Alloy Personal Training Business

In this episode, we will be discussing the KPIs (Key Performance Indicators) that are critical to the success of your business. Learning what to measure and knowing why it's important is all vital stuff. The knowledge, or the lack of it, can make or break your business.

You can reverse engineer figures such as the number of leads, how many leads you got, how many of those leads you got to book to come in and see you, and how many you closed, to give your team actionable steps and keep them on track.

Be clear about behaviors that can help your team understand what to do - ones that you know are going to lead to the numbers that you want. It’s going to help with client retention in a big way. To know more about how KPIs fit into the big picture, stay tuned.

Key Takeaways:

• Tracking the overall number of leads and their source (1:24)
• How many of those leads do you get to book to come in and see you? (4:04)
• Are you closing at least 20% of overall leads? What's the cost per lead? (7:54)
• A good KPI for a personal training biz for retention would be 3% a month (9:33)
• Then you start looking at lifetime value of the customer (11:36)
• The efficiency rate as percentage of sessions booked (14:13)
• The Big 5 customer uplifts: (21:04)
• 1. Completing a challenging workout
• 2. Achieving fitness goals
• 3. Fitness staff speaking to the customer
• 4. Encouragement from fitness staff
• 5. Reception staff speaking to the customer

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Additional Resources:

• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, we are discussing the most effective ways to evaluate the trainers on your staff. Evaluation time is an opportunity to tell them about the things they are doing well, and what they could start doing to add to that.

How often should you review your coaches or your team? Should you do an annual review? Well, waiting a year until you do a sit-down with anybody on your team is way too long. Even in a small environment, people can get a little sideways and start wondering how they fit in, how they're doing and what's next for them.

A few years ago, we switched from an annual review to a quarterly review. So it's literally a quarterly sit-down. That helped a lot because then we can get to sit down and have these conversations before things get too far gone. And then, what happens in these meetings is really important, because when people show up otherwise, they are here to work, and we are busy.

So, how can you go about making sure that what transpires in these meetings ends up making all sides happy? This is what we are going to discuss, so stay tuned.

Key Takeaways:

• Have trainers think before they get to the meeting (3:13)
• What are they doing really well right now, and thus should keep doing? (3:50)
• What can they start doing? Could be about something they're already into (5:13)
• What do they need to stop doing? (7:02)
• What can you help them with? (8:19)
• Grade your trainers across core tenets; secret shop through your clients (12:17)

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Additional Resources:

• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, we share our seven core tenets for creating a great customer experience around your personal training sessions. Gestures like greeting your clients on their way in, and when they are finished with a session, don’t take much, but go a long way towards creating an awesome customer experience.

In the personal training business, things are supposed to be more intimate and more personal by default. And there are situations that call for building a community even within the construct of personal training.

How to go about describing the benefits of an exercise to a client? What is the importance of touching the client? What do you say to a client who has a goal of losing 25 pounds and is stuck at 15? And to a client who says “thank you” at the end of a session? Stay tuned to know all this, and more.

Key Takeaways:

• Greetings within 10 secs of entering the front doors, with the name added (1:36)
• An effective introduction - two different scenarios (5:23)
• Describing the benefits of an exercise through the client’s lens (8:05)
• A touch on the arm or a pat on the back (11:37)
• Finding a win for each client in every session (13:30)
• Holding people accountable; asking them when they’re coming in next (15:58)
• Thanking your clients before they leave (18:04)

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Additional Resources:

• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, we are going to explore different types of reward systems and how they positively affect client retention. Rewards, both the structured ones and the ones that are personal and impromptu, go a long way in increasing customer engagement and driving the type of client behavior that you want to see.

In concurrence with a set of principles laid out in a book we’ve read, we’ll be emphasizing that it’s important to increase the number of high points in the customer experience. That can serve to offset the things that are just “good enough” and thus help create an overall high customer satisfaction scenario. And yes, the personal touch - exhorting the individual customer towards higher things and celebrating even the small accomplishments, is as important as having a structured rewards system in place.

We are going to talk about this, and more, so stay tuned.

Key Points of Discussion:

• Surprisingly personable rewards tell the customer you’re paying attention (0:59)
• Clients’ gifts, and structured reward programs such as referral incentives (4:01)
• Taking a leaf out of Disney’s book: Optimizing the peaks, the high points (7:34)
• Look for little wins for your customers daily, and systemize that (10:51)
• Little things can create the peaks, as a California hotel case study shows (11:27)
• Creating high peaks for regulars instead of chasing lowest end customers (17:57)

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Additional Resources:

• Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

A major challenge facing a gym owner or manager is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.

To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business and it will be a river for their career. Meaning, they will be here today then the current (the market) will take them somewhere else in a short period of time. The opposite is the pond, where employees stick around for a long period of time.

Surprising to some, they both come with their own challenges.

How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned.

Learn more at: http://bit.ly/alloy_franchise

Key Points of Discussion:

• Rivers and ponds concept: Short-term and long-term employees (1:15)
• Old is not always gold (3:32)
• Mentorship: A test drive for both the employer and the employee (3:42)
• Starting with the easy part, that often is your training protocols (6:57)
• It’s not a bad idea to ask them how long they plan to stick with you (9:17)
• Helping people grow (11:30)

Additional Resources:

• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The current landscape of the fitness industry, in particular, the personal training business models, is the topic of today's conversation.

There's a lot of money in fitness right now, and the economy is doing really well - the industry is growing overall. But there’s a lot more competition in the market - one has got to be business-savvy to survive and thrive. We are giving you an overview of the business of coaching and personal training, so stay tuned.

Learn more at: http://bit.ly/alloy_franchise

Key Points of Discussion:

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!