AM/PM Podcast

By Helium 10Business Entrepreneurship Marketing

AM/PM Podcast episodes

February 19#497 - Brand Metrics Reveals Your Amazon PPC Problems
Are your Amazon ads “broken” or is it something else? In this episode, we share a simple audit that reveals what’s really killing performance and the first fix that usually changes everything.
Most sellers assume Amazon PPC is the problem when the real bottleneck is often the offer. In this episode, Carrie Miller and Destaney Wishon walk through a quick, repeatable way to diagnose what’s actually holding growth back: bids, campaign structure, or your product detail page. The goal isn’t “optimize everything.” It’s to identify the one thing that’s breaking performance and fix that first.

Destaney starts with Amazon Advertising’s Brand Metrics Dashboard to compare your conversion rate and traffic vs your category. If your conversion rate is below the category median, PPC can drive clicks all day and still struggle—because you’re paying for traffic your listing can’t convert. She explains how category selection matters (sometimes you need to go broader to get better benchmarks) and why seasonality and market share shifts can fool you if you only look at your own numbers.

From there, the audit shifts into Amazon PPC fundamentals: avoid messy structures like mixed match types without a harvesting system, duplicative campaigns, and multiple ad groups that wreck budget control. The recommended approach is to use one campaign, one ad group, organized by strategy (traffic/rank vs. efficiency/profit). Then bid optimization becomes simpler: focus on the highest-spend targets first, make changes using the right attribution window (not hour-by-hour panic), and allocate budget intelligently—Sponsored Products as the core spend, with Sponsored Brands kept within a reasonable performance range.

Stop guessing and start auditing. Hit play, run the same checklist on your account, and you’ll know exactly what to fix first so your next Amazon PPC change actually moves the needle.

In episode 497 of the AM/PM Podcast, Carrie and Destaney discuss:
00:00 – Introduction
01:00 – Are Your Amazon Ads Broken (Or Is It The Wrong Fix?)
02:21 – Start Here: Amazon Advertising Brand Metrics Dashboard
03:00 – PPC Only Works If Your Listing Converts
04:04 – Conversion Rate vs Category Median
05:22 – Traffic Opportunity: Detail Page Views vs Category
08:36 – Category Median vs Category Top
10:37 – Red Flag: Mixed Match Types Without Keyword Harvesting
13:28 – Structure Fix: One Campaign, One Ad Group
14:52 – Bid Optimization: The 80/20 Method
25:22 – How Often To Adjust Your Amazon PPC
28:17 – Budget Split: Sponsored Products vs Sponsored Brands
32:01 – Branded vs Non-Branded Budget
34 min
February 13#496 - Amazon Surpassing Walmart Revenue? TikTok Customer Expectations and a Big Helium 10 Announcement! | Weekly Buzz 2/13/26
TikTok Shop sales are booming. Will Amazon surpass Walmart? Plus, a major Helium 10 announcement. Get the latest buzzing e-commerce news on this Weekly Buzz episode!
We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025
https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/

TikTok Shop buyers expect 4x faster response than on Amazon
https://channelx.world/2026/02/tiktok-shop-buyers-expect-4x-faster-response-than-on-amazon/

New Feature Alerts: Helium 10 just launched for the Diamond plan. This new feature, called Insight Alert, instantly flags SKUs at risk of Amazon low-inventory and long-term storage fees, so you can sort by risk and fix restocks before you get charged.

Plus, Elite members can now set a specific time window for “Request a Review” automations in Follow-Up, letting you choose exactly when review requests are sent instead of leaving timing to Amazon.

Amazon set to pass Walmart in annual revenue for the first time after hitting $700 billion in sales
https://www.modernretail.co/operations/amazon-set-to-pass-walmart-in-annual-revenue-for-the-first-time-after-hitting-700-billion-in-sales/

Amazon Seller Central: New Sell Globally feature simplifies international expansion
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0EyRFpaQ1ZSWDdWRTZV

Helium 10 is bringing back its old-school, high-level strategy webinars with a major educational session hosted by Leo Sgovio and Bradley Sutton, packed with “behind-closed-doors” tactics tailored for selling in 2026.

It airs February 23 at 10 am PST — register now at https://h10.me/bigweb226
In episode 496 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:
00:40 - TikTok US Sales
03:53 - TikTok Buyer Expectations
06:09 - Low Inventory Fee Alert
08:30 - Review Request Delivery
10:23 - Amazon vs Walmart
12:18 - AI Bid Rules Strategy
16:01 - Sell Globally Feature
17:23 - Big Announcement
20 min
February 11#495 - The AI Workflow for Winning Amazon Main Images
Still guessing on Amazon listing images? Today's guest shares a simple AI image workflow that makes decisions easy—what to fix first, what to test, and how to know it’ll win.

