#AmWriting

The #AmWriting team is so excited to present this interview with Dr. Barb Mayes Boustead – because it’s an #AmWriting success story!

Barb was the random winner of The Summer Blueprint Challenge we ran in the summer of 2022. She won a Blueprint review with Jennie Nash – and the book proposal that came out of that work recently landed Barb a book deal. (Want a chance at something like that for yourself? Keep reading—we’re hosting a new Blueprint Sprint!)

Her book, WILDER WEATHER: What Laura Ingalls Wilder Can Teach Us About Watching the Weather, Understanding Our Climate, and Protecting What We Cherish, will be published by the South Dakota Historical Society Press in 2025 — a perfect match of topic and publisher, as you will hear in this episode.

We are offering this challenge again this summer — and this same prize. Anyone who finishes the Blueprint this summer is eligible to enter the drawing to win a Blueprint review. You can read all about the Blueprint challenge HERE — and you can join us at anytime this summer. We’d love to have you for the podcasts (there are ten in the series), the AMAs, and the write-alongs! Any paid subscriber is welcome.

To learn more about Dr. Barb Mayes Boustead’s work, check out her Substack here:

You can also visit her author website and find her on Instagram at @windbarb

You can download a draft of her book proposal HERE.

The Laura Ingalls Wilder conference she mentions in the show is Laurapalooza

The Blueprint Barb did is from Jennie Nash’s Blueprint for a Nonfiction Book: Plan and Pitch Your Big Idea

Are you a “sticker”?

Regular listeners know that whenever we meet our writing goals around here, we text each other one word: STICKER. (and then we add a cute sticker to our calendar, because we’re fun like that).

We call supporters of the #AmWriting podcast “stickers” too—and while our regular podcasts and shownotes go out to all of our listeners, we have created a few things just for stickers. First, there’s the Summer Blueprint for a Book Sprint—10 weeks dedicated to working with coaches and a community to figure out how to turn your next idea—or your struggling draft—into the book you want to write. You can join it anytime (the how-to is below).

Stickers can also submit the first page of their WIP to the Booklab First Pages podcast, where we might choose it to discuss, review and offer ideas for persuading agents, editors and readers that they want to turn that page and see what happens next. (Find the link to submit a first page HERE.)

I’m a sticker! Give it all to me now.

To join the Blueprint for a Book Summer Sprint, you must be a paid subscriber. Then, opt-in and set up your podcast feed. Don’t worry, it’s simple! Click here to go to your #AmWriting account, and when you see this screen, do two things:

* Toggle “Blueprint for a Book” from “off” (grey) to “on” (green).

* Click “set up podcast” next to Blueprint for a Book and follow the easy instructions.

Once you set those things up, you’ll get all the future Blueprint emails and podcasts (and if you’re joining the party a bit late, just head to our website and click on Blueprint for a Book in the top menu).

Hello #AmWriters, Jess here. When Rosalie Haizlett emailed to introduce me to her work, I was intrigued. At the time, I was working on the marketing section of a book proposal, trying to thick- and thin-slice the book’s potential audience and explain why my fanbase as well as new readers might purchase this particular book I was describing. So when Rosalie emailed to tell me about her forthcoming book, Tiny Worlds of the Appalachian Mountains: An Artist’s Journey my head exploded. How do you convince a publisher to let you write about such tiny worlds, no matter how beautiful your art and eloquent your writing? Rosalie generously answered my questions in the spirit they were asked: with a genuine love for small presses, books about very specific subjects, and wonder for her process and her end product.

As a bonus, I found out about some of the most incredible fellowship opportunities for writers and illustrators, ones I’m tempted to apply for myself! I hope you enjoy this episode as much I did.

Rosalie’s website

Rosalie’s #AmReading suggestions:

Farmhouse by Sophie Blackall and Sophie’s website because it’s gorgeous

Rare Air: Endangered Birds, Bats, Butterflies and Bees by Sarah Kaizar

Jess’ #AmReading suggestion:

The Five Year Lie by Sarina Bowen, duh.

Let me start by answering the question posed in the title: very bad. Very very bad. Terrible, even. Plotless meandering senseless drivel involving two-dimensional characters continually lifting cups of coffee to their lips and then never putting them down and suddenly, without warning, pumping gas instead. Although, to be honest, that last is never my personal problem. My (incoherent, emotion-less, inconsistent) characters tend to meticulously move around a reasonably clear, if poorly described, landscape. They speak in full, grammatically correct sentences. They even banter and they’re often quite entertaining as they go about doing completely the wrong things for the wrong reasons.

