If you’ve ever felt like you’re doing everything right and still not getting the results and growth that you want from your launches, this episode of Signature Online Course Secrets is for you.

It is… so frustrating when all you want are bigger launches but it feels like no matter what you’re doing, you’re stuck in a revenue plateau.

And I’ve been there.

And you feel like you’re doing absolutely everything on the launch ‘to-do list’

But there’s big names out there having million dollars launches while you’re stuck at $10k - $20 per launch.

What gives?

Well… the hard truth is that after working with dozens of signature creators there are usually some gaps between the six and 7 figure launches… and those who are stuck at 4 and figure figure sales and I’m spilling the beans today of 7 of them in this podcast episode.

If you want to learn what they’re doing that you’re not, listen in.

You’ll learn:

• The non-negotiables that high level CEO’s have
• How they’re creating more results (in less time)
• What you *think* nobody else is doing… but really all of the bigger names are
• Why a Mastermind is the best kept secret of the industry and how it could catapult your launches

Ready to take the next step?

Snag my FREE 16 Hour CEO Guide here and start earning more and working less

Applications are opening for my Mastermind VERY soon - click here to join the Waitlist

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

You’ll love this 5 minute Instagram Hack (it’s going to save you sooo much time)

If you’re anything like me, you’ll scroll Instagram and save posts and reels that you like as ‘inspiration’ - but then how often do you ever go back and look at them when you’re creating content? Or… if you do, how long are you just scrolling through and feeling like it’s not actually saving you any time?

Well - can I recommend you try THIS hack. Listen and find out 🔥

Want more?

Download my 16 hour CEO Guide (and score an invite to my upcoming event)

Dive deeper into the tools and tech I use in my business

Join the waitlist for Peace + Profit

I don’t know about you but I am low key obsessed with all of the behind the scenes of how other people run their online businesses.

If you want to grow your online business - one of the absolute best ways to do that is to get in the room with people who are where you want to go and who have the types of businesses you want to create and learn from their behind the scenes because that’s absolutely where the real gold lies.

To that degree - each month in the Peace and Profit Mastermind I share a behind the scenes Engine Room Session with our squad so they too can learn exactly what we’re working on in the business.

One of the things I love seeing is who people have on their team, how they’ve hired them and what everyone is doing - so that’s exactly what I’m diving into in this podcast. It’s a whopper and I hope you absolutely LOVE IT

Links Mentioned

Download my 16 hour CEO Guide (and score an invite to my upcoming event)

Dive deeper into the tools and tech I use in my business

Join the waitlist for Peace + Profit

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I was on a Zoom call with a business bestie who looked at me in awe and said ‘wow you really do focus on peace in your business’ - which got me thinking about how I really do live and breathe the concept of optimising both peace and profit - in both business and life in so many different ways.

When you’re constantly feeling disregulated in your business or everything feels complicated that’s when you start spiralling, making poor decisions and… importantly - quitting.

So in this episode I’m talking all about the 5 ways I create more peace in my business. You’ll hear:

• The mindset hacks and mantra’s that help me stay calm (even when the sh*t hits the fan)
• How software can be a major source of peace… or a major source of anxiety
• Why I don’t believe evergreen funnels are less stressful (and what I do instead)
• Why I felt anxiety during the most recent school break

Tune into this episode all about how I create more peace in my business (P.S. It’s a goodie!)

Links Mentioned

• Download my 16 hour CEO Guide (and score an invite to my upcoming event)
• Dive deeper into the tools and tech I use in my business
• Join the waitlist for Peace + Profit

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

As part of our Signature Program Bootcamp I went live in our Facebook Group with an Ask Anything Q+A and it’s my pleasure to include the Replay here for you - if the sound is a little different to normal this is why.

In this live I answer questions including 

• What to do if you’re multi-passionate and how to select just one topic for your niche
• What to do if you have multiple courses that lead into one another
• Whether you should focus on growing your lead magnet first or your email list
• What to consider when you’re choosing your business model

And in case you missed it - the doors are closing imminently to my program, Launch Easy Life - here’s all the details!

LINKS + WORK WITH ROBYN

• Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you’ve ever thought to yourself “I just want to be accessible” so everyone can afford your products and services or so you can impact more people in the world: stop.

Because being accessible is killing your business

Here’s why:

You’re hoodwinked by the $27 and $67 offers online (and don’t understand that they’re not designed to be profitable)

There are two low ticket models in the market right now. The first is what’s called a SLO funnel (Self Liquidating Offer) and you’ll typically see these all over Facebook Ads. And I know that sometimes that feels so much easier (and less scary) than offering a program at a higher price, but here’s what you need to know:

Those products are only designed to offset ad spend, not deliver a product. And, they’re incredibly complex, so much so that I’d suggest they’re one of the most advanced business models out there. When you purchase one of these products, you’ll typically go through up to 50 iterations of the product before you find the right mix of Facebook Ads, Products and Sales Messaging (yes, I said Ads and Products with a plural). 

