Welcome to Episode 52 of the Amazon Influencer Podcast! Yes, AIP numbers are lower again. Is it time to throw in the towel? Hardly!

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Current Challenges:

• Low Engagement Numbers: Despite increased video output, earnings have declined.
• Frustration: Despite posting more videos, earnings haven’t matched the effort, leading to frustration.

Potential Reasons for Decline

• Increased Competition:
• More AIP influencers in the market, leading to saturation.
• Amazon’s changes in video carousel placement have reduced visibility.
• Product Relevance:
• Many reviewed products, particularly from Chinese suppliers, are new and unproven, leading to lower sales.
• Previously reviewed household items, which are popular and well-reviewed, tend to perform better.
• Video Quantity vs. Product Quality:
• High video count doesn’t always equate to higher earnings, especially if the products are not in demand.

Strategies to Improve Earnings

• Diversify Income Streams:
• Selling Free Products: Leveraging free products received from suppliers by selling them on platforms like Facebook Marketplace or eBay.
• Paid Video Reviews: Negotiating payment for video reviews, even if commissions are low.
• Licensing Content to Brands: Potentially earning $500 or more by licensing video content to brands for a limited period.
• Creator Connections:
• Get more free products and better deals.

Advice for New AIP Participants

• Getting Started:
• TikTok as a Gateway: TikTok is currently the most reliable platform for gaining entry into AIP.
• Avoid Common Pitfalls:
• Don’t mention Amazon directly in videos to avoid rejection.
• Focus on engagement rather than follower count.
• Three-Video Requirement:
• After you get in for the first level, make sure to go here: https://www.amazon.com/creatorhub/.
• You'll see that you'll need to upload 3 videos and that there's still a lock for on-site placement.
• Once you upload the videos and they are approved, then you'll receive a welcome message and the lock will disappear.
• Remember, if you get rejected, it may not be the videos. It could be your social media account.

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