Financially Incorrect

Fakii Liwali spent decades helping shape Kenya's entertainment industry, working with some of the country's biggest artists and corporate brands. From Homeboyz and Capital FM to Coca-Cola and managing artists like Nyashinski, he built a successful career behind the scenes. But despite earning millions and building a reputation that opened doors, his journey with money was far from straightforward.Fakii reflects on dropping out of college, building a career without formal qualifications and rising from a KSh 5,000 salary to earning over KSh 450,000 a month. He shares how producing the Kenyan movie 40 Sticks for approximately KSh 8 million left him KSh 5 million in debt, the financial hardships that followed, and the lessons he learned about managing creditors, taking risks and rebuilding financial stability.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 - Introduction: Fakii's Money Story05:30 - Dropping Out of College to Support His Family09:34 - His First Experience With Forex15:36 - Breaking Into Kenya's Entertainment Industry27:10 - Starting at Homeboyz on KSh 5,00032:25 - Building the Homeboyz–Sprite Partnership38:11 - Selling Kenyan Music Before Streaming43:52 - Making Money Managing Kenya's Biggest Artists48:22 - Making Money From Election Campaigns55:00 - Why Kenyan Artists Undervalue Their Work01:00:14 - Climbing the Corporate Ladder Without a Degree01:22:50 - The KSh 8M Cost of Producing 40 Sticks01:43:45 - Surviving Debt and Financial Hardship02:05:26 - How His Name Became the Capital Behind Kulture02:18:28 - His Biggest Money Regret and Lessons on Wealth

What would make a senior banking executive walk away from career security to return to university while supporting a family? For Kevin Rudahinduka, the decision meant rethinking how he financed his future, adjusting his household expenses and finding alternative income, including renting out his car. In this Rwanda Edition of Financially Incorrect, Kevin reflects on the early experiences that shaped his relationship with money, from losing his mother at 14 to learning resourcefulness, pursuing education and building a career across financial services.As CEO of Eden Care Healthcare Rwanda Limited, Kevin also shares lessons from his work in microfinance, digital banking and healthcare insurance. He explains how technology helped lending officers reach borrowers through mobile money, why access and trust matter in insurance, and how Eden Care grew from approximately RWF 700 million to RWF 6 billion in three years, according to his account. The conversation explores career risk, family responsibility, financial decision making and the business of making financial services more accessible in Rwanda.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction05:23 Hiking, Reflection and Decision Making10:24 Losing His Mother and Learning Financial Responsibility21:29 How Microfinance Reached Underserved Borrowers41:51 Taking Banking Beyond Cash52:40 The Property Investment He Delayed57:09 Leaving Banking to Pursue a Master’s Degree01:27:43 How Eden Care Grew From RWF 700M to RWF 6B01:30:50 Why Insurance Access and Trust Matter01:34:07 Kevin’s Lessons on Money, Family and Investing

From playing keyboard at church for KES 5,000 a month to becoming Sauti Sol's musical director and building his own music ventures, Mutoriah's career has been shaped by a willingness to keep creating beyond the opportunities already available to him.In this episode of Financially Incorrect, the Kenyan musician and producer opens up about the decisions behind his journey, from working with one of the country's most recognised bands to developing music experiences of his own. He shares the lessons he learnt from early business ventures, how his hit song “Beta” changed his performance bookings, and why building a sustainable music career takes more than making good music.We also explore the thinking and investment behind projects such as Nikili Sessions and Mutoriah and the Orchestra, and what it takes to turn a creative idea into an experience people are willing to pay for.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction03:42 From Playing Keyboard at Church to Earning KES 5,000 a Month08:16 Finding His Place in the Music Industry13:35 How His KES 1.5M Studio Budget Dropped to KES 150K18:42 Learning to Start With What You Can Afford23:57 The Cost of Getting Business Decisions Wrong27:35 His Journey as Sauti Sol’s Musical Director34:18 Building a Career Beyond an Established Band41:06 The Business Ideas He Tried Outside Music49:05 What Failed Investments Taught Him About Money55:23 Turning Music Into Experiences Through Nili Sessions1:02:14 Building an Audience Beyond the Song1:08:36 The Cost of Staging an Orchestra1:15:59 What a Hit Song Actually Earns1:21:18 How “Beta” Took His Monthly Gigs From 2 to 151:26:10 Building His Own Path in the Music Industry

