Alloy Personal Training Business

Preselling fitness over the phone for a yet-to-be-opened facility is as challenging as it sounds. But here at Alloy Personal Training Franchise, we have perfected the art of preselling, often opening new franchises at or near full capacity.

Adam Blankenship, Alloy's presale specialist, joins Rick in this episode to share the exact process, how we do it, and why it is so successful.

The first thing you must do in a call is set the right expectations.

One common pitfall people make in phone sales is immediately diving into providing information when a prospect gets on the line. The key here is to set the stage for the call right from the beginning. Begin by explaining the purpose of the call.

For instance, you can say, "During this call, I will ask you some questions to understand your needs and answer any questions you have. Our goal is to determine if our services align with your goals." Doing this lets you gain the prospect's permission to guide the conversation and establish yourself as an expert.

The aim is to prevent the conversation from becoming transactional, focusing solely on price and services. Instead, you're setting the tone for a value-based conversation, emphasizing the importance of understanding the prospect's specific needs.

Tune in to this episode to hear our exact process to conduct phone sales!

Key Takeaways

- Meet Adam Blankenship (00:00)

- The challenge of preselling through the phone (08:25)

- Setting the right expectations for a call (10:58)

- Find the "why" (16:42)

- How to ask them to join (23:50)

- Overcoming the 3 most common objections (25:12)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Evaluating your trainers is a crucial aspect of running a successful fitness business. Evaluating trainers isn't about being critical but rather about fostering a culture of continuous improvement and accountability. 

Traditional annual reviews may have been the norm, but waiting an entire year for feedback is often too long. By switching to a quarterly review system, trainers and managers can engage in more frequent and meaningful conversations.

This proactive approach ensures that small issues don't snowball into significant problems, benefiting both the trainers and the clients.

But how do you evaluate the effectiveness of these trainers, ensuring they are providing the best service to your clients?

In this episode, Rick and Matt uncover two powerful methods for assessing trainers – the Quarterly Review and the Secret Shopper technique.

These strategies offer a fresh perspective on continuous improvement and ensure trainers are consistently delivering an exceptional client experience. 

Tune in to the full podcast episode to gain a deeper understanding of these methods and get ready to take your fitness business to new heights.

Your trainers and clients will thank you for it!

Key Takeaways

- Why you need to do quarterly reviews (01:08)

- 4 essential questions during these quarterly reviews (03:07)

- Evaluating trainers by core tenets (11:52)

- The Secret Shopper Technique (12:52)

- How often to secret shop (16:23)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

While digital marketing and advertising have their place in fitness marketing, there's an often overlooked and highly effective organic marketing strategy that can bring in a steady stream of new leads: cross-promotion with local businesses.

It is the single most effective organic marketing strategy known to man for the fitness business.

Unlike paid advertising, organic marketing involves building genuine relationships and engaging with your local community.

Cross-promotion, a form of organic marketing, is all about partnering with local businesses that share a similar customer base.

It's about creating connections with other businesses and potential customers in your area.

It's a win-win strategy that benefits both your fitness business and your partner's business. Here's how it works.

Tune in to this episode for some tips on how to do an effective cross-promotion campaign in your fitness business.

Key Takeaways

- Organic marketing for fitness businesses (03:13)

- Cross-promotion strategies for local businesses (04:32)

- The Three-Pronged approach for cross-promotion (12:00)

- Measurable ROI for cross-promotion (13:26)

- Overcoming apathy for organic marketing (18:40)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama!

As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability.

Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember episode 94, where we talked about the Ugly Baby Syndrome and how it can affect your business?

For example, here at Alloy Personal Training, we changed our business model to small group personal training for the sake of simplicity, scalability, and profitability.

In fact, this change fixed most of the problems we were experiencing with the previous model, such as scheduling, complexity, and high churn rates.

Listen in to learn why you should consider changing your business model to solve your business problems and increase profitability!

Key Takeaways

- Should you change your fitness business model (01:46)

- The Ugly Baby Syndrome (05:43)

- What are the resources needed to drive your model (06:04)

- Are you a marketing business that does fitness on the side? (08:34)

- Know thy numbers (09:30)

- Keep your fitness business model simple (12:03)

- Evaluating the ROI of your model (14:32)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.

To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. 

This means they will be here today, and then the current (the market) will take them somewhere else in a short period of time. 

The opposite is the pond, where employees stick around for a long period of time.

Surprisingly, they both come with their own challenges.

How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned.

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Rivers and ponds concept: Short-term and long-term employees (1:15)

- Old is not always gold (3:32)

- Mentorship: A test drive for both the employer and the employee (3:42)

- Starting with the easy part, that often is your training protocols (6:57)

- It’s not a bad idea to ask them how long they plan to stick with you (9:17)

- Helping people grow (11:30)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently.

Gym World's very own Mark Fisher loves it so much that he bought a franchise.

At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing.

Amidst the complexity of some of the concepts in the fitness industry, Alloy Personal Training stands out by keeping its approach refreshingly simple. The simplicity of the model is a critical factor in the success of the business.

This approach has consistently delivered exceptional results, attracting a loyal clientele seeking effective and efficient workout solutions.

Looking ahead, Alloy Personal Training shows promise for further expansion and influence in the fitness industry. With a proven track record of success in a continually growing market, the franchise is well-positioned to tap into the increasing significance of health and wellness in people's lives.

