A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.

To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. 

This means they will be here today, and then the current (the market) will take them somewhere else in a short period of time. 

The opposite is the pond, where employees stick around for a long period of time.

Surprisingly, they both come with their own challenges.

How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned.

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Rivers and ponds concept: Short-term and long-term employees (1:15)

- Old is not always gold (3:32)

- Mentorship: A test drive for both the employer and the employee (3:42)

- Starting with the easy part, that often is your training protocols (6:57)

- It’s not a bad idea to ask them how long they plan to stick with you (9:17)

- Helping people grow (11:30)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently.

Gym World's very own Mark Fisher loves it so much that he bought a franchise.

At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing.

Amidst the complexity of some of the concepts in the fitness industry, Alloy Personal Training stands out by keeping its approach refreshingly simple. The simplicity of the model is a critical factor in the success of the business.

This approach has consistently delivered exceptional results, attracting a loyal clientele seeking effective and efficient workout solutions.

Looking ahead, Alloy Personal Training shows promise for further expansion and influence in the fitness industry. With a proven track record of success in a continually growing market, the franchise is well-positioned to tap into the increasing significance of health and wellness in people's lives.

Alloy's dedication to delivering tangible results and fostering a supportive community positions it favorably for continued growth and success.

Key Takeaways

- What is Alloy Personal Training Franchise (05:29)

- Why language matters when selling fitness (09:41)

- How Alloy programming evolved (12:30)

- The only small group training franchise (26:56)

- The unit economic of an Alloy location (32:46)

- The perfect location of an Alloy location (33:59)

- Alloy's marketing strategy (36:21)

- Why brand design and gym layout matters (54:13)

- The ideal Alloy franchisee (1:03:16)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Suzanne celebrate a significant milestone – awarding the 150th Alloy Personal Training Franchise location.

The journey has been one of growth, learning, and continuous adaptation.

They delve into their reflections on this achievement and the valuable lessons they've picked up along the way.

One of the first observations Rick and Suzanne share is the increasing clarity of their "why" as they expand the business.

With more locations and a growing community of franchisees and clients, the impact of Alloy Personal Training became more evident.

Hearing success stories from clients who regained their fitness abilities validates the purpose behind Alloy.

The franchise is also providing opportunities for many entrepreneurs and extending its positive influence through investment and business ownership opportunities.

Listen to this episode as Rick and Suzanne dive into this and 2 more important observations from awarding 150 franchise locations!

Key Takeaways 

- We crossed 150 Locations! (03:28)

- Why we do what we do (04:38)

- It's always about the people (12:17)

- If you want it done right, do it yourself (15:50)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process.

These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising.

The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhibited during the initial stages of getting a franchise open often acts as a predictor of its ultimate outcome.

Those franchisees who consistently show up and actively participate in the early phases of real estate and construction tend to achieve greater success once the franchise business gets going.

This early engagement is a foundation upon which relationships are built and maintained. By being present and involved from the outset, stakeholders demonstrate their commitment and dedication to the success of the business.

This not only sets a positive tone for collaboration but also fosters a sense of ownership and accountability.

Tune in to this episode to learn how these real estate and construction truths provide a comprehensive perspective on achieving success.

Key Takeaways

- The importance of early engagement (04:03)

- The concept of autonomy and the impact of choice (09:19)

- Core values as a guiding lens (13:41)

- Managing emotions in running a business (16:26)

- Don't take yourself too seriously (19:01)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In a recent episode of the GOGZ podcast, host Andres Escobar sat down with Rick Mayo to travel back in time and pick lessons from his long and successful journey in the fitness industry.

Rick's journey from personal trainer to successful fitness franchise owner is an inspiring tale of growth, grit, and hard work. Rick is more than a successful fitness entrepreneur; he's a visionary leader who has left an indelible mark on the fitness industry.

His story encapsulates his evolution from a personal trainer to a business owner, all while inspiring others to pursue their passions despite their fears.

