Imagine having a book in your hands, carefully crafted to resonate with your patients and those seeking orthodontic care.

A book that any orthodontic patient could appreciate related to the expertise of what we do on a day-to-day basis explaining to them in simple language how things are done in an ortho office.

Here's the deal….

My guest today on the podcast suggested that I write this book for all orthodontists out there.

This is an orthodontics book that will be available to any orthodontist who wants it. When you order 1000 copies for your practice, you'll have the chance to have your name, bio, and introduction in the book. The rest of the book is broader concepts and practices in a generic orthodontic practice.

The moment readers open the book, your name graces the cover, and your introduction and bio beckon them into your world as an orthodontist, thus building authority and driving more patients into your practice.

The name of the book is The Straight Truth About Crooked Teeth. Everything You Need To Know About Orthodontics.

It's a book that captures the essence of our expertise, presenting it in a way that everyone can appreciate and understand.

In this episode, I am joined by Rob Kosberg, founder of Best Seller Publishing, to talk about the book and how you can use it to make more money in your practice. Rob will also be speaking at the Orthopreneur Summit about authority publishing.

Tune in to learn more about the book and why you must have it for your practice!

Key Takeaways

- Meet Rob Kosberg (00:28)

- Moving up the pyramid of authority with a book (06:04)

- Authority marketing at work (08:37)

- How much it really costs to write a book (15:24)

- How to be on best sellers list (20:27)

- The typical process of ghostwriting a book (26:08)

- Orthodontic book to make you more money (32:42)

- The layout of the book (42:45)

Additional Resources

🔹 Connect with Rob Kosberg: https://bestsellerpublishing.org/

🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit  2023: https://opsummit2023.com/

🔹 For more information, visit: https://orthopreneurs.com/

🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs