That Amazon Ads Podcast

Amazon Business Placements Overview & Strategy


Listen Later

Ready to nail your Amazon Business Placements Overview & Strategy?

In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast.

Click play and learn the placements tweak most sellers ignore.

If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots.

We break down what Amazon Business Placements are, how placements modifiers stack, and when it makes sense to raise—or ignore—those bids.

You'll see real numbers from live accounts, including conversion rates, average order value, and revenue per click.

No fluff, just data you can act today.

Here's what's inside:

  • Quick refresher on core Amazon PPC metrics
  • Step-by-step guide to testing business placement modifiers
  • When a 100% boost is smart—and when it wrecks your ACoS
  • How to tell if your brand attracts B2B shoppers (hint: check units per order)
  • Live audit of keyword harvesting, negative targets, and bid strategy mistakes

By the end, you'll have an Amazon Business Placements Overview & Strategy that fits your own goals, whether you sell janitorial supplies, home-improvement gear, or niche bundles.

We also cover sponsored display options for B2B audiences, fresh from the console update.

🔔Subscribe for weekly deep dives on Amazon PPC strategy, bidding, and campaign structure. Drop your questions in the comments—let's fix your ads together.

...more
View all episodesView all episodes
Download on the App Store

That Amazon Ads PodcastBy Stephen Noch and Andrew Bailiff

  • 5
  • 5
  • 5
  • 5
  • 5

5

28 ratings


More shows like That Amazon Ads Podcast

View all
The School of Greatness by Lewis Howes

The School of Greatness

21,273 Listeners

Capitalism.com with Ryan Daniel Moran by Capitalism.com

Capitalism.com with Ryan Daniel Moran

730 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,801 Listeners

AM/PM Podcast by Kevin King

AM/PM Podcast

211 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,328 Listeners

Seller Sessions Amazon FBA and Private Label by Danny McMillan

Seller Sessions Amazon FBA and Private Label

63 Listeners

The PPC Den: Amazon PPC Advertising Mastery by The PPC Den

The PPC Den: Amazon PPC Advertising Mastery

100 Listeners

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

526 Listeners

The Smartest Amazon Seller by SmartScout

The Smartest Amazon Seller

145 Listeners

My Amazon Guy by Steven Pope

My Amazon Guy

37 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

8,902 Listeners

Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

Better Advertising with BTR Media

12 Listeners

Ecomm Breakthrough by Josh Hadley

Ecomm Breakthrough

77 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

TACOS Tuesday - Amazon Ads Tactics by Sell Global

TACOS Tuesday - Amazon Ads Tactics

0 Listeners