And this was my problem. I heard the phrase “shitty first draft” (as you no doubt have) many times, and I thought, well, but it’s not. It’s not unreadable, or incomprehensible. If you picked it up and read just one paragraph you’d mistake it for a real book. Pull any single paragraph out of any draft I’ve ever written and you’d go, yeah, okay. That’s a book by a writer! Not a great writer or anything. My point is that the writing is always fine. Good, even. Sometimes better than good.

So when the drafts themselves turn out to be pretty shitty, I tend to be way more crushed than I should be—because “shitty” doesn’t mean what I thought it did. It’s taken me far longer than it probably should have to figure that out. Maybe everyone else is way ahead of me here. But the thing that makes a shitty first draft “shitty” isn’t that the writing is bad.

It’s that it’s a terrible book.

When I first started writing fiction, I had only my own early drafts to compare things to. They weren’t (aren’t) good—they lacked structure, were too complicated, explained some things too much and other things not at all. There’s no interiority, emotion or description. I write around the plot, or include too much plot, or try to attach a plot that’s not thematically integrated with the story. The bones are soft floppy poorly formed and malleable—but if I, say, burn down a barn, the scene itself will be exciting and consistent. That often fooled (fools) me into thinking my draft is further along than it is. And then I thought it was just me—other people probably wrote pretty good book drafts that then needed revision in different ways. Other people started with good bones and worked out from there. Only I, special stupid snowflake that I was, kept writing all the skin and clothing and hair and sometimes organs to go on wrong or non-existent skeletons.

I’ve since read a lot of other first drafts and I’ve realized: I was totally wrong.

This is how lots of people do it.

This IS what “shitty first draft” means. (Or it can be, it probably means lots of other things too). Most of us (honestly, even if we blueprint and outline and all the things) are going to end up with someone telling us that the book has no middle, that we need to cut the first 2/3, that our protagonist isn’t unlikeable per se, but rather that there is nothing on the page to like or dislike. Someone will say, he has no agency. She’s too passive. There’s nothing at stake in the first third of the book, why on earth would she take this job/go to this party/answer that phone call, why this, why him, why now. And they will be right (although they might not be right about how to fix it).

Whether it’s a freelance editor, a good beta reader or the hosts of TSNOTYAW who tells you that your draft, be it first or second or fifth, is still firmly mired in “shitty” territory, the most common reaction is something along the lines of:

This is too bad. It’s too awful, if I’ve come this far and I still don’t have this or that fundamental thing in place—if there is somehow no climax or no reason to relate to the character or no clear arc or evolution, if somehow this is 80K words but it is still not a book…

Yeah. Turns out that’s the way it works. For a LONG time. For draft after draft after draft. For the draft that gets you an agent, even maybe. Maybe for the draft that you sell.

Revision—re-drafting— isn’t polishing, or even adding dialogue or emotion or removing a character or changing the POV from third close to first present and back again. Until the very last versions, it isn’t just working with the words on the page. It’s working with the ideas and the concepts and the scenes and the moments. The characters and the themes and the arcs. This is what we mean when we say good writing comes last (Episode 354) and when we try to distinguish between editing and revising. They’re all shitty drafts. Until—and this only happens if you just keep going in there and tearing out the liver you stuck in where the heart should be or whatever—it’s finally a book.

I don’t know about you but I hate this every single time. Some people do it faster than others but every writer whose early drafts I’ve ever read is going through some version of the same thing. It starts with something mind-bogglingly terrible—when considered as a book—far, far more often than I once believed.

If a first draft has a beginning, a middle and an end, it’s a good first draft. It can be as bad as it has to be, as many times as it needs to be, for as long as it takes.

If you find that encouraging… then you’re definitely in the right place.

It’s EPISODE 401! That’s a lot of episodes. We’re proud. We’re also not done—and a couple weeks ago, a fellow writer decreed, in an email post that went rather viral, that No One Buys Books.

We disagree. Instead, we offer the following less bleak but not entirely rosy corollary: Nothing Sells Books. But Books Still Sell.