If your AI-generated Amazon images look “technically perfect” but still don’t convert, you’re not alone, and you’re not missing more prompts. In this AIM (AI Monthly) session, our Amazon creatives expert guest breaks down the real issue. AI and designers can execute, but they can’t decide strategy for you. That’s why sellers often spend thousands on creatives that look good, yet still fail to drive more clicks and sales.

Hannah Lyss Tampioc is the Founder and CEO of Mad Cat Creatives, and her team has worked with more than 300 brands. She walks through how shoppers actually buy on Amazon and explains why each image serves a different purpose. Your main image needs to stand out in mobile search results. Images two and three should help shoppers quickly understand what they’re getting. The rest of your images and A+ Content should build confidence by answering objections and removing hesitation. The key is figuring out whether you have a click problem or a conversion problem, then fixing the right part of your image stack instead of randomly “refreshing” everything.

The centerpiece of the episode is Hannah’s SORT framework. First, you spot the priority so you know what to fix first. Next, you gather the right context by pulling mobile search screenshots, competitor pages, reviews, and Rufus questions. Then you use that information to reason through the data, so your AI outputs are based on real buyer language instead of guesses. Finally, you test before committing by validating your image ideas with polling tools like the Helium 10 Audience tool, powered by PickFu, before you publish. You’ll also see a real example using Bradley Sutton’s Project X Coffin Shelf listing, where small changes like aspect ratio, mobile-first sizing, and packaging callouts helped the main image stand out more when it mattered most.

By the end, you’ll know exactly what to fix first and how to follow a repeatable AI Amazon image workflow that confirms your next update will win before you publish.
In episode 495 of the AM/PM Podcast, Bradley and Hannah discuss:
00:00 – Introduction
01:27 – The Missing Ingredient To Your Amazon Listing Images
02:31 – Meet Hannah & The “Named My Son Helium” Story
06:05 – The Real Issue: Strategy Beats Design + AI
09:02 – The Job Of Each Amazon Image Stack
11:17 – The SORT Framework Overview
11:41 – Click Problem vs Conversion Problem (What To Fix First)
12:23 – What To Gather Before You Design Anything
23:17 – Coffin Shelf Case Study: Mobile Size Wins
30:46 – ChatGPT Prompts & Gemini Image Generation Workflow
35:05 – “Main Image In 10 Minutes” & Gemini Tip
37:03 – Secondary Images: Use GPT For Briefs + Prompting
39:50 – Helium 10 Discount Code SSP20 + Q&A
42:04 – Where To Find Hannah (LinkedIn) & Mad Cat Creatives
43 min
February 06#494 - Walmart Has Vine? Alexa+ Rollout and More | Weekly Buzz 2/6/26
Walmart launches a Vine-style review program, Alexa+ rolls out globally, and a hidden Amazon Ads feature is driving conversions, not just awareness. More on this Weekly Buzz episode!
We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Walmart is rolling out an invite-only “Review Accelerator” (for recognized reviewers) program that lets sellers provide free product samples to a vetted pool of trusted reviewers, similar to Amazon Vine. If you receive the email link, you can enroll eligible items in the Seller Center, allocate review units, and potentially accelerate traction for new or low-review listings.

Alexa+ now available to everyone in the US—and free for Prime members
https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us

For our Helium 10 New Feature Alerts: Black Box now lets you paste or upload lists of ASINs (not just UPC/GTIN/EAN/ISBN) in Product Identifiers, up to 500, depending on your Helium 10 membership. This makes it easier to quickly research large sets of competitor or wholesale products in one search.

Drive brand awareness and engagement with Brand+ using Amazon Ads, now available to all globally
https://advertising.amazon.com/en-us/resources/whats-new/drive-brand-awareness-and-engagement-with-brand-plus/

In our Strategy of the Week, Carrie explains how influencer-driven UGC videos can boost Amazon conversions and visibility, then shows how Helium 10’s Influencer Finder for TikTok and Amazon helps you find creators already posting in your niche (and their social links) to outreach. This tool is available to Helium 10 Diamond users.
Want access to the Amazon and TikTok Influencer Finder? Upgrade to Helium 10 Diamond and use code SSP20 to get 20% off, then start reaching out to proven creators in your niche today.