Rick envisions Alloy's future to be 800 franchise locations, creating numerous career opportunities within the fitness industry and delivering returns for franchise investors.

One of the biggest lessons for aspiring entrepreneurs that Rick and Andes emphasize in this episode is the ability to embrace discomfort and self-doubt in their entrepreneurial journeys.

Tune in to this episode to learn from Rick Mayo's experiences as you work to achieve your dreams in the fitness industry.  

Key Takeaways

- Get out of your comfort zone (04:31)

- Get comfortable being uncomfortable (07:36)

- Focus on who you are becoming (12:18)

- How to keep moving forward and growing (15:57)

- How to overcome obstacles (26:21)

- What needs to change in the fitness industry (33:13)

- Inhibitors of growth (38:07)

- Rick answers 5 fast questions (41:52)

Additional Resources:

- Five Wishes of the Dying by Bronnie Ware

- The Road Less Stupid by Keith Cunningham

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this enlightening conversation, Rick Mayo sat down with Bryan O'Rourke, an expert with extensive knowledge in both fitness and technology realms, to discuss a wide range of captivating topics shaping the landscape of the fitness and wellness industry.

Bryan O'Rourke expressed his optimism about the US economy, highlighting its remarkable performance despite challenging times. The US economy has consistently outperformed its peers, showcasing robust GDP growth.

When it comes to the future of the fitness industry, O'Rourke passionately emphasized a shift towards a more holistic approach, one that encompasses not only physical fitness but also other critical aspects of overall well-being, such as nutrition, sleep, mental health, and stress management.

This all-encompassing perspective speaks to the changing preferences of health-conscious individuals seeking comprehensive solutions that touch every facet of their lives.

O'Rourke noted that fitness businesses that emphasize the delivery of comprehensive services will not only excel but also command premium returns. Alloy Personal Training Franchise is one such concept that is experiencing impressive growth.

Tune in to this episode for more insights on the US economy, AI and technology, and where we're headed in the fitness industry.

Key Takeaways

- Meet Bryan O'Rourke (00:53)

- Rick's and Bryan's Did You Know (03:30)

- The strength of the US economy (08:24)

- AI technology in fitness and wider society (14:36)

- Technology increasing human interaction (17:10)

- Thoughtful adoption of technology (21:27)

- Unlearn to relearn and survive (25:05)

- The future of the fitness industry (27:23)

Additional Resources:

Connect with Bryan O'Rourke

Website: https://www.bryankorourke.com/

LinkedIn: https://www.linkedin.com/in/bryankorourke/

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with multi-unit Alloy franchisee Nick Garrity to discuss the keys to scaling to multiple Alloy franchise locations. Nick previously worked with the largest Orange Theory franchisee (140 locations) and brings a unique yet simple perspective.

Nick Garrity's insights into multi-unit franchise ownership provide valuable guidance for aspiring franchisees looking to scale their businesses successfully.

In managing multiple franchise locations, few factors wield as much influence over success as the quality of the team behind the operation. Establishing and nurturing a strong team is a key pillar in the success of the business.

A cohesive team shares a common understanding of the franchise's core values and translates them into actions that resonate with customers.

In addition to the team, another issue that Nick underscores is the importance of simplicity. This aligns perfectly with one of Alloy's core values—"keep it simple."

Nick's approach to multi-unit ownership revolves around simplicity. He encourages franchisees to keep the main thing, the main thing—focusing on the core offerings of the business.

Tune in to this episode to learn more about the keys to successful multi-unit franchise ownership.

Key Takeaways

- Meet Nick Garrity (04:04)

- The Alloy avatar client (12:20)

- How to manage multiple franchise facilities (13:55)

- People People People (15:13)

- Keep it simple (16:53)

- Keep the main thing the main thing (20:31)

- Valuable communication within the team (21:54)

- Phases of an Alloy franchise (28:15)

- Leadership lessons for franchisees (38:16)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo, the CEO of Alloy Personal Training Franchise, is interviewed by Michael Becker of Models of Masters Podcast on Scaling Alloy from a single location to licensing over 2000 clubs worldwide to now having more than 100 franchise locations in development.