Coming at you in this episode are four somewhat cynical authors, one who spends her time now working with writers rather than writing herself. We’ve all had books hit various lists… and we’ve all had books that have not, have neither hit any lists or reached target numbers or earned out or anything of the sort. And we have thoughts. Listen for them… but meanwhile, here I am, KJ, with my very own soapbox bc I said “I’ll write the shownotes” and the others, spotting an opportunity to let someone else do a thing, semi-wisely agreed because now I get to tell you what I think.

I mostly think that we authors have bought into a story in which we have more control over our sales than we do. We believe—or want to—that we can TikTok hustle up readers, tweet our way to success, muster our many Facebook friends to buy three copies each (it’s not that much!), put some links in our Substacks and call on our Notes, Threads and Insta buds to click those links. And traditional publishers want so badly to believe that too—because if it’s not true, then we don’t know what is. Reviews MIGHT sell books. Ads sometimes work. Even celebrity book clubs, the last magic best-seller wand, only work when there is a match-up between readers and the book—some Reese, GMA and Jenna picks sell big while others don’t, and there is absolutely no way to beg, buy, or steal your way onto them anyway. (Maybe? Story idea, yours for the taking: author blackmails way onto celeb book list, things go terribly wrong.)

And I want to tell you that this is not true, because I don’t entirely want it to be true. It arguably hasn’t been true for me, and I’ve seen it not work for many if not most of other authors. To get more specific, I’ve had not one but TWO excerpts of a book in the NYT and had it not move the needle. I’ve had an essay in LitHub, ditto. I’ve been on many, many podcasts, I’ve sent emails, I’ve made TikToks and reels, and I’ve watched friends push these buttons hard and less hard to mixed results—but not NO results, and that’s an important distinction. Below, I’m offering a few success stories, all with massive caveats, the most important of which is this: I probably only see the successes.

The TL;DR is this: nothing easy sells books. There is no short cut or even a long cut. For most of us, nothing we ourselves are willing to do or are capable of doing in the short term is going to move enough titles to make a significant impact on our success. The second half of our koan is also true, though. Books still sell. But most book sales, especially those that lead to wild success, come from forces beyond our control. Word of mouth, a lucky media hit, a celebrity boost. A hit TV show that comes out of the blue years after a series is published (Bridgerton), or maybe after the author has died (The Queen’s Gambit). Or they come from enough people picking up the book and sharing it with enough others in ways that cannot be planned or gamed. You can’t count on those things, although one thing remains true: lightning can’t strike a book that hasn’t been written.

The most important thing to do is to write the books.

Sarina notes in the podcast that nothing sells (your) books like more books (by you)—witness, for example, Taylor Jenkins Reid. Daisy Jones and the Six was not her first book by any means—but its success brought her backlist roaring into prominence. I think about TJR a LOT, because she stuck to the thing I want to stick to—writing the books, not recording video confessionals about the writing process and setting them to the music du jour. But… that’s a thing. That people like. That honestly can (maybe, kinda, and I’m not at all sure how much you control this) sell books.

The depressing (to me) truth is that if you really throw your whole heart and soul into marketing your title, you might be able to get somewhere, but the thing is I am talking ALL IN. I’m talking hours of content creation one way or another. It might be hard-hitting researched work in an area that fascinates people. It might be hot takes on a world that really is your wheelhouse. It might be soul-baring, emotional videos about the process. It might be really digging into Facebook ads and Amazon algorithms, SEO and tagging. Either way it’s a lot of non-writing work to create podcasts, ads, videos and well-produced reels. It takes time, much of it spent on details like lining up the right music and analyzing results and repeating again and again and none of that is easy or fast.

Let me offer some case studies. First, Breanne Randall. This one is painful for me because we had similar books coming out at a similar time (Playing the Witch Card and The Unfortunate Side Effects of Heartbreak and Magic), and hers hit the NYT list and mine did not. Is it possible that she wrote a better book? Sure. But she hit the list for one week only (NO SHADE that’s amazing), her first week after going on sale, which means that the vast majority of those sales were pre-orders and most almost certainly didn’t result from WOM from happy readers. So at that moment, it probably didn’t matter whose book was better. What mattered was something else, and it’s quite possible, even likely, that that “something else” was her impressive hustle, especially on TikTok but also on Instagram. I did some. She did more. A LOT more.