New features and updates to Amazon’s FBA Grade and Resell program
https://sell.amazon.com/blog/announcements/fba-grade-and-resell-updates

Upcoming Events: Bradley and Shivali will be in Dubai February 12–14 at the Commerce City Center—perfect if you want to meet in person, ask questions, and level up your business. Register for WORLDEF Dubai at http://h10.me/dubai

Helium 10’s TACoS Tuesday PPC webinar is a live, interactive Q&A where you can get real-time ad strategy tailored to your campaigns from Destaney Wishon. Ready to get live Amazon PPC help? Join us on Feb 10 at 10 AM PST and bring your questions—register now at https://h10.me/ttfeb26
In episode 494 of the AM/PM Podcast and Weekly Buzz, Shivali covers:
00:00 - Introduction
00:43 - Walmart Has Vine?
01:53 - Alexa+ Now Everywhere
04:06 - Bulk Product Research
05:35 - Convert with Brand+
09:29 - Amazon Influencers
13:00 - FBA Grade and Resell
15:43 - Upcoming Events
18 min
February 04#493 - 2026 TikTok Shop Strategy & Playbook
Why do some TikTok Shops explode… and others die in 90 days? This episode breaks down the foundational moves most sellers skip and the fixes that change everything.

TikTok Shop isn’t “Amazon with videos”—it’s entertainment first, shopping second. In this TikTok Thursday episode, TikTok Shop strategist Michelle Barnum-Smith explains the non-negotiable foundations sellers need in 2026, whether you’re launching from scratch or trying to scale what you already started. The big mindset shift: people open TikTok to scroll, not to search-find-and-buy, so your strategy has to be built for discovery and impulse, not intent-based shopping.

Michelle breaks down what actually wins on TikTok Shop: products that are instantly understandable, visually demonstrable, and ideally show a quick transformation or solve a clear pain point fast. She also calls out a costly structural mistake, having too many separate listings. Since most discovery happens through videos, every listing becomes its own content, affiliate, ads, and promo machine. Consolidating into a master listing with variants can protect momentum (especially when one variant goes out of stock) and make it easier to stack orders.

From there, it’s all about converting scrolls into purchases with a simple offer stack: free shipping, product discounts (like flash sales), clickable coupons, and TikTok Shop campaigns that add visibility and “deal” badging. She also warns against manually lowering the listing price because you lose the visual cues that help shoppers feel urgency. Finally, she outlines the content and ads engine that feeds the algorithm, optimizes for thumb-stopping hooks, watch time, completion, rewatches, and engagement, then iterates at volume and is prepared for a pay-to-play reality where ads and budget can be the difference-maker.
In episode 493 of the AM/PM Podcast, Bradley and Michelle discuss:
00:00 – Introduction
01:26 – What You Need To Start (Or Scale) On TikTok Shop
05:13 – The “Non-Negotiable Foundations” For Million-Dollar Shops
06:13 – Why People Use TikTok (And Why They Aren’t There To Shop)
08:17 – What Makes A Product “TikTokable” (And What Doesn’t)
10:17 – The #1 Listing Mistake: Too Many Separate Listings
11:37 – Built Bar Example: Master Listing & Variants Vs. Content Shutdown
14:03 – Turning Scrolls Into Impulse Buys: The Offer Stack
15:06 – Free Shipping: Expectations, AOV, And Losing Sales To Amazon
18:34 – Product Discounts: Flash Sales & “Lowest Price In 30 Days” Warning
20:53 – Clickable Coupons & TikTok Campaigns: Badges, Fine Print, Price Traps
26:00 – TikTok Thursday Q&A with Michelle Barnum-Smith
40 min
January 30#492 - 2026 Amazon Big Spring Sale Dates & Sponsored Brand Ad Update | Weekly Buzz 1/30/26
Amazon’s 2026 Big Spring Sale dates are set. Sponsored Brands ads no longer need custom titles/creatives. TikTok Shop sellers react to the new shipping change.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon quietly revealed the 2026 Big Spring Sale is back on March 25-31, shown inside Seller Central’s Deals/Lightning Deals section, where some products are already being flagged as eligible. Sellers should start planning promos now—locking in Lightning Deals early or lining up Prime Exclusive Discounts ahead of the event.

Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S.
https://www.modernretail.co/operations/exclusive-some-tiktok-shop-sellers-are-pulling-back-as-the-platform-moves-to-end-independent-shipping-in-the-u-s/

This week’s strategy shows how to uncover competitors’ proven sales-driving keywords using Amazon-confirmed data in Helium 10’s Brand Analytics (ABA Top Search Terms), not just estimates from Cerebro. Add competitor ASINs, choose high-spike weeks, and filter for more than 1% conversion share to reveal keywords Amazon verifies are converting.