Manuela P Mulondo had the kind of public success most people would assume came with financial security. She was speaking at major events, meeting presidents and receiving international recognition, while her business was generating more than UGX 40 million a month. But behind the visibility, personal and business finances were intertwined, debt was mounting, and the business was funding a lifestyle it could not sustain.After stepping away from public speaking for nearly two years, Manuela rebuilt how she approached money, business and value creation. The systems she had developed for her own life became products, generating approximately KES 1.7 million during the pandemic, while her investment journey grew from UGX 10,000 every two weeks to UGX 1 million.In this Uganda Edition of Financially Incorrect, Manuela opens up about UGX 150 million in debt, the cost of public success, building financial systems, monetising her knowledge, and what it meant to eventually become someone who could “lend to Uganda.”---------------------------------------------------------------------------------------------------------------------------------------Shoot Location: https://www.airbnb.co.uk/rooms/1325239957948826362?guests=1&adults=1&s=67&unique_share_id=456f0edd-03c2-4850-9438-4cd16bce1729&source_impression_id=p3_1791294604_P3l0_qcJT5mP098LAccess all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00:00 The Financial Habits I Had To Unlearn00:06:42 I Fought To Control Our Family Money00:13:18 I Started The Cradle With $5,00000:20:08 UGX 40M A Month. Still No Control00:27:34 I Was Funding My Public Image00:34:51 The World Was Celebrating Me00:42:36 I Realised I Was The Problem00:50:12 I Turned My Systems Into Products00:58:47 My Home System Made KES 1.7M01:07:05 From UGX 150M Debt To Saving 60%01:17:21 I Started Investing UGX 10K01:27:18 From UGX 10K To UGX 1M01:35:06 I Started Lending To Uganda01:41:02 What Financial Stewardship Changed

In 2014, Brian Bogonko set out to solve a simple problem: how do you sell event tickets digitally, track who is buying and eliminate the fragmented cash and paper systems that defined Kenya’s events industry?M Tickets went on to process more than 1 million tickets across 1,000+ events. But the real business challenge came later. Commission rates that once reached 20% fell to 15%, then 12%, and eventually 3% to 5% as competition intensified. M Tickets had to automate operations, cut costs and rethink what it was actually selling.Brian breaks down the economics behind ticketing, from system crashes caused by last minute demand and ticket fraud to the cost of staffing event gates, building scalable technology and managing cash flow. He also explains how the business went from a team of around 20 to six as margins tightened.Today, M Tickets is moving beyond ticketing into payments, access and experiences. That shift has culminated in a KSh 100 million transaction with Cloud9, bringing together ticketing and payments with a larger ambition for Kenya’s creative and events economy.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Kenya’s Events Business Has a December Problem02:41 How M-Tickets Started06:17 The KSh 100M Cloud9 Transaction16:08 The 2 Chainz Ticket That Started It17:57 How Churchill Became M-Tickets’ First Major Client23:17 Why M-Pesa Made Digital Ticketing Possible34:41 What Happens When 10,000 People Buy Tickets40:38 How Competition Destroyed Ticketing Margins51:36 Inside Kenya’s Ticket Fraud Problem58:05 The Real Cost of Running a Ticketing Business01:06:10 Why Event Ticketing Became a Commodity01:11:12 How M-Tickets Became More Than Ticketing

From four stores to 72, Betty Wamaitha was part of the commercial journey that helped transform QuickMart into one of Kenya’s biggest supermarket businesses. In this conversation, she breaks down what actually drives retail economics: supplier negotiations, margins, shelf space, loss leaders, product movement, customer data and why availability can matter more than marketing.Betty’s own financial journey began with a different kind of commercial model. She was paid based on the additional value she created, making more than KSh 5 million in her first year. She went on to build wealth through property and other investments, while creating a financial exit fund that would eventually give her the freedom to leave employment on her own terms.Then came a KSh 5–10 million farming loss in Narok. The numbers worked on paper, but managing the investment remotely exposed the gap between owning an asset and actually controlling it. After 11 years in retail, Betty left to build her own consultancy, carrying with her a different definition of wealth: not simply having more money, but having greater control over her time.---------------------------------------------------------------------------------------------------------------------------------------Mel Robbins link: https://youtu.be/cWZI2RyI9wM?si=nMDNUwvBao7pcgP2Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro 03:01 Announcements & Listener Stories 06:08 Meet Betty Wamaitha 08:10 Growing Up With Two Money Personalities 15:06 First Money Memories 17:17 Her First Job at 18 21:25 Strathmore, CPA & CIM 23:27 The G4S Guard Who Fixed Her CV 25:13 Selling for Nation Media 29:22 Her First Land Investment 36:19 Building Nation’s Digital Division 39:29 The Plan to Retire at 40 41:06 Three Months With Zero Clients 43:14 Collecting Rent for 10% 45:58 A Premature Baby & Empty Savings 49:22 Mapping L’Oréal’s East Africa Route to Market 53:40 Opening Garissa 58:17 The Pitch That Led to Quickmart 1:00:19 Getting Paid for the Upside 1:01:16 How Supermarket Back Margins Work 1:05:36 How She Made KSh 5M in Year One 1:08:05 Scaling From Four Stores 1:11:11 Why Supermarkets Put Products There 1:15:00 The Merger, Private Equity & Politics 1:19:56 Investing During COVID 1:21:31 Expanding Beyond Nairobi 1:23:44 How Supermarkets Actually Make Money 1:26:50 Why Retailers Sell Loss Leaders 1:28:48 The Economics of 70+ Stores 1:32:55 Measuring Marketing ROI 1:36:36 The Mobile Supermarket at WRC 1:39:08 Was the KSh 20M Sponsorship Worth It? 1:42:05 Understanding the Modern Shopper 1:46:12 Building Her Walk-Out Fund 1:51:22 Leaving Without Equity 1:52:59 Building MindKraft 1:54:43 Why Money Became Freedom 1:56:01 The KSh 5–10M Farm Loss 1:57:38 Where to Find Betty