For all the details on her hard work and results, read Dan Blank’s description here—but suffice it to say we’re talking hours and hours of video and posts, an excellent eye for what was resonating with viewers and readers and a willingness (up to a point) to really share the journey. She’s also attractive and closer to the TikTok demographic and probably herself loves the format—all things that go a long way to success in any genre. It’s really hard to put that kind of time and effort into a creative act that you aren’t enjoying (and unlikely to succeed). And the book itself fits the TT demo as well—but that’s not enough on its own. She did the work, and she reaped the reward, and I both admire and hate her for it.

Here’s another approach: become the go-to expert in an area you’re passionate about and develop a fan base around it, then write a book in that area that is absolutely for your fans. My example here is Virginia Sole-Smith, who we’ve had on as a guest (Episode 362: Talking Fat Talk and Substack Success, and Episode 128: #PlanItOut). Virginia has shifted around somewhat, from a more parent-oriented place to one centered on diet culture, anti-fat bias, feminism and health. You’ll find her—and her podcast, email and many many media hits and her best-selling book—here. She’s an excellent example of laying the platform groundwork but again, this isn’t something that can be done lightly or easily—or quickly. This took time and passion and persistence. I sincerely don’t think you can fake this or game it, but if you can see your way to it—it sells books.

For a contrarian take on same, go look at Jo Piazza’s last year of content. She is all hustle, and she threw herself, heart and soul, into promoting her novel The Sicilian Inheritance. (Listen to her on Episode 393: Writing What I Want to Write). And she sold a ton of copies—she should be and is thrilled, it’s a success by almost any measure. That “almost” is because—and this is her talking and her measure of a success she’d hoped for, not me judging (although I too define success in this not-very-healthy way)—she didn’t hit any lists.

I say maybe she still will, but the truth is that most books, if they’re going to hit, do so in the first week. (By no means all—see TJR above, or Colleen Hoover, or The Queen’s Gambit, etc). Jo was and is and always will be true t…

Today, I (Jennie) am excited to welcome novelist Caroline Leavitt to the show.  She's a very prolific author who's novels have landed on the New York Times bestseller list, the USA today bestseller list, and have been optioned for films, translated into many languages, contents for magazines, and won all kinds of awards.

Caroline is also the co-founder of A Mighty Blaze, an organization that began during the pandemic to promote independent bookstores and authors who lost their book tours.  It's since grown into an organization of 35 professional creative volunteers, connecting writers and readers online in a variety of ways, including a podcast.

Today, I'm talking with Caroline about her new novel Days of Wonder  and specifically about the dual timeline and how she learned to trust her gut to make the story work.

You can find her at CarolineLeavitt.com

Humans of New York

As a hybrid author with a long history of both self-publishing and traditional contracts, I’m often asked about this choice. How I decided to self-publish, and is it still a good idea?

This is question for the ages! Or, well, since 2007. 

The answer is that it’s complicated. My own feelings about self-pub have surely evolved over the years. This March I celebrated my ten-year anniversary as a self published author. I had a great return on my efforts right out of the gate, so I’ve always been a fan. Unfortunately, though, self-publishing ate my life. It’s a lot of work, so I’m not quite as gung-ho as I used to be. But that doesn’t mean it’s a terrible idea.

To help you decide, I’ve identified several questions you can ask yourself to help figure out if self-publishing is for you. 

#1 Does this book have an easily defined “shelf” in publishing land? 

* Self publishing is not for every book. It works well when the genre has a built-in readership who already knows what it wants. For example, mystery lovers know how to shop for a mystery. They know how to spot one, and they usually don’t need an NPR interview with the author to entice them. 

* If your book can fit comfortably and familiarly beside its cousins in the genre, give yourself ten points in favor of self publishing. 

#2 Do I have a built-in readership I can reach via email or social media? 

* If your book does not have an obvious, built-in readership, but you have a built-in following, then self-publishing might make sense for you. 

* For example, if agents and publishers are telling you that your topic is too niche for them, but you already know how to reach the exact reader you need, then maybe you should trust your gut. Perhaps you’re the leading expert in crafting origami holiday decorations, with an instagram following of a hundred thousand people. Or maybe you travel the nation speaking on a particular topic. Or you’re part of a well-defined group—like education influencers, or architecture nerds. There are certainly some instances of an author knowing better than the publisher whether a book will sell. 