New Feature Alerts: Helium 10’s TikTok Ads now adds automation rules for GMV Max so you can auto-add high-performing affiliate videos and remove underperformers (like a “negative match” for low ROAS). There’s also a new Creative Insights page to track ad, affiliate, and authorized posts in one place and quickly move winning videos into campaigns.

Helium 10’s Keyword Tracker got a small facelift, and the Boost button is finally back to red instead of blue. Boost is the feature that checks rankings up to 24 times a day across rotating browsing scenarios to track organic and sponsored position.

New section-level shopper engagement insights on Brand Stores (Beta)
https://advertising.amazon.com/en-us/resources/whats-new/brand-store-insights-at-section-level-beta/

Join our free live AI workshop on Monday, 8 am PT, to learn how to prep your product/brand images and prompts so AI generates the exact look you want. We’ll demo it live using real Project X images and show the before-and-after results.
Register free at http://h10.me/aimfeb

Bradley will be in Dubai next week at the Worldef Conference, filming case studies and potential podcast interviews with sellers in attendance. If you’re there, come say hi and message me on Instagram @SeriousSellersPodcast to get on camera.
Event info at http://h10.me/dubai
In episode 492 of the AM/PM Podcast and Weekly Buzz, Bradley discusses:
00:00 - Introduction
00:43 - 2026 Amazon Big Spring Sale
02:04 - Amazon Sponsored Brand Update
03:22 - Competitor Keyword Sales
05:17 - TikTok Shop Exodus?
08:01 - TikTok Ads
09:44 - KW Tracker Boost
10:55 - Amazon Brand Store Insights
11:45 - Upcoming Events
14 min
January 28#491 - 2026 Amazon Keyword Research Masterclass - Part 2
In this episode, turn one seed keyword into a full Amazon PPC keyword map, uncover competitor keywords that actually drive sales (straight from Amazon data), and use AI to spot quick wins fast.

In Part 2 of the 2026 Amazon Keyword Research Masterclass, Bradley Sutton goes beyond reverse-ASIN research and shows how to uncover keyword opportunities you’ll miss if you only look at competitor rankings. He starts inside Helium 10’s Cerebro (where Magnet now lives) to expand a single seed keyword into hundreds of related terms. Especially long-tail variations that can quietly drive profitable sales and shape a smarter Amazon PPC structure.

Next, the episode dives into Amazon Brand Analytics inside Helium 10’s Black Box tool and explains why it’s one of the most valuable datasets sellers ignore, mainly because it’s massive and hard to work with manually. Bradley breaks down how to interpret click share vs conversion share, and then reveals a key strategy: using filters across multiple weeks to surface keywords that Amazon itself is signaling drove sales, so you’re not just guessing what’s working for competitors.

Finally, he walks through Search Query Performance and Helium 10’s Search Query Analyzer tool to understand the full funnel (impressions → clicks → add-to-carts → purchases), benchmark performance against the market, and identify where you’re leaving money on the table. With AI analysis layered on top, sellers can turn overwhelming keyword lists into clear action items, then preview what Seller Strategy Masterclass is coming next: faster, more automated keyword discovery inside Listing Builder. Stay tuned!
In episode 491 of the AM/PM Podcast, Bradley talks about:
00:00 – Introduction
02:12 – How To See An Expanded List Of Keywords Related To One Keyword
08:28 – Introduction To Black Box Brand Analytics
16:39 – How To See Keywords That Drove Sales For Amazon Products
20:11 – Introduction To Search Query Performance Analyzer
31:23 – How To Use SQP AI Analysis
35:11 – What Is Coming To Listing Builder
38:45 – How To Automatically Track Yours And Competitors' Keyword Ranks
45 min
January 23#490 - Major TikTok Shop Update and Amazon Prices Are Moving | Weekly Buzz 1/23/26
TikTok changed fulfillment rules—what does it mean for Amazon MCF? Amazon prices are shifting under tariffs, plus two live workshops to help serious sellers unlock more profit.