Alloy's dedication to delivering tangible results and fostering a supportive community positions it favorably for continued growth and success.

Key Takeaways

- What is Alloy Personal Training Franchise (05:29)

- Why language matters when selling fitness (09:41)

- How Alloy programming evolved (12:30)

- The only small group training franchise (26:56)

- The unit economic of an Alloy location (32:46)

- The perfect location of an Alloy location (33:59)

- Alloy's marketing strategy (36:21)

- Why brand design and gym layout matters (54:13)

- The ideal Alloy franchisee (1:03:16)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Suzanne celebrate a significant milestone – awarding the 150th Alloy Personal Training Franchise location.

The journey has been one of growth, learning, and continuous adaptation.

They delve into their reflections on this achievement and the valuable lessons they've picked up along the way.

One of the first observations Rick and Suzanne share is the increasing clarity of their "why" as they expand the business.

With more locations and a growing community of franchisees and clients, the impact of Alloy Personal Training became more evident.

Hearing success stories from clients who regained their fitness abilities validates the purpose behind Alloy.

The franchise is also providing opportunities for many entrepreneurs and extending its positive influence through investment and business ownership opportunities.

Listen to this episode as Rick and Suzanne dive into this and 2 more important observations from awarding 150 franchise locations!

Key Takeaways 

- We crossed 150 Locations! (03:28)

- Why we do what we do (04:38)

- It's always about the people (12:17)

- If you want it done right, do it yourself (15:50)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process.

These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising.

The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhibited during the initial stages of getting a franchise open often acts as a predictor of its ultimate outcome.

Those franchisees who consistently show up and actively participate in the early phases of real estate and construction tend to achieve greater success once the franchise business gets going.

This early engagement is a foundation upon which relationships are built and maintained. By being present and involved from the outset, stakeholders demonstrate their commitment and dedication to the success of the business.

This not only sets a positive tone for collaboration but also fosters a sense of ownership and accountability.

Tune in to this episode to learn how these real estate and construction truths provide a comprehensive perspective on achieving success.

Key Takeaways

- The importance of early engagement (04:03)

- The concept of autonomy and the impact of choice (09:19)

- Core values as a guiding lens (13:41)

- Managing emotions in running a business (16:26)

- Don't take yourself too seriously (19:01)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In a recent episode of the GOGZ podcast, host Andres Escobar sat down with Rick Mayo to travel back in time and pick lessons from his long and successful journey in the fitness industry.

Rick's journey from personal trainer to successful fitness franchise owner is an inspiring tale of growth, grit, and hard work. Rick is more than a successful fitness entrepreneur; he's a visionary leader who has left an indelible mark on the fitness industry.

His story encapsulates his evolution from a personal trainer to a business owner, all while inspiring others to pursue their passions despite their fears.

Rick envisions Alloy's future to be 800 franchise locations, creating numerous career opportunities within the fitness industry and delivering returns for franchise investors.

One of the biggest lessons for aspiring entrepreneurs that Rick and Andes emphasize in this episode is the ability to embrace discomfort and self-doubt in their entrepreneurial journeys.

Tune in to this episode to learn from Rick Mayo's experiences as you work to achieve your dreams in the fitness industry.  

Key Takeaways

- Get out of your comfort zone (04:31)

- Get comfortable being uncomfortable (07:36)

- Focus on who you are becoming (12:18)

- How to keep moving forward and growing (15:57)

- How to overcome obstacles (26:21)

- What needs to change in the fitness industry (33:13)

- Inhibitors of growth (38:07)

- Rick answers 5 fast questions (41:52)

Additional Resources:

- Five Wishes of the Dying by Bronnie Ware

- The Road Less Stupid by Keith Cunningham

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this enlightening conversation, Rick Mayo sat down with Bryan O'Rourke, an expert with extensive knowledge in both fitness and technology realms, to discuss a wide range of captivating topics shaping the landscape of the fitness and wellness industry.

Bryan O'Rourke expressed his optimism about the US economy, highlighting its remarkable performance despite challenging times. The US economy has consistently outperformed its peers, showcasing robust GDP growth.

When it comes to the future of the fitness industry, O'Rourke passionately emphasized a shift towards a more holistic approach, one that encompasses not only physical fitness but also other critical aspects of overall well-being, such as nutrition, sleep, mental health, and stress management.

This all-encompassing perspective speaks to the changing preferences of health-conscious individuals seeking comprehensive solutions that touch every facet of their lives.

O'Rourke noted that fitness businesses that emphasize the delivery of comprehensive services will not only excel but also command premium returns. Alloy Personal Training Franchise is one such concept that is experiencing impressive growth.

Tune in to this episode for more insights on the US economy, AI and technology, and where we're headed in the fitness industry.

Key Takeaways

- Meet Bryan O'Rourke (00:53)

- Rick's and Bryan's Did You Know (03:30)

- The strength of the US economy (08:24)

- AI technology in fitness and wider society (14:36)

- Technology increasing human interaction (17:10)

- Thoughtful adoption of technology (21:27)

- Unlearn to relearn and survive (25:05)

- The future of the fitness industry (27:23)

Additional Resources:

Connect with Bryan O'Rourke

Website: https://www.bryankorourke.com/

LinkedIn: https://www.linkedin.com/in/bryankorourke/

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!