#3 Do I have the patience to learn how publishing platforms fit together?

* I’m convinced that anyone can learn the ropes of self publishing. But you have to want to learn them. I enjoyed learning how to self publish. Then again, I also used to enjoy doing my own taxes. So maybe I’m a special breed of nerd. 

* Before you start, figure out which bank account you’re going to provide for payment information, and get ready to provide your tax ID number. You’ll need to set up at least one platform, like KDP or D2D (Draft 2 Digital.) 

* If you hate business, math and admin work, make sure to be honest with yourself about all the red tape you’re going to have to cut as a self-published author. And to those who say “I can just hire this stuff out,” I’m not sure that’s a great idea. Yes, there are hybrid-style publishers who will take your money and fill out the forms on your behalf. But many of them overcharge and overpromise. Self publishing is, by its very nature, a DIY effort. 

#4 Can I source the editorial and design help that I need to get this right? 

* Hiring freelancers is often a fun part of this job, but it’s great to have a plan. 

* Editorial work can vary vastly in quality, and the problem is that you won’t be able to tell who’s competent just from a website or an email exchange. That’s why the first question I ask editors is: are you willing to do a two page sample edit? And I don’t hire anyone who says no. It’s not that I expect anyone to work for free, but two pages is just a few minutes time. And finding an editor who jives with your style is hard. 

* Furthermore, you need to be very clear about what you expect the editor to do. Is this a developmental edit? Will she be advising you on pacing and plot holes? Or is this a copyedit—meant to find errors, awkward phrasings and repetitions, and basic inconsistencies? Or is this a final proofread? Each of these services will be priced differently. 

* Cover design, unlike editorial work, is easier to evaluate from a portfolio online. Note that cover designers tend to be very genre specific. So you need to find someone who has designed covers close in nature to the one you need. Before you even get started, make a Pinterest board of covers in your genre that you admire. 

* It’s also worth noting that not all competent writers are born with the right vocabulary for discussing cover design. If you feel this is a weakness of yours, try to find a designer who seems willing to give you the time and attention you need.

#5 Am I ready to bear the full responsibility for launching my book into the world? 

* The best thing about self-publishing is that the author has complete control. But that’s also the worst thing about it! If you fall in love with a cover, but it’s not a good fit for the genre, there’s no one to play devil’s advocate. Or, rather, you will have to work hard to find collaborators you trust to help you make the big decisions. And you’ll have to course-correct all by yourself when you realize you’ve gone astray.  

Conclusion: with great power comes great responsibility. So be ready! Self-publishing can be life-changing, but it’s best if you go in with open eyes and an open heart. 

~Sarina

He’s back! He’s back! One of my favorite writers, an early and generous mentor, the fantabulous A.J. Jacobs. We interviewed him last when his book, The Puzzler, came out, and he’s back to talk about his new book, The Year of Living Constitutionally: One Man’s Humble Quest to Follow the Constitution’s Original Meaning.

Links from the Pod:

A.J.’s website

My Outsourced Life article

Party like it’s 1789! My weird enlightening month living strictly by the U.S. Constitution in The Guardian

Thanks for listening to this week’s episode! If you enjoy what we’re doing here at the #AmWriting Podcast, make sure you’re subscribed to get our episodes straight to your inbox (and hey - maybe forward it to someone else who may enjoy).

We’ve been talking a lot lately about the how hard it is to finish a project and how different that energy is from the wonderful, euphoric, sometimes manic starting energy. Here’s some advice from Jess, Sarina, and Jennie on how authors manage their lives and relationships and work amid the ups and downs of writing projects.

AmReading:

Sarina: She’s been loving the Orphan X series by Greg Hurwitz

Jennie: Her fave read this week is Dear Edward by Ann Napolitano

Jess: Finally got around to listening to Remarkably Bright Creatures by Shelby Van Pelt and KJ convinced her to download The Murder of Mr. Wickham by Claudia Gray. She also started The Sicilian Inheritance by return guest Jo Piazza.

Hey, it's Jennie Nash, founder and CEO of Author Accelerator. I hear so many people tell me that book coaching sounds like their dream job, and they wish they could do it, but they can't because ___________. Fill in the blank, whatever it is: They don't have an agent, they haven't written a bestseller,  they don't have a Ph.D., they weren't an English major, they don't know enough about the publishing industry--whatever the thing is. And I can tell you that I see people overcome these things every single day. I have a presentation on this, on imposter syndrome. It's the single biggest barrier keeping most people from saying YES to their dream job. Come check it out at bookcoaches.com/imposter. That's bookcoaches.com/imposter.

