In episode 233 of Acquisitions Anonymous, Bill and Heather discuss an intriguing e-commerce opportunity. The business is a 19-year-old company that specializes in therapeutic massage supplies and equipment. It boasts a diverse product range, with an impressive average order value of $939. The business primarily relies on dropshipping, 3PL, and in-house branding for its products. Bill and Heather delve into various aspects of the business, including its margins, potential valuation, and the challenges of securing an SBA loan for an e-commerce venture. Despite some banks' reluctance to finance e-commerce businesses, they believe this opportunity has significant potential and could fetch a price of around $5 million. 

Today's deal comes from Axial.  Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.

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