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

There has been a scare lately with TikTok's announcement of needing to use TikTok Shipping for FBM, that MCF would no longer be able to be used.
https://www.linkedin.com/feed/update/urn:li:activity:7420180485252861952/

Tariffs starting to bump up product prices, Amazon CEO tells CNBC
https://www.reuters.com/business/davos/tariffs-starting-bump-up-product-prices-amazon-ceo-tells-cnbc-2026-01-20/

TikTok Shop eyes Europe with new logistics strategy
https://daoinsights.com/news/tiktok-shop-europe/

TikTok Shop Expands With the Launch of Shoppable Posts
https://www.lindseygamble.com/blog/tiktok-shop-expands-to-shoppable-photos

TikTok Thursday is back with a workshop on the non-negotiable foundations for building a million-dollar TikTok Shop, covering product selection, listing setup, fulfillment margin killers, how TikTok rewards promotion, and a repeatable content plus ads engine.
Register here: https://h10.me/tt261

There’s also the Keyword Research Masterclass Part 2 showing how to find competitors’ converting search terms fast and turn that into better listings and PPC.
Register here: https://h10.me/kwmc2

In episode 490 of the AM/PM Podcast and Weekly Buzz, Shivali covers:
00:00 - Introduction
00:45 - MCF Still Allowed?
04:32 - Tariffs Pricing Pressure
07:03 - Refunds and Heat Maps
12:04 - TikTok Europe Upgrade
14:28 - Diamond and Elite Exclusive
15:12 - Shoppable Photos Launch
16:58 - Workshops Next Week
20 min
January 21#489 - 2026 Amazon Keyword Research Masterclass - Part 1
Bradley Sutton shares Cerebro tactics to find sales-driving Amazon keywords, track ranking history, and uncover Amazon relevancy signals in this Part 1 Amazon Keyword Research Masterclass.

If you’ve ever wondered which keywords are actually driving sales on Amazon, this Amazon Keyword Research Masterclass Episode is for you. In Part 1 of this two-part series, Bradley Sutton walks through the fundamentals of Amazon keyword research in 2026 and why keywords still matter for discoverability, both for Amazon search and the AI tools shoppers now use along the way.

This episode is centered on Helium 10’s Cerebro, a reverse-ASIN tool that lets you see exactly what keywords a product is showing up for; organically, through ads, and through Amazon’s own relevance signals. Bradley explains how to quickly filter down to the terms most likely producing revenue, then demonstrates how to identify where competitors are winning and where you’re missing opportunities.

You’ll also learn how to “time travel” with Cerebro’s historical features to see how a product’s keyword footprint changes month to month, perfect for diagnosing sales dips or understanding seasonal spikes. Finally, Bradley reveals how to view which keywords Amazon considers most relevant for any listing, plus how to pull top keywords across multiple competitor ASINs. Part 2 will build on these foundations with even more advanced Amazon keyword research tactics and hidden gems. Stay tuned!
In episode 489 of the AM/PM Podcast, Bradley covers:
00:09:45 – Introduction To Cerebro
00:14:06 – How To Find The Keywords That Are Driving Sales For Any Product.
00:20:30 – How To See The History Of All The Keywords A Product Has Ranked For.
00:26:50 – How To View Which Keywords Amazon Thinks Is Most Relevant For Any Product.
00:30:20 – How To See The Most Relevant Keywords For A Group Of Products
00:36:16 – How To Compare Your Product To Your Competitors.
00:40:04 – “10 Money Making Cerebro Strategies”
51 min
January 16#488 - New AI Universal Commerce Protocol & Amazon Superstores Coming? | Weekly Buzz 1/16/26
Is there a new universal order for AI e-commerce that excludes Amazon? Set PPC bids based on keyword rank. Will your product soon appear in an Amazon brick-and-mortar superstore?
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Google announces a new protocol to facilitate commerce using AI agents
https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/

Walmart's head of AI reveals the key difference between its shopping deals with Google Gemini and ChatGPT
https://www.businessinsider.com/walmart-ai-head-reveals-difference-in-gemini-and-chatgpt-shopping-2026-1

New Feature Alert: Helium 10 Ads is testing rank-based bid automation. Elite/Diamond users can auto-adjust bids using Share of Voice metrics when organic or sponsored rank changes, reducing manual checks and optimizing ad spend.

TikTok Adds More AI-Powered Tools To Assist TikTok Shop Merchants
https://www.socialmediatoday.com/news/tiktok-adds-more-ai-powered-tools-to-assist-tiktok-shop-merchants/809789/

Strategy of the Week: Helium 10 Inventory Heatmaps show where FBA inventory and sales are located. They help sellers avoid poor conversion from slow shipping, decide when to reopen listings, and optimize restocks by tracking inventory and sales distribution.

Amazon takes on Walmart with new store concept
https://www.grocerydive.com/news/amazon-big-box-store-plans-walmart-grocery/809423/

In episode 488 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:
00:00 - Introduction
01:05 - Universal Commerce Protocol
04:21 - Walmart x Gemini
08:54 - Keyword Rank PPC Rules
12:49 - AI TikTok Seller Tools
14:33 - Inventory Heat Maps
17:58 - Amazon Superstore?
21 min

About AM/PM Podcast

From the publisher's feed

Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.