If you do not already know Rachael Herron, host of the Ink In Your Veins Podcast (formerly known as How Do You Write) and author of 13-ish novels (including 2 thrillers under the not-exactly pseudonym RH Herron), soon-to-be two memoirs and a few assorted books as well as many many blog posts and essays about writing… well you’re lucky because now you do.

The thing to know about Rachael Herron for today’s purposes is that she’s published her books both independently and with traditional publishers. She’s even retrieved the rights to traditionally published books from over a decade ago and re-published them herself—even while enthusiastically traditionally publishing her thrillers. Even with all that experience and knowledge under her belt, she still decided she just HAD to go out and publish something new. She’s independently publishing her newest book, Unstuck: An Audacious Hunt for Home and Happiness—but first, she decided to run a Kickstarter to help her do it.

Did Rachael have any idea how to run a Kickstarter? She did not. Did she know if she’d meet her goals? Nope—although, as you’ll hear in the episode, she had a bunch of good reasons to think she just might.

If you’ve ever toyed with the idea of using Kickstarter to fund a book yourself, this is the episode for you. We talk about why Rachael decided not to seek a traditional publisher, how she decided to try Kickstarter and what it took to get it done, as well as what I call “mistakes we made so you don’t have to”. We talk about the highs—hitting her goal in a matter of hours and getting to create “stretch goals” so raise even more, being chosen as one of Kickstarter’s “Projects We Love”—and the lows, like almost setting goals in the wrong currency, which would have meant she’d essentially be paying people to take her book and overpromising speed and needing to tell people things were not actually live… yet.

And we get way into the weeds on who this might work for and who might want to look for another way to get what they want. If you’re thinking oh, her platform is big, no wonder this worked for her—we talk numbers, and I bet you’ll be surprised. And her final piece of advice is so important that I’m going to lay it right down here:

Write the book first.

Links from the pod

Find Rachael’s Kickstarter, which runs through April 22, 2024, HERE.

Follow Rachael on Instagram HERE and subscribe to her EXCELLENT email about writing HERE. Support her on Patreon HERE.

Get Your Book Selling on Kickstarter, Monica Leonelle & Russell P. Nohelty

Joanna Penn episodes on Kickstarters

How to Be Old, Lyn Slater

Lulu.com

Bookfunnel

Hey, it's Jennie Nash, founder and CEO of Author Accelerator. I hear so many people tell me that book coaching sounds like their dream job, and they wish they could do it, but they can't because ___________. Fill in the blank, whatever it is: They don't have an agent, they haven't written a bestseller,  they don't have a Ph.D., they weren't an English major, they don't know enough about the publishing industry--whatever the thing is. And I can tell you that I see people overcome these things every single day. I have a presentation on this, on imposter syndrome. It's the single biggest barrier keeping most people from saying YES to their dream job. Come check it out at bookcoaches.com/imposter. That's bookcoaches.com/imposter.

The idea for Sarina Bowen’s thriller, The Five Year Lie, is an incredible and suspenseful hook for a story – and she first heard it from a writer friend. In this episode, Jennie Nash interviews Sarina about the concept of who owns an idea and how this particular idea made its way through Sarina’s brain and onto the flap copy of her forthcoming book.

Things Mentioned in This Episode

Lauren Blakely

The Best Men by Sarina Bowen and Lauren Blakely

The Five Year Lie by Sarina Bowen – preorder it wherever books are sold

Sarinabowen.com

Hey, it's Jennie Nash, founder and CEO of Author Accelerator. I hear so many people tell me that book coaching sounds like their dream job, and they wish they could do it, but they can't because ___________. Fill in the blank, whatever it is: They don't have an agent, they haven't written a bestseller,  they don't have a Ph.D., they weren't an English major, they don't know enough about the publishing industry--whatever the thing is. And I can tell you that I see people overcome these things every single day. I have a presentation on this, on imposter syndrome. It's the single biggest barrier keeping most people from saying YES to their dream job. Come check it out at bookcoaches.com/imposter. That's bookcoaches.com/imposter.