From four stores to 72, Betty Wamaitha was part of the commercial journey that helped transform QuickMart into one of Kenya’s biggest supermarket businesses. In this conversation, she breaks down what actually drives retail economics: supplier negotiations, margins, shelf space, loss leaders, product movement, customer data and why availability can matter more than marketing.Betty’s own financial journey began with a different kind of commercial model. She was paid based on the additional value she created, making more than KSh 5 million in her first year. She went on to build wealth through property and other investments, while creating a financial exit fund that would eventually give her the freedom to leave employment on her own terms.Then came a KSh 5–10 million farming loss in Narok. The numbers worked on paper, but managing the investment remotely exposed the gap between owning an asset and actually controlling it. After 11 years in retail, Betty left to build her own consultancy, carrying with her a different definition of wealth: not simply having more money, but having greater control over her time.---------------------------------------------------------------------------------------------------------------------------------------Mel Robbins link: https://youtu.be/cWZI2RyI9wM?si=nMDNUwvBao7pcgP2Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro 03:01 Announcements & Listener Stories 06:08 Meet Betty Wamaitha 08:10 Growing Up With Two Money Personalities 15:06 First Money Memories 17:17 Her First Job at 18 21:25 Strathmore, CPA & CIM 23:27 The G4S Guard Who Fixed Her CV 25:13 Selling for Nation Media 29:22 Her First Land Investment 36:19 Building Nation’s Digital Division 39:29 The Plan to Retire at 40 41:06 Three Months With Zero Clients 43:14 Collecting Rent for 10% 45:58 A Premature Baby & Empty Savings 49:22 Mapping L’Oréal’s East Africa Route to Market 53:40 Opening Garissa 58:17 The Pitch That Led to Quickmart 1:00:19 Getting Paid for the Upside 1:01:16 How Supermarket Back Margins Work 1:05:36 How She Made KSh 5M in Year One 1:08:05 Scaling From Four Stores 1:11:11 Why Supermarkets Put Products There 1:15:00 The Merger, Private Equity & Politics 1:19:56 Investing During COVID 1:21:31 Expanding Beyond Nairobi 1:23:44 How Supermarkets Actually Make Money 1:26:50 Why Retailers Sell Loss Leaders 1:28:48 The Economics of 70+ Stores 1:32:55 Measuring Marketing ROI 1:36:36 The Mobile Supermarket at WRC 1:39:08 Was the KSh 20M Sponsorship Worth It? 1:42:05 Understanding the Modern Shopper 1:46:12 Building Her Walk-Out Fund 1:51:22 Leaving Without Equity 1:52:59 Building MindKraft 1:54:43 Why Money Became Freedom 1:56:01 The KSh 5–10M Farm Loss 1:57:38 Where to Find Betty

