August 16, 2018

Amanda Todd on Expansion Strategies & Tactics, Consistency & Value

38 minutes

Scaling and expanding into new markets has its own unique set of challenges, but it also has many opportunities. What needs to be set up in your business in order to be expansion-ready? What values must a team leader must have to pull this off successfully? How do you go about generating leads in a market you aren’t actually in? What has to consistent across all iterations of the organization? On this episode, Amanda Todd shares on expanding into 4 markets successfully, while still being present at the hub office.

Make sure when you’re scaling that you have technology in place so that you can have local resources as well. -Amanda Todd

Takeaways + Tactics

When it comes to expansion, we shouldn't wait until our home operation is 100% perfect, because it will never be.

Who we hire is what makes all the difference in the world. We have to bring people in who are self-motivating and don’t need a lot of hand holding.

Referrals may be a good, low cost way to do business but that’s not scalable 4 states away.

In term of scalability, we should have a good CRM in place that can handle multiple locations.

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https://www.colerealtyresource.com/landing/realestatesalessolutions/

At the start of the show, Amanda shares how she got started and the structure of her central team. Next, she talked about the observations she’s made, the failures her team has had and what she learned from them. We also talked about the importance of understanding our value as a team leader, and the things Amanda keeps consistent across all her offices.

We also discussed:

The importance of having a local phone number

Why we need to diversify your lead sources

The importance of streamlining our process

There will always be people buying and selling houses. If we have a really solid system and the right people in place, we can do well in any market. However, we do need the right mindset and technology. We have to be willing to commit to 6 months of resources towards our expansion office, and use a CRM that can work across the different cities we’ll be in.

Guest Bio-

Amanda Todd began her real estate career after being a stay-at-home mom a majority of her adult life. In May 2015, Amanda closed her first transactions and was blessed with fast success in real estate. With a love for the fast paced environment of real estate sales and unmatched determination to provide for her family as a single mother, she completed 100+ transactions in just over two years and landed on a national stage, dubbed the "Million Dollar Mom." In order to support her desired growth, Amanda joined Keller Williams Realty in March of 2016 and created the Amanda Todd Group, focused on creating success in a team environment. Now with 17 Buyer's agents and a staff of 3, the Amanda Todd Group is the number 2 producing group for closed units in Northern California and Hawaii Region. Go to http://amandatoddgroup.com/or contact Amanda on 916-303-6375 or email [email protected].

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