Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares what the first principles are for Fractional CMOs and why it’s always important to start at the beginning with the basics before proclaiming a solution.

 

Takeaways:

• No matter what you’re getting into, don’t forget the first principles. For example, hopping on a call with a business and start giving them all of the answers of what to do without actually knowing all of the symptoms.

• For Fractional CMOs, the first principles include discovering what someone wants, the expected outcome they’re looking for, and their intent. Although this might seem basic, it’s important to establish a baseline with the Marketing 101 level context.

• All of the amazing marketing automation sequences and complex integrations are worthless if that solution doesn’t address the problem. Often, there’s a much simpler solution that will work, but you need to slow down in order to see it.

• So many problems that businesses have can be traced back to them failing the basics, like understanding their ICP (Ideal Client Profile), what their ICP wants, and how to communicate their solution in their ICP’s language.

• Without starting with the basics, you’re setting yourself up for failure. For example, if a business doesn’t understand its ICP and it doesn’t hit the sales targets, decision-makers could overlook a glaring product issue and conclude there’s a problem with marketing.

• If you want to sell more right from the start without incessant testing, remember to start with the first principles of what does the customer want? What does the prospect want? What do they close their eyes and dream about the outcome of if you provide?

 

Quote of the Show:

• “We just have to calm back down and get back to the basics, because the basics are what businesses tend to do the worst at.” - Casey Stanton

 

Links:

• Twitter: https://twitter.com/CaseyStanton

• LinkedIn: https://www.linkedin.com/in/caseystanton/

• CMOx Website: https://cmox.co/call/

• The Fractional CMO Method: https://cmox.co/book/

 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show

• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671

• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC

• YouTube: https://youtu.be/DGHHkWXGwqs