That’s because these products always require Facebook Ads, and what you don’t typically see is that on the backend there are at least 3 more products - a bump offer (add-on at checkout), an OTO (one time offer) that is presented to you at the purchase thank you page, and a high ticket or signature product that these programs are designed to lead into.

I filter every decision in my business through the lens of Peace + Profit Decisions. I ask myself:

Is this the easiest path?

Is this the quickest path?

Is this the most probable path?

To the peace + profit goals I have for my business: and in almost every scenario - the lower ticket programs are none of those.

You’re coming across as poor quality.

Regardless of how life changing your content is, when you provide really “accessible pricing” - what you actually might be doing is repelling your Cloud 9 Clients because they don’t believe the claims you make are as good as you say they are.

You’re leaving yourself no room to pay yourself.

When you’re not paying yourself enough in your business, you get burnt out really quickly.

When you’re rewarded for your business and it’s worth your time, effort and energy: you have the motivation and financial support to continue and grow.

You’re not leaving any room to expand with ads or team

If you have the dream to impact the world and grow (at all levels - not just financially) then the number 1 way to do that is to have enough wriggle room in your budget to not just pay yourself, but to also invest in advertising (ahhhh the dream of having leads and sales come through without you doing much at all - and saving so much time and energy), and saving time through adding team members such as a part-time VA.

If you’re only charging an ‘accessible’ price, then you’re going to struggle to be profitable and do those things.

One of the most empowering concepts I’ve learned in business (which has helped me grow so much more) is to be ok with leaving money on the table and make peace with not having products and services that are for everyone.

I focus on one to two core products at a peace + profit price that is perfect and high value for my Cloud 9 Clients and am ok if not everyone can afford to work with me.

So how do I make peace with some people not having my paid support?

Easy! Know what the most accessible price is? 

It’s free.

I invest in recording this podcast one to two times per week

I email my list once a week 

I provide exceptional value in every one of my lead magnets

And I show up with free value nearly every day on social media

Every day, I’m sharing knowledge with the most accessible product: free products.

And in doing that - I get to continue to grow and expand my business, deliver exceptional results to my clients and “be accessible” (and feel super at peace) to the people who cannot afford to work with me.

If you’re snowed under with 1:1 clients, this episode is for you - it’s a business remodel!

I’m speaking in this episode about the 3 types of revenue you need in your online business if you want both peace + profit.

If you primarily offer 1:1 services, your calendar might look like 5 - 7 back to back Zoom calls each and every day, and my friend… that is exhausting!

It’s also going to lead to burnout pretty fast and keep you tethered to your desk like a corporate zombie. The true joy of running an online business is that you get to attend Pilates on Friday, catch all of your kids athletics carnivals and catch up with your friends for coffee on a random Wednesday.

So if that’s you, I’m going to speak to the 3 types of revenue you need, that’s going to allow you to not only reclaim the freedom in your schedule (and give you back SO much energy) but also ensure that you’re continuing to grow your revenue (instead of being stuck at the $5k x single session revenue plateau.

And if you’re like yes, already! Then don’t miss my Signature Program Bootcamp - join me for a LIVE 3 day bootcamp next week where together we’ll completely map our your Signature Program - from pricing to your course promise, your modules breakdown to how to structure your payment plans.

Click here to join our Bootcamp!

LINKS + WORK WITH ROBYN

• Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Over the years I’ve worked with so many providers who have had the dream to create ‘passive income’ in their business by creating a course, and then turning it evergreen.

And their desire for that has generally been because they want more peace in their business alongside profit.

Unpopular opinion:going evergreen is not the answer.

I’m a firm believer that live launches can feel spacious and bring you more peace and profit in your business.

Tune in to find out exactly why.

And if you’d like to join the waitlist for my program, Launch Easy Life, click here.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Well... this is it. The doors to the Peace + Profit Mastermind are closing and this is your last chance to apply to work with me over the next six months to scale your business to multi-six figures in part-time hours.

Don't miss your chance to speak to me about how I can support you in your  business - ⁠here's all the details for Peace + Profit⁠.

If you have ANY questions at all - don't walk, run and message me on Instagram @robynbirkin now

LINKS + WORK WITH ROBYN

• ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching⁠

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin

Well... this is it. The doors to the Peace + Profit Mastermind are closing and this is your last chance to apply to work with me over the next six months to scale your business to multi-six figures in part-time hours.

Don't miss your chance to speak to me about how I can support you in your  business - here's all the details for Peace + Profit.

If you have ANY questions at all - don't walk, run and message me on Instagram @robynbirkin now

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin