Welcome to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney, he's the owner of American Cattlemen Media, and he sits down with Brad Johnson, Owner of Johnson Family Cattle. In this episode, Brad and Gale will dive into the Badgerland Bull Sale held on March 8th, 2026, at 1PM CDT at Marda Angus Farms, in Lodi, Wisconsin.
The 4th Annual Badgerland Bul sale, where top-quality Angus and Red Angus Producers come together for an elite offering at Marda Farms. This year's sale features outstanding genetics from Marda Angus, Johnson family Cattle, Hornung Red Angus, and Miller Farms Shorthorns, showcasing a powerful set of herd sire prospects from their 2025 calf crops. These bulls are built to be sound, functional, and ready to go to work - bred with today's cattlemen in mind and designed to add value to any program.
These producers came together several years ago after realizing their similar philosophies and the complementary nature of their programs, shifting from selling bulls private treaty to the joint Badgerland sale designed to better serve a broader commercial and purebred customer base.
Brad explains that the foundation of their breeding programs is a commercial mindset. Each outfit is directly involved in the commercial cattle business, whether through feeding cattle, freezer beef programs, or running commercial cow herds. This practical experience shapes their focus on cattle that perform in the pasture, feedlot, and ultimately on the plate, emphasizing soundness, longevity, and a high-quality eating experience for consumers.
The offering consists of approximately 40 Angus and Red Angus bulls, along with one Shorthorn bull and two standout fall heifer prospects. On the black Angus side, Brad highlights the BA Seven Oaks Bold Ruler sons for their impressive phenotype, muscle, body capacity, and structural correctness, followed by Gettysburg sons known for calving ease and strong maternal potential, and Great Lakes sons with a proven, high-value pedigree. On the Red Angus side, Brad describes this year’s group as their best to date, including three full brothers by Resonate out of a key donor cow, praised for calving ease, eye appeal, and overall balance. Horning Red Angus contributes bulls backed by a powerful cow herd, focused on growth and consistent maternal strength.
Miller Farms adds a well-made Shorthorn bull, and the two fall heifers—one a Blackcap Maiden daughter and the other a Ruby female—are described as donor-quality, with strong EPDs, elite pedigrees, and the flexibility to excel as both show prospects and breeding females.
Brad also stresses that the bulls are developed with longevity in mind, grown on forage-based diets in large traps to promote sound feet, good semen quality, and long-term functionality.
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