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📊 Discover the new Amazon Path-to-Purchase Report! Stephen & Andrew break down how to analyze customer journeys and ad effectiveness on Amazon PPC.

Watch the episode on Youtube.

🚨 New! Amazon Path-To-Purchase Reports | That Amazon Ads Podcast Episode 87

In this episode of That Amazon Ads Podcast, Stephen and Andrew dive into the brand-new Amazon Path-to-Purchase Report, offering a fresh perspective on customer journeys and ad effectiveness in Amazon PPC. With insights showing that 64% of sponsored product sales come from new-to-brand customers, this report provides advertisers with powerful data to optimize their ad strategies.

Stephen and Andrew explain how to use the report to track month-over-month performance, measure the impact of single vs. multiple ad touches, and make informed decisions to boost your Amazon advertising ROI. However, they also address the report's limitations, including the need for manual data processing and the lack of critical metrics like traffic and frequency data.

Finally, they share their hopes for future improvements, including advanced features from Amazon Marketing Cloud (AMC) to make the report even more valuable for Amazon sellers and advertisers.

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