A busy restaurant can still be a bad business. Sonia Iraguha, founder of Bicu Lounge, built the Kigali hospitality destination during COVID after investing roughly RWF 40 million, learning the economics of hospitality from the ground up. Five years later, cocktails contribute roughly 50–60% of revenue, but Sonia has had to learn the harder lessons around margins, pricing, table turnover, breakage and seasonality.In 2024, Bicu faced its biggest financial test when Sonia was forced to leave its original location, pay eight months’ rent upfront and rebuild in a new space. Friends helped bridge the immediate gap before she eventually explored formal financing and business support.Beyond Bicu, Sonia reflects on growing up around her grandmother’s hospitality businesses, her luxury brand management background in Paris and why she is now looking beyond the business as her only financial asset. This is a story about the money behind hospitality, and what it takes to build a business that can survive its hardest seasons.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Building Bicu During COVID02:14 The RWF 40M Starting Point05:31 Learning Hospitality From Scratch09:18 When Revenue Isn't Profit13:42 How Bicu Lounge Actually Makes Money18:07 Why Table Turnover Matters22:16 The Hidden Cost of Breakage26:41 Pricing Cocktails for Profit30:55 Surviving Kigali's Slow Seasons35:12 The Power of Corporate Clients39:28 Why Full Tables Can Mislead You43:06 Bicu's Biggest Financial Setback47:18 Paying 8 Months' Rent Upfront51:42 The Loan Sonia Almost Didn't Take56:10 Rebuilding Bicu From Scratch01:00:44 Competing for Kigali's Customers01:04:32 Why Restaurants Keep Fighting for the Same Crowd01:08:18 Investing Beyond Bicu01:12:06 Building African Brands for Luxury01:16:24 What's Next for Sonia & Bicu Lounge

Fred Waswa started working on KSh1,500 a month. After losing his father as a teenager, he became responsible for helping support his mother and siblings, learning early that making money was not enough; you had to know what to do with it. That mindset followed him from his early jobs at Pioneer Insurance and Minet to Standard Chartered, where his salary rose from KSh4,500 to KSh75,000.The money still never felt like enough. Fred ran side businesses, lost money in a failed hotel, accumulated KSh26,000 in debt and, despite being named Minet's Best Employee of the Year, considered leaving his career altogether. He eventually walked away from Standard Chartered to start a pension consultancy from a garage. One of his earliest assignments earned him KSh2.8 million, money he used to buy land and build a house without taking a loan.Today, Fred Waswa leads Octagon Africa Financial Services, managing more than KES 85+ billion in assets. In this conversation, he traces the decisions, risks, failures and financial lessons that took him from KSh1,500 to building a regional financial services business, while sharing his perspective on Kenya's pension industry, long term investing and why he sees money as seed: something to grow before you spend it.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:45 The KSh150 Raise That Changed Everything03:12 Starting Out on KSh1,50008:26 Losing His Father at 1414:18 Learning to Make Money Grow21:05 The KSh26,000 Debt29:42 From KSh4,500 to KSh75,00037:16 The Decision to Leave Standard Chartered46:08 Starting From a Garage54:32 The KSh2.8M Two Week Job01:04:15 Building Octagon01:15:42 How Kenya’s Pension System Changed01:27:18 Why Your Income Is Never Enough01:36:04 Money Is Seed01:41:52 Fred’s Advice on Building Wealth

Richard Musinguzi once received UGX400 million from his animation business and realised that making serious money was easier than knowing what to do with it. The creator of Katoto Uganda had built a recognised creative property from a simple character sketch, eventually producing 500+ advertisements, growing to an 18-person team and generating an estimated UGX1.6 billion over four years.

But behind the revenue were weak systems. Invoices were created in Word, records were difficult to track and much of the production process lived inside Richard's head. He had to learn pricing, accounting, delegation and systems, while his time in Paris exposed him to a more structured model of creative production.

In this Financially Incorrect Uganda Edition, Richard Musinguzi talks about Katoto's money, the systems it lacked and what it took to rebuild the company around specialised roles, processes and semi-autonomous creative directors. His story is ultimately about the difficult transition from creating value yourself to building a business that can create it without you.

---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------00:00 — From a WALL-E sketch to Katoto Uganda
02:00 — The first money Richard made from art
04:30 — Why creative talent didn't change his finances
07:00 — How Katoto became a commercial property
10:00 — Producing 500+ animated advertisements
13:00 — The UGX1.6B Katoto generated
16:00 — What happened when UGX400M arrived
19:00 — The business problems behind the revenue
22:00 — When the founder became the bottleneck
25:00 — Losing roughly UGX60M in studio assets
28:00 — Why Richard started studying accounting
32:00 — What Paris taught him about creative systems
36:00 — Rebuilding Katoto after returning to Uganda
40:00 — The new studio and profit-sharing model
44:00 — Building a company that doesn't depend on Richard
48:00 — The commercial lesson for African creatives