One key aspect that sets Alloy Personal Training Franchise apart is its holistic approach to fitness and business management.

The Alloy model emphasizes personalized training, catering to individual goals, injuries, and preferences. As people increasingly seek tailored fitness experiences, Alloy's unique approach positions them for significant growth in the fitness industry.

The success of Alloy Personal Training Franchise can be attributed to several key factors. 

Targeting an underserved customer demographic, catering to individuals aged 45 to 65 with more discretionary income. By offering small-group training in a safe and social environment, Alloy creates a better value proposition than traditional large fitness clubs.

If you're an entrepreneur looking for a turnkey franchise opportunity with a brand, with a proven track record of success and a commitment to changing lives through personalized training, Alloy Personal Training Franchise offers the ideal path to success and impact in the fitness industry.

Key Takeaways

- Rick's health and fitness journey (00:36)

- Scaling Alloy from a single location to a franchise (07:11)

- Customer experience is everything (14:06)

- Revenue and growth numbers (17:02)

- Lessons from scaling a business (20:38)

- Mindset shift required to be successful in business (25:29)

- What Alloys looks for in franchisees (27:20)

- How to fund a franchise business (29:51)

- What drives Alloy's retention rates? (34:14)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Matt outline the vision for the future of the Alloy Training Franchise, detailing how we plan to achieve our dreams while maintaining our core values and commitment to franchisee success.

At Alloy, we understand that rapid growth must go hand-in-hand with unwavering support for our franchisees. As we expand, our top priority is to stay ahead of the curve and be fully equipped to provide assistance to our franchisees as needed.

Rest assured, our goal is to grow with integrity, ensuring that each franchisee receives the guidance and resources required to thrive. We firmly believe that our success lies in the success of our franchise partners.

As we continue on our growth trajectory, questions often arise about whether we will seek external funding or consider selling a portion of the company. While we don't rule out these possibilities, our primary focus is on organic growth and preserving Alloy’s unique culture as we scale rapidly.

Tune in to this episode as Matt and Rick discuss the Alloy goal of 800 locations awarded by 2030. 

Rick addresses the ramp to scale and how franchisees will receive proper support, when and if there will be a partial equity sale, and how Alloy plans to keep the current culture intact through these critical phases. 

Lastly, what happens if Rick gets hit by a bus :) Enjoy!

Key Takeaways

- Where is Alloy Franchise headed? (03:41)

- Addressing the recent negative press around fitness franchising (06:00)

- Alloy’s plan to support franchisees (09:40)

- Will Alloy ever get sold? (11:42)

- Keeping the culture intact as we scale (14:54)

- What happens if Rick is not there (18:08)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Embarking on a journey toward optimal health and wellness requires more than just following the latest diet trends or fitness fads.

It demands a deeper understanding of the fundamental components that lay the groundwork for success.

In this captivating episode, Rick sits down with Alloy franchisee and corporate wellness coach Rami Odeh to discuss the top five nutrition habits to ensure success.

It all begins with defining your "why," delving into the very core of your motivations, and unleashing the passion that will fuel your journey towards successful nutritional habits.

But that's not all - accountability and tracking become your trusted allies, guiding you on the path of consistency and progress. Say goodbye to the confusion surrounding diet types and macros as Rick and Rami unveil the truth about the mighty calorie and its role in shaping your body's destiny. They also talk about the importance of adequate protein intake and sleep.

So, tune in and delve into the core principles that underpin successful nutrition and valuable insights that can empower and inspire individuals to make lasting positive changes in their lives.

Key Takeaways

- Define Your "Why" (06:36)

 - Embrace Accountability and Tracking (15:33)

- Calories Matter More Than Diet Types or Macros (22:10)

- Prioritize Adequate Protein Intake (30:57)

- The Impact of Sleep on Nutrition and fitness goals (38:06)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!