for success.

Here’s what you’ll learn:

LINKS + WORK WITH ROBYN

FOLLOW

If you’ve ever felt unsure about where to spend your money, time, and energy in your business, this episode is for you.
I’m diving deep into the do’s and don’ts of spending and saving in your online business in 2025. Whether it’s deciding what tools are actually worth the cost or breaking free from the endless certification cycle (that is actually a BIG reason you might be strangling your business growth) , this episode will help you make smarter, more aligned decisions - so that ultimately - you can reach your revenue goals and pay yourself well.
I’ll also talk about managing your energy—because running a business isn’t just about money. It’s about creating peace and making confident decisions so you can thrive.

Here’s what you’ll learn:

Links and Resources Mentioned:

Can you believe we’re wrapping up another year? As 2025 is just around the corner, I’ve been diving deep into the trends that will shape the way we do business next year - from seeing what's working and what's not within my networks, for my clients and my audience.

From content strategies to program delivery and the key to standing out, in this podcast I'm speaking to three trends I'm seeing emerging in the market and how to leverage those for success and sales in 2025.

Oh, and if you want to go DEEP with me on what's hot and what's not in 2025 - download my free 2025 Business Trends Report—a 24-page guide packed with actionable tips and insights. Head to launcheasylife.com/trends or comment “Trends” on any of my Instagram posts to grab your copy.

Links and Resources Mentioned:

If you’re feeling stuck in the weeds of your business and feeling like it’s impossible to make a reasonable revenue and work part-time hours, I hope today’s podcast episode delivers the inspiration and drive as we travel into New Year that… it’s possible.

In fact, it’s more than possible, it’s reasonable, and absolutely achievable for anyone.

And I hit my first six figure business in just six hours per week (and grew from there) between naptimes and a part-time corporate job and today I’m sharing with you exactly how I achieved that and the core things I think were pivotal to achieving that result.

This episode is packed with practical advice and reflections that’ll help you reimagine how you approach your business in 2025.

Here’s what you’ll learn in this episode:

Links and Resources Mentioned: