From losing Ksh 300,000 on his first show to selling out concerts with over 2,000 people, Alan Gitau’s story is one of pure creative grit and cultural pride. In this episode, the founder of Kikuyu Love Sessions opens up about his journey, growing up in Uthiru, leaving a stable advertising career to chase meaning, and building a movement that romanticizes vernacular music and modern African love. He shares how one viral TikTok moment turned a struggling idea into a national sensation, how each themed edition from Bonded Hearts to Mothers & Melodies grew his audience, and why he believes struggle fuels creativity. This is the story of turning passion into purpose, proving that when culture meets consistency